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April 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status:
Ireland 2007

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.


Key points
• Number of participating organisations in the Ireland survey: 14

• Total number of students at the organisations in 2007: 16,352

• Total number of student weeks in 2007, estimated: 93,206

• Overall average length of stay in weeks: 5.7

• Average cost of a one-month course, excluding accommodation: e1,340 (US$1,950)

• Average cost of residential accommodation per week: e174 (US$253)

• Average cost of host family accommodation per week: e241 (US$351)

• Average commission paid on a language course: 20.5 per cent

Four institutions paid commission on accommodation (averaging 6.8 per cent)

*For currency conversion rate, see page 7.


Means of recruiting students in Ireland, 2007
Intensity of study (hours studied per week)
Agents 74%
Internet 7%
Local Bookings 7%
Other means 12
From 7 to 30
Overall average = 18.3

Total marketing spend by sector in %
Marketing budget by region (overall %)
Travel costs 23%
Agency costs 50%
Publicity costs 27%
W Europe 64%
C&E Europe 16%
Asia 15%
Latin America 3%
Middle East 2%

Top student nationalities in Ireland by student weeks, 2007
Italian 36.1%
Spanish 25.4%
French 10.8
Austrian 4.8%
German 4.8%
Korean 4.5%
Brazilian 3.6%
Swiss 2.2%
Japanese 1.7%
Czech 1.1%

Student numbers by age range
8-11, 2%
12-15, 16%
16-18, 19%
19-24, 27%
25-30, 19%
31-50, 14%
51+, 3%

Observations
• The average length of stay was down slightly on last year’s Status survey, dropping from 6.3 weeks to 5.7 weeks, while the overall volume of students in our survey was also down.

• Students from Western European countries were extremely numerous this year, accounting for six out of the top 10 nationalities recorded. Italians leapt into the top spot, closely followed by the Spanish.

Meanwhile, the Asian contingent were in decline, with Koreans dropping by 6.2 percentage points to sixth place and the Japanese polled second to last with a 1.7 per cent share of the Irish student market.

• Meanwhile, course prices rose significantly in 2007 with the average cost for a one-month placement costing e521 more than last year.

• Agency recruitment was down by just 1 per cent.


Thank you to the following institutions for taking part in our Status survey:

Aisling Ireland, Dublin; Berlitz Language Centre, Dun Laoghaire; Centre of English Studies, Dublin; Clare Language Centre, Ennis; Dorset College, Dublin; Dublin City University Language Services, Dublin; Edgewater College, Drogheda; Emerald Cultural Institute, Dublin; English Language Ireland, Carlow; International Study Institute Ireland, Dublin; Killarney School of English, Killarney; Language Learning International, Dublin; Midleton Camp International, Cork; Native Speaker, Ballinode; Slaney Language Centre, Wexford.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  

ASSOCIATIONS/GROUPS
Eaquals
      International  
Feltom Malta  
International House
      World Organisation  
MEI-Relsa Ireland  
Quality English  

EVENTS
Alphe Conferences  
LTM Star Awards  

EXAM BOARDS
IELTS  

GUARDIANSHIP
COMPANIES
Bright World
      Guardianships  

INSURANCE
InterGlobal Ltd.  
Student Guard
      Insurance  

SERVICES
Your World On
      Monday  

TOURIST ATTRACTIONS
Merlin
      Entertainments

TOURIST BOARDS
Malta Tourism
      Authority  

BELGIUM
CERAN Lingua
      International  
      (Belgium, France,
      Spain, UK)

CANADA
Bodwell College  
Centre Linguista
      Canada  
College Platon  
English Bay
      College  
Hansa Language
      Centre of Toronto  
ILSC  
National School of
      Languages  
Quest Language
      Studies  
Richmond School
      District #38  
Stewart College
      of Languages  
University of
      Toronto  
Vancouver English
      Centre  
YMCA Greater
      Montreal
      International
      Lang School  

CHINA
iMandarin Chinese
      Training School  
Mandarin House  

ENGLAND
Bell International  
      (Malta, UK)
International House
      World Organisation  
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta,
      New Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure  
      (England, Malta,
      South Africa, USA)
Malvern House  
Princes College
      School of English  
Queen Ethelburga's
      College  
South Thames
      College  
St Giles Colleges  
      (Canada, UK, USA)
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)

FRANCE
Home Language
      International  
      (France, Ireland,
      Spain)
Langues Sans
      Frontieres  
Silc - Séjours
      Linguistiques  
      (France, Spain, UK)
Université de Paris
      Sorbonne  

GERMANY
International House
      Berlin - Prolog  

IRELAND
ISI - International
      Study Institute
      Ireland

Swan Training
      Institute  
University College
      Cork  

JAPAN
Kai Japanese
      Language School  

MALTA
Clubclass
      Residential
      Language School  
EC - English
      Language Centres  
      (China, England,
      Malta, South Africa,
      USA)
LAL Malta  
Malta Tourism
      Authority  
NSTS  

NEW ZEALAND
Languages
      International  
Wellington High
      School  

SCOTLAND
EAC Language
      Centres and
      Activity Camps  
      (England, Ireland,
      Scotland, Wales)
Edinburgh Academy

SOUTH AFRICA
Cape Studies  

SPAIN
ESADE- Executive
      Language Centre  
Idiomas ˇSí!  
Instituto
      Internacional de
      Idiomas Ibiza  
Pamplona Learning
      Spanish Institute

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)

USA
ALCC - American
      Language &
      Communication
      Center  
Brown University  
ELS Educational
      Services  
Global Immersions
      Inc  
Kaplan Aspect  
      (Australia, Canada,   
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
Monterey Institute
      of International
     Studies  
Zoni Language
     Centers  

WORK WISE

ENGLAND
Bright World
      Guardianships  
Twin Group  
      (Ireland, UK)