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April 2002 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Special Report
Market Report
Direction1
Direction2
Course Guide
Profile
Destination
City Focus
Status

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Status: Italy 2001

Thank you to the following schools for taking part in our Status survey:

British Institute of Florence, Florence; Caffe Italiano, Tropea; Centro Culturale Italiano, Verona; Centro Koine, Florence; Omnilingua, San Remo; Scuola Toscana, Viareggio; Sorrentolingue, Sorrento; Studioitalia, Rome


Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

The Status survey is a new venture by Language Travel Magazine, in association with the Association of Language Travel Organisations (Alto), which gathers comparable market data about all of the main language teaching markets in the world. This month, we look at the English language market in Canada.

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing "Status survey web address" in the subject heading. We will then forward the web address to you.

Key points

No. of survey respondents in Italy: 8

Total no. of students in 2001: 4,892

Total no. of student weeks in 2001, estimated: 15,654

Overall average length of stay: 3.2 weeks

Average cost of a one-month course, excluding accommodation: E585 (US$511)

Average cost of residential accommodation per week:
E199 (US$174)

Average cost of host family accommodation per week:
E233 (US$203)

Average commission paid to agents on a language course: 22% (from 15% to 30%)

No institution paid commission on accommodation


Means of recruiting students Intensity of study (hours studied per week)
Internet 28%
Agents 27%
Local bookings 12%
Other 33%
From 15 to 27
Overall average = 20.4

Student numbers by age range Top student nationalities in Italy by student numbers
8-11 0%
12-15 0.3%
16-18 1.7%
19-24 37%
25-30 27.7%
31-50 22%
51+ 11.3%
Japanese 14%
US 12.7%
German 12.5%
Austrian 8%
French 5%
Swiss 5%
Korean 4%
Brazilian 4%
Spanish 4%
British 4%
Scandinavian + Finnish 3%
Canadian 2.5%
Italy-based 2.4%
Australian 1.8%
Chinese 1.7%
Dutch 1.6%
Russian 1.6%
Mexican 1.6%
Irish 1.2%
Other 9.4%


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