April 2005 issue

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Agency Survey
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Regional Focus

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Canada 2004

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Canadian survey: 34

Total no. of students at the organisations in 2004: 31,640

Total no. of student weeks in 2004, estimated: 367,024

Overall average length of stay in weeks: 11.6

Average cost of a one-month course, excluding accommodation: CAN$1,033 (US$834)

Average cost of residential accommodation per week: CAN$146 (US$118)

Average cost of host family accommodation per week: CAN$192 (US$155)

Average commission paid on a language course: 17 per cent (from 0 to 30)

One institution paid commission on accommodation (at 20 per cent)

*For currency conversion rate, see page 6.

Means of recruiting students in Canada, 2004
Intensity of study (hours studied per week)
1. Agents 59%
2. Other means 20%
3. Local bookings 13%
4. Internet 8%
From 15 to 80
Overall average = 24.5

Top student nationalities in Canada by student weeks, 2004
Korean 18.8%
Japanese 15.5%
Chinese 14.7%
Mexican 11.8%
Taiwanese 5.2%
Brazilian 4.8%
Swiss 3.4%
Vietnamese 2.8%
French 2.2%
German 2.2%

Student numbers by age range
8-11, 2%
12-15, 8%
16-18, 18.5%
19-24, 48.5%
25-30, 14%
31-50, 8%
51+, 1%

There were more English language schools in our survey this year and the overall number of students recorded was up from 20,416 last year to 31,640 this year.

Nationality trends were in fact similar to last year, with Korean and Japanese remaining the two largest student nationalities, although Chinese gained a place to take third position, overtaking Mexicans, now in fourth position. Vietnamese also featured in the top ten student nationalities this year.

Agents recruited 59% of students overall in this year's survey, up from the 55% recorded in our previous Status survey (see LTM, April 2004, p40). Meanwhile, Internet recruitment remained at a low 8%, up from 7.5%.

The proportion of 16-to-18 year olds enrolling more than doubled from last year's figure of 8% to 18.5% this year.

Thank you to the following institutions for taking part in our Status survey:
Bow Valley College, Calgary, AB; British Columbia College, Vancouver, BC; Connect School of Languages, Toronto, ONT; EF International Language School, Toronto, ONT, and Vancouver, BC; Fanshawe College, London, ONT; Focus International, Calgary, AB; Four Corners Language Institute, Victoria, BC; Grant MacEwan College, Edmonton, AB; Hansa Language Centre, Toronto, ONT; Hawthorn, Vancouver, BC: Heartland International English School, Winnipeg, AB; International Language Schools of Canada, Vancouver, BC; KTC Language Institute, Vancouver, BC; The Language Circle, Hamilton, ONT; Language Repair Shop, Vancouver, BC; Language Studies Canada, various; Languages International, Toronto, ONT; Lethbridge Community College, Lethbridge, AB; Modus Language Institute, Vancouver, BC; Montreal International Language Centre, Montreal, QB; Mount Royal College, Calgary, AB; PLI, Toronto and Vancouver; Queen's University School of English, Kingston, ONT; Red Leaf Student Programs, Ontario and British Colombia; St Mary's University TESL Centre, Halifax, NS; University of Alberta English Language Program, Edmonton, AB; University of British Columbia English Language Institute, Vancouver, BC; University of Calgary, English Language Program, Calgary, AB; University of Lethbridge - English for Academic Purposes (EAP) Program, Lethbridge, AB; University of Victoria English Language Centre, Victoria, BC; University of Windsor English Language Improvement Program, Windsor, ONT; Worldwide Language Institute, Vancouver, BC; YMCA International College, Vancouver, BC; York University English Language Institute, Toronto, ONT.
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