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Status:
Canada 2006
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
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Number of participating organisations in the Canada survey: 30
Total number of students at the organisations in 2006: 38,244
Total number of student weeks in 2006, estimated: 14.8
Overall average length of stay in weeks: 566,011
Average cost of a one-month course, excluding accomm.: CAN$1,143 (US$974)
Average cost of residential accommodation per week: CAN$134 (US$114)
Average cost of host family accommodation per week: CAN$247 (US$211)
Average commission paid on a language course: 19 per cent (from 0 to 25)
Two institutions paid commission on accommodation (of 10 or 15 per cent)
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Means of recruiting students in Canada, 2006
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Intensity of study (hours studied per week) |
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Agents 53%
Other means 20%
Local bookings 16%
Internet 11%
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From 20 to 27.
Overall average = 23 |
Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 39%
Travel costs 34%
Publicity costs 27%
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Asia 42%
Latin America 27%
W Europe 10%
C&E Europe 9%
Middle East 5%
North America 5%
Australasia 1%
Africa 1%
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| Top student nationalities in Malta by student weeks, 2005 |
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Korean 24.4%
Japanese 17.6%
Chinese 15.9%
Mexican 8%
Canadian 7.7%
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Brazilian 4%
Saudi Arabian 3.5%
Turkish 1.6%
Colombian 1.3%
Thai 1.2%
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| Student numbers by age range |
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8-11, 1%
12-15, 5%
16-18, 10%
19-24, 56%
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25-30, 19%
31-50, 8%
51+, 1% |
| Observations |
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The top two nationalities in Canada remained the same as last year with Korean being the most significant student nationality, followed by Japanese. Chinese moved up to third position, enforcing Asia’s market share, while there were more changes at the lower end of the league table. Swiss and Spanish were replaced by Turkish, Colombian and Thai.
Fewer schools took part in our survey this year |
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than last year (see LTM, April 2006, page 44) but a similar volume of students was recorded, indicating that participating schools had more students on average than last year.
Agency usage slipped very slightly from 56% to 53%, still the most important recruitment method overall. The average length of stay at Canadian schools changed very little too, from 14.9 to 14.8 weeks.
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Thank you to the following institutions for taking part in our Status survey:
Anonymous; Archer College, various; Aspect, Toronto and Vancouver; Camber College, Powell River, BC; Carleton University, School of Linguistics and Applied Language Studies, Ottawa, ONT; College of New Caledonia, Prince George, BC; College Platon, Montreal, QB; East Coast School of Languages, Halifax, NS; Fanshawe College, London, ONT; Global English College, Vancouver, BC; Global Village English Centres, Vancouver, BC; Grant MacEwan College, Edmonton, AB; Heartland International English School, Winnipeg, MB; ILAC, Toronto and Vancouver; King George International College, Vancouver, BC; Langara College, Vancouver, BC; The Language Exchange, Toronto, ONT; Kiosk Language Centre, Toronto, ONT; Lethbridge Community College, Lethbridge, AB; Montreal International Language Centre, Montreal, QB; Mount Royal College, Calgary, AB; Omnicom School of Languages, Toronto and Calgary; Queen’s University School of English, Kingston, ONT; St Mary’s University, Halifax, NS; Study Abroad Canada, Charlottetown, PEI; University of Alberta, English Language Program, Edmonton, AB; University of Calgary, Calgary, AB; University of Victoria, English Language Centre, Victoria, BC; VanWest College, Vancouver and Kelowna; Wychemna Language and Learning Centre, Calgary, AB; Zoni Pacific-Global Language Centre, Vancouver, BC.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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