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April 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status Survey

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Status:
Canada 2006

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the Canada survey: 30

Total number of students at the organisations in 2006: 38,244

Total number of student weeks in 2006, estimated: 14.8

Overall average length of stay in weeks: 566,011

Average cost of a one-month course, excluding accomm.: CAN$1,143 (US$974)

Average cost of residential accommodation per week: CAN$134 (US$114)

Average cost of host family accommodation per week: CAN$247 (US$211)

Average commission paid on a language course: 19 per cent (from 0 to 25)

Two institutions paid commission on accommodation (of 10 or 15 per cent)

Means of recruiting students in Canada, 2006
Intensity of study (hours studied per week)
Agents 53%
Other means 20%
Local bookings 16%
Internet 11%
From 20 to 27.
Overall average = 23

Total marketing spend by sector in %
Marketing budget by region (overall %)
Agency costs 39%
Travel costs 34%
Publicity costs 27%
Asia 42%
Latin America 27%
W Europe 10%
C&E Europe 9%
Middle East 5%
North America 5%
Australasia 1%
Africa 1%

Top student nationalities in Malta by student weeks, 2005
Korean 24.4%
Japanese 17.6%
Chinese 15.9%
Mexican 8%
Canadian 7.7%
Brazilian 4%
Saudi Arabian 3.5%
Turkish 1.6%
Colombian 1.3%
Thai 1.2%

Student numbers by age range
8-11, 1%
12-15, 5%
16-18, 10%
19-24, 56%
25-30, 19%
31-50, 8%
51+, 1%

Observations
The top two nationalities in Canada remained the same as last year with Korean being the most significant student nationality, followed by Japanese. Chinese moved up to third position, enforcing Asia’s market share, while there were more changes at the lower end of the league table. Swiss and Spanish were replaced by Turkish, Colombian and Thai.

Fewer schools took part in our survey this year

than last year (see LTM, April 2006, page 44) but a similar volume of students was recorded, indicating that participating schools had more students on average than last year.

Agency usage slipped very slightly from 56% to 53%, still the most important recruitment method overall. The average length of stay at Canadian schools changed very little too, from 14.9 to 14.8 weeks.


Thank you to the following institutions for taking part in our Status survey:
Anonymous; Archer College, various; Aspect, Toronto and Vancouver; Camber College, Powell River, BC; Carleton University, School of Linguistics and Applied Language Studies, Ottawa, ONT; College of New Caledonia, Prince George, BC; College Platon, Montreal, QB; East Coast School of Languages, Halifax, NS; Fanshawe College, London, ONT; Global English College, Vancouver, BC; Global Village English Centres, Vancouver, BC; Grant MacEwan College, Edmonton, AB; Heartland International English School, Winnipeg, MB; ILAC, Toronto and Vancouver; King George International College, Vancouver, BC; Langara College, Vancouver, BC; The Language Exchange, Toronto, ONT; Kiosk Language Centre, Toronto, ONT; Lethbridge Community College, Lethbridge, AB; Montreal International Language Centre, Montreal, QB; Mount Royal College, Calgary, AB; Omnicom School of Languages, Toronto and Calgary; Queen’s University School of English, Kingston, ONT; St Mary’s University, Halifax, NS; Study Abroad Canada, Charlottetown, PEI; University of Alberta, English Language Program, Edmonton, AB; University of Calgary, Calgary, AB; University of Victoria, English Language Centre, Victoria, BC; VanWest College, Vancouver and Kelowna; Wychemna Language and Learning Centre, Calgary, AB; Zoni Pacific-Global Language Centre, Vancouver, BC.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Britannia Student
       Services

ASSOCIATIONS/
GROUPS
English Australia
Perth Education City
Quality English

INSURANCE
Student Guard
       Insurance

WORKSHOPS / EXPOS
Alphe Conferences
CEC Network
ICEF Online
Language Travel
       Magazine Star
       Awards

SERVICES
Language Travel
       Phonecard

TOURIST BOARDS
Malta Tourism
       Authority

AUSTRALIA
English Australia
Perth Education City

CANADA
Bodwell College
College of New
       Caledonia
Immersion Baie-des-
       Chaleurs
National School of
       Languages

CHINA
Mandarin House

CZECH REPUBLIC
Global Study
       (Karlov College)

ENGLAND
Aspect
Basil Paterson
       College
Bell International
Bloomsbury
       International
Britannia Student
       Services
English Studio
Frances King
       School of English
IH London
ILS Nottingham
LAL Language
       and Leisure
       (England, Malta,
       South Africa, USA)
Living Learning
       English
Malvern House
       College London
Oxford Intensive
       School of English
       (Australia, England,
       France, Germany,
       Spain, USA)
Quality English
Queen Ethelburga's
       College
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
SUL Language
       Schools
West Devon English
       Language School

FRANCE
Eurolingua Institute
       (Argentina, Austria,
       Australia, Belgium,
       Brazil, Canada,
       Chile, China,
       Colombia, France,
       Greece, Ireland,
       Italy, Japan,
       Malta, New
       Zealand, Spain,
       South Africa,
       Sweden,
       Switzerland,
       Portugal, UK, USA)
SILC - Séjours
       Linguistiques
       (England, France,
       Spain)
Home Language
       International
       (Argentina,
       Australia, Austria,
       Brazil, Canada,
       Chile, China,
       Czech Republic,
       Denmark, Egypt,
       Finland, France,
       Germany, Holland,
       Hungary, Ireland,
       Italy, Japan, Malta,
       NZ, Norway,
       Poland, Portugal,
       Russia, Spain,
       Sweden,
       Switzerland, UK,
       USA, Venezuela)

GERMANY
Prolog- International
       House Berlin

IRELAND
Atlantic Language
       Galway
Dublin City University
       Language
       Services
Dublin School of
       English
Galway Cultural
       Institute
High Schools
       International
       (Australia, Canada,
       England)
Swan Training
       Institute

ITALY
ALCE

MALTA
EC - English
       Language Centres
       (England, Malta)
Malta Tourism
       Authority

RUSSIA
AMBergh
       Management AB
       (Russia, Ukraine)

SCOTLAND
University of
       Glasgow

SPAIN
Comunicación
       Language School
Malaca Instituto -
       Club Hispánico SL

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia,
       Canada, China,
       Ecuador, England,
       France, Germany,
       Ireland, Italy,
       Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)

USA
ALCC - American
       Language
       Communication
       Center
ELS Language
       Centers
Hun School of
       Princeton, The
inlingua School of
       Languages
Kaplan Educational
       Centers (Canada,
       England, USA)
University of Illinois
       at Urbana-
       Champaign
Zoni Language
       Centers
       (Canada, USA)

WISE WISE

CANADA
Global Lifestyles
IH Vancouver
National School of
       Languages

ENGLAND
LAF
Tellus Group
Training Partnership
       Ltd. (The)
Twin Group

SPAIN
International House
       Sevilla - CLIC