Loading

April 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
Request information from our advertisers

pdf version
To view this page as a pdf file click on this button.

If you do not have Acrobat, you can download it from Adobe for free

Back issues

Status Survey

Link to our site

Get a Free Copy

What are agents?

Calendar of events
Useful links
Language Travel Magazine
11-15 Emerald Street
WC1N 3QL
London, England
T: +44 (0)20 7440 4020
F: +44 (0)20 7440 4033
Pacific Office
T/F: +61 (0)8 9341 1820

Other products


Spain still buoyant

A healthy economy boosted the Spanish language travel market in 2006, with good growth recorded last year and favourable forecasts for 2007 given by most of the agencies that took part in this issue's Agency Survey.

Key points
The total number of students placed by the 11 agencies in our survey was 2,372

Individual agencies placed between nine and 600 students on programmes each year

Average business growth was 18.7 per cent

The average length of stay was 6.1 weeks

Overall, 54 per cent of Spanish students stayed with host families when studying overseas

Ireland was the second-most popular destination, after the UK, for Spanish students

In the last 12 months, agencies worked with a low average of 16 organisations each

Top destinations Most popular courses
1. UK 43%
2. Ireland 14%
3. Italy 10%
4. France 6%
5. USA 5%
6. Germany 4%
6. Australia 4%
8. Malta 2%
9. New Zealand 1%
1. General 23%
2. Junior 22%
3. Intensive 15%
4. Summer vacation 8%
5. Academic prep. 4%
5. Lang. + work. 4%
5. Business lang. 4%
Other 20%

Top languages Agency business by sector
1. English 70%
2. Italian 9%
3. Franch 6%
4. German 2%
Other 1%
1. Language 74%
2. Internships 8%
3. Work & Travel 6%5%
5. Volunteer 1%
Other 6%

How do agencies recruit students?
How do agencies find new schools to represent?
1. Word of mouth 46%
2. Website 29%
3. Mail shots 13%
4. Seminars to students 3%
5. Adverts in press 2%
Other 7%
1. Workshops 43%
2. Fairs or exhibitions 41%
3. Language Travel Magazine 11%
4. Internet 5%

Percentage of agents who recognised each of the following organisations
Australia
Acpet 17%
English Australia50%

Canada
Capls 42%
CLC 17%

France
Souffle 33%
L'Office 17%
Unosel 8%
FLE 17%

Ireland
MEI~Relsa 67%
IEAI 8%

Italy
Asils 33%
Italian in Italy 25%

Malta
Feltom 58%

New Zealand
Ed. NZ 25%
English NZ 17%
Portugal
Aeple 8%

South Africa
Eltasa 8%
English SA 0%

Spain
Fedele 75%

UK
ABLS 17%
English UK 75%
British Council 100%

Europe
Eaquals 67%

USA
AAIEP 58%
Accet 42%
CEA 0%
UCIEP 0%

International
Ialc 75%
Quality English 75%
Tandem 50%



Market growth
Riding on the crest of one of Europe’s fastest growing economies, the Spanish study abroad market has experienced good growth in recent years. Testimony to the health of the Spanish market is the fact that, among the 11 agencies that took part in our survey this issue, two were relative newcomers, having launched their business in the last two years. In addition, no agency reported a decline in student numbers during 2006. Eight agencies experienced an increase in enrolments of between two and 65 per cent, while a further two agencies reported static student numbers last year (one agency did not answer this question). Overall market growth averaged just under 19 per cent.

Language and destination trends
English-speaking destinations accounted for six of the top nine overseas destinations for Spanish students, and English courses were chosen by 70 per cent of agency clients. The second-most popular foreign language to learn was Italian, although its overall market share in this survey was inflated by one agency that specialised in Italian language courses in Italy. In terms of destinations, the UK topped the charts, accounting for 43 per cent of the Spanish outgoing market, followed by Ireland, whose share was down from 30 per cent in 2005 to 14 per cent in 2006 (see Language Travel Magazine, November 2005, pages 14-15).

Student and course trends
The average length of stay was up from 3.3 weeks in 2005 to just over six weeks in 2006, and the main reason given for overseas language learning was for clients’ future work, according to the agencies in our survey. An equal amount of students were motivated to take a language course overseas for both their current work and for their studies at home. This year, however, none of the agencies surveyed cited onward overseas studies as being the driving force behind language learning.

Agency business
Gaining clients through referrals from previous customers remains integral to business in the Spanish market, with an estimated 46 per cent of students coming through word-of-mouth recommendations. Thirty per cent of the agencies that took part in our survey charged students a handling fee, of between e60 (US$78) and e300 (US$390). Language course bookings accounted for an overall average of 74 per cent of an agency’s business, while internships made up a further eight per cent of bookings. Another significant niche in the Spanish market is au pair programmes, which accounted for between 10 and 30 per cent of total bookings at some agencies.

Looking ahead
There is great optimism for the future performance of the outbound study market among agencies in Spain, with most agencies forecasting individual growth of up to 40 per cent in 2007. One agency gave a slightly more cautious forecast for the year ahead, citing political and economic reasons, although they still expected business to increase. One agency noted growing interest from university students, while another highlighted adult courses in general as a growth sector.


Economic outlook

GDP growth in 2006 was 3.4%, over twice the euro-zone average, and is expected to better the euro average again this year. The European Commission forecasts economic growth in 2007 of 2.7% in the euro region, while Spain is expected to grow 3.4%.

Spain's unemployment rate has fallen steadily over the years and at 8.1%, is at a low not seen since the 1970s.

Household consumption rates have slowed partly because of the high inflation rates recorded in the first half of 2006 and the effect of interest rate rises.

Property prices in Spain are causing concern, and a downturn in the property market could cause a negative shock to the economy.

Sources: Economist.com; CIA The World Factbook; Banco de Espana


Spanish agents named a range of programmes they work with, including, in Australia: Australian College of English, various; CET University of Sydney, Sydney, NSW; Griffith University English Language Centre, Brisbane, QLD; Shafston International College, Brisbane, QLD. In France: BLS, Biarritz; Ecole PERL, Paris; Odyssea Montpellier, Montpellier. In Ireland: CES, Dublin; Cork English College, Cork; Horner School of English, Dublin; Linguaviva, Dublin. In Italy: Babilonia, Taormina; Machiavelli, Florence. In Malta: Linguatime, Sliema. In the UK: Beet, Bournemouth; Camden College, London; ELC, Bristol; Live Language, Glasgow; Oxford House College, various; Regency College, Brighton; Regent, various; St Giles, Brighton; Select English, various; The New School of English, Cambridge; The London School of English, London. International: Aspect; Embassy CES; OISE.

Thank you to the following agencies for taking part in our survey: Babel Idiomas, Best Huelva, Center for Cultural Interchange SL - Get Ready, EduQuality.Net, Globus-Idiomas, Formación y Ocio, International Educational Consultants, Living Languages, OISE Madrid, SFC – Idioma y Vacaciones, Studiainitalia, The English House.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Britannia Student
       Services

ASSOCIATIONS/
GROUPS
English Australia
Perth Education City
Quality English

INSURANCE
Student Guard
       Insurance

WORKSHOPS / EXPOS
Alphe Conferences
CEC Network
ICEF Online
Language Travel
       Magazine Star
       Awards

SERVICES
Language Travel
       Phonecard

TOURIST BOARDS
Malta Tourism
       Authority

AUSTRALIA
English Australia
Perth Education City

CANADA
Bodwell College
College of New
       Caledonia
Immersion Baie-des-
       Chaleurs
National School of
       Languages

CHINA
Mandarin House

CZECH REPUBLIC
Global Study
       (Karlov College)

ENGLAND
Aspect
Basil Paterson
       College
Bell International
Bloomsbury
       International
Britannia Student
       Services
English Studio
Frances King
       School of English
IH London
ILS Nottingham
LAL Language
       and Leisure
       (England, Malta,
       South Africa, USA)
Living Learning
       English
Malvern House
       College London
Oxford Intensive
       School of English
       (Australia, England,
       France, Germany,
       Spain, USA)
Quality English
Queen Ethelburga's
       College
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
SUL Language
       Schools
West Devon English
       Language School

FRANCE
Eurolingua Institute
       (Argentina, Austria,
       Australia, Belgium,
       Brazil, Canada,
       Chile, China,
       Colombia, France,
       Greece, Ireland,
       Italy, Japan,
       Malta, New
       Zealand, Spain,
       South Africa,
       Sweden,
       Switzerland,
       Portugal, UK, USA)
SILC - Séjours
       Linguistiques
       (England, France,
       Spain)
Home Language
       International
       (Argentina,
       Australia, Austria,
       Brazil, Canada,
       Chile, China,
       Czech Republic,
       Denmark, Egypt,
       Finland, France,
       Germany, Holland,
       Hungary, Ireland,
       Italy, Japan, Malta,
       NZ, Norway,
       Poland, Portugal,
       Russia, Spain,
       Sweden,
       Switzerland, UK,
       USA, Venezuela)

GERMANY
Prolog- International
       House Berlin

IRELAND
Atlantic Language
       Galway
Dublin City University
       Language
       Services
Dublin School of
       English
Galway Cultural
       Institute
High Schools
       International
       (Australia, Canada,
       England)
Swan Training
       Institute

ITALY
ALCE

MALTA
EC - English
       Language Centres
       (England, Malta)
Malta Tourism
       Authority

RUSSIA
AMBergh
       Management AB
       (Russia, Ukraine)

SCOTLAND
University of
       Glasgow

SPAIN
Comunicación
       Language School
Malaca Instituto -
       Club Hispánico SL

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia,
       Canada, China,
       Ecuador, England,
       France, Germany,
       Ireland, Italy,
       Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)

USA
ALCC - American
       Language
       Communication
       Center
ELS Language
       Centers
Hun School of
       Princeton, The
inlingua School of
       Languages
Kaplan Educational
       Centers (Canada,
       England, USA)
University of Illinois
       at Urbana-
       Champaign
Zoni Language
       Centers
       (Canada, USA)

WISE WISE

CANADA
Global Lifestyles
IH Vancouver
National School of
       Languages

ENGLAND
LAF
Tellus Group
Training Partnership
       Ltd. (The)
Twin Group

SPAIN
International House
       Sevilla - CLIC