April 2003 issue

Travel News
Agency News
Agency Survey
Special Report
Market Report
Course Guide
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Status Survey

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Status: Ireland 2002

The Status survey is a venture by Language Travel Magazine, in collaboration with the Association of Language Travel Organisations (Alto), which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Irish survey: 10
Total no. of students at in 2002: 5,162
Total no. of student weeks in 2002, estimated: 19,616 weeks
Overall average length of stay: 3.9 weeks
Average cost of a one-month course, excluding accommodation: Euro708 (US$761)
Average cost of residential accommodation per week: Euro160 (US$172)
Average cost of host family accommodation per week: Euro158 (US$170)
Average commission paid on a language course: 18 per cent (from 10 to 22.5)
No institutions paid commission on accommodation

Means of recruiting students in Ireland, 2002 Intensity of study (hours studied per week)
Internet 35%
Agents 34%
Other means 25%
Local bookings 6%
From 15 to 45
Overall average = 22.9

Top student nationalities in Ireland by student numbers, 2002*
Italian 12.4%
Spanish 11.3%
Japanese 10.4%
Swiss 9.9%
Korean 8.2%
German 8.2%
Scandinavian + Finnish 7.3%
French 6.7%
Austrian 5.6%
Russian 2.5%
Czech 2.3%
Polish 2.1%
Thai 1.4%
Ukrainian 0.6%
Chinese 0.6%
Brazilian 0.6%
Lithuanian 0.4%
Saudi Arabian 0.4%
Unspecified African 2.7%
Rest of world 6.4%

*only a sample of schools were able to supply this data

Student numbers by age range
8-11, 0.7%
12-15, 9.3%
16-18, 13.1%
19-24, 28%
25-30, 19%
31-50, 15.3%
51+, 14.6%

Thank you to the following institutions for taking part in our Status survey*:
Alpha College of English, Dublin; Annalivia School, Dublin; Clare Language Centre, Ennis; Dublin City University Language Services, Dublin; Galway Cultural Institute, Galway; National University of Ireland, Galway - English Language Centre, Galway; Oideas Gael, Donegal; Slaney Language Centre, Wexford; The Small Language School, Mountshannon.

*One survey respondent was anonymous

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