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July 2002 issue

Contents
News
Destination Analysis
Consultants' Report
Feature
Subject Focus1
Subject Focus2
Course Guide
Destination

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Korea

Participating consultancies:

Global Overseas Education, Hankook Education, KAMC, Neodream Overseas Education Consulting Services, New Ivy Overseas Education Consultants, Uhak.com, Vision Education, YBM/Si-sa Overseas Education Services, Zenith World Company.

Most frequently mentioned programmes:

High schools; In Australia: Eynesbury College, Adelaide, SA. In Canada: St Margaret School, Victoria, BC. In New Zealand: Columbia College, Dunedin. In Switzerland: Leysin American School, Leysin. In the UK: Bromsgrove School, Worcestershire; Royal Russell School, Surrey. In the USA: Antelope Valley Christian School, Lancaster, CA; Grier School, Tyrone, PA; Newhampton School, New Hampshire, NH; Storm King School, Cornwall-on-Hudson, NY; The Wichendon School, Wichendon, MA.

Universities; In the USA: Eastern Washington University, Cheney, WA; Lake Land College, Mattoon, IL; Schiller International University, Dunedin, FL; Tacoma Community College, Tacoma, WA; University of Findlay, Findlay, OH; University of Michigan, Ann Arbor, MI; University of Missouri, Kansas City, KS; University of Tennessee, Martin, TN; University of Wisconsin, Madison, WI.

The Korean student travel market saw growth across the board in 2001, with the majority of consultants reporting increased bookings in all sectors.

Key facts

Nine consultants took part in our Consultants' Report survey

Respondents placed a total of 895 students in high schools and universities last year

76 per cent of respondents' clients required a language course before their education course

75 per cent of respondents reported an increase in university bookings in 2001

71 per cent of respondents reported an increase in high school bookings in 2001

On average, 37 per cent of clients changed their minds about where they wanted to study after being advised by an agent or consultant

86 per cent of respondents who answered the question predicted an increase in university bookings for 2002

100 per cent of respondents who answered the question predicted an increase in high school bookings for 2002

Commission rates varied from five to 20 per cent


Top three university courses Universities
Top three destinations
1. Business
2. Engineering
3. Computer science
1. USA
2. Canada
3. Australia

Average commission: 12.5%


Consultants' business by sector High school
Top three destinations
Lang. schools 86%
High schools
9%
Universities
5%
1. USA
2. Canada
3. Australia

Average commission: 12.5%


High school placements by age How agencies find new schools and universities
14-16 years 46%
12-14 years
39%
Over 16 years
8%
Under 12 years
7%
Web 34%
Exhibitions
21%
Other
18%
Advertisements
17%
Workshops
10%

Where students take lang. courses before further study Average growth in consultants' business
Country where they will study 81%
Home country
13%
Different country
6%
University 21%
High school 18%


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