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Status:
Ireland 2007
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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| • Number of participating organisations in the Ireland survey: 14
• Total number of students at the organisations in 2007: 16,352
• Total number of student weeks in 2007, estimated: 93,206
• Overall average length of stay in weeks: 5.7
• Average cost of a one-month course, excluding accommodation: e1,340 (US$1,950)
• Average cost of residential accommodation per week: e174 (US$253)
• Average cost of host family accommodation per week: e241 (US$351)
• Average commission paid on a language course: 20.5 per cent
• Four institutions paid commission on accommodation (averaging 6.8 per cent)
*For currency conversion rate, see page 7.
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Means of recruiting students in Ireland, 2007
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Intensity of study (hours studied per week) |
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Agents 74%
Internet 7%
Local Bookings 7%
Other means 12
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From 7 to 30
Overall average = 18.3 |
Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Travel costs 23%
Agency costs 50%
Publicity costs 27%
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W Europe 64%
C&E Europe 16%
Asia 15%
Latin America 3%
Middle East 2%
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| Top student nationalities in Ireland by student weeks, 2007 |
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Italian 36.1%
Spanish 25.4%
French 10.8
Austrian 4.8%
German 4.8%
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Korean 4.5%
Brazilian 3.6%
Swiss 2.2%
Japanese 1.7%
Czech 1.1%
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| Student numbers by age range |
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8-11, 2%
12-15, 16%
16-18, 19%
19-24, 27%
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25-30, 19%
31-50, 14%
51+, 3% |
| Observations |
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| • The average length of stay was down slightly on last year’s Status survey, dropping from 6.3 weeks to 5.7 weeks, while the overall volume of students in our survey was also down.
• Students from Western European countries were extremely numerous this year, accounting for six out of the top 10 nationalities recorded. Italians leapt into the top spot, closely followed by the Spanish.
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Meanwhile, the Asian contingent were in decline, with Koreans dropping by 6.2 percentage points to sixth place and the Japanese polled second to last with a 1.7 per cent share of the Irish student market.
• Meanwhile, course prices rose significantly in 2007 with the average cost for a one-month placement costing e521 more than last year.
• Agency recruitment was down by just 1 per cent.
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Thank you to the following institutions for taking part in our Status survey:
Aisling Ireland, Dublin; Berlitz Language Centre, Dun Laoghaire; Centre of English Studies, Dublin; Clare Language Centre, Ennis; Dorset College, Dublin; Dublin City University Language Services, Dublin; Edgewater College, Drogheda; Emerald Cultural Institute, Dublin; English Language Ireland, Carlow; International Study Institute Ireland, Dublin; Killarney School of English, Killarney; Language Learning International, Dublin; Midleton Camp International, Cork; Native Speaker, Ballinode; Slaney Language Centre, Wexford.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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