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Status:
Canada 2009
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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• Number of participating organisations in the Canada survey: 18
• Total number of students at the organisations in 2009: 41,241
• Total number of student weeks in 2009, estimated: 610,366
• Overall average length of stay in weeks: 14.8
• Average cost of a one-month course, excluding accommodation: CAN$1,073 (US$1,024)
• Average cost of residential accommodation per week: CAN$271 (US$259)
• Average cost of host family accommodation per week: CAN$224 (US$214)
• Average commission paid on a language course: 22
• One of the institutions profiled paid commission on accommodation
*For currency conversion rate, see page 7.
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| Means of recruiting students in Canada 2009 |
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Intensity of study (hours studied per week) |
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Agents 66.5%
Other means 13%
Internet 4%
Local bookings 16.5%
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From 17 to 35 hours per week
Average = 23 hours
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Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 41%
Publicity costs 26%
Travel costs 33%
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Asia 41%
Latin America 25%
N America 13%
W Europe 7%
C&E Europe 7%
Middle East 6%
Africa 1%
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| Top student nationalities in Canada by student weeks, 2009 |
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1. Korean 19%
2. Japanese 14%
3. Saudi Arabian 8%
4. Brazilian 6%
5. Mexican 5%
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6. Swiss 3%
7. Canadian 3%
8. Thai 2%
9. Spanish 2%
10. Taiwanese 2%
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| Student numbers by age range |
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8-11 0.5%
12-15 5.2%
16-18 12.5%
19-24 44.3%
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25-30 26.5%
30-50 9.6%
50+ 1.4% |
| Observations |
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| • Agent usage among students who study in Canada remained high in our latest survey, with 66.5 per cent of students using agents to find their course. This is similar to last year’s result of 67 per cent.
• Korean and Japanese students were the top two nationalities at the Canadian language schools who took part in our survey, in keeping with last year’s results, although the third most populous nationality was Saudi Arabian this year, which overtook last year’s third place of Brazilian students. The percentage of Saudi Arabian students increased from six per cent previously to eight per cent this year, while Brazilian numbers were down from 9.4 per cent to six per cent in our current survey.
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• Despite the importance of agents for the Canadian market, the percentage marketing spend by schools on agency costs decreased from 45 per cent to 41 per cent. Instead, publicity costs increased from 16 per cent to 26 per cent and travel costs decreased from 39 per cent to 33 per cent.
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Thank you to the following institutions for taking part in our Status survey:
Berlitz, Vancouver, BC; Camber College, Powell River, BC; Canada West Learning Academy, North Vancouver, BC; Chelsea Language Academy, Toronto, ONT; College Platon, Montreal, QC; EF International Language School, Toronto, ONT; Institute of the University of Ottawa, Ottawa, ONT; East Coast School of Languages, Halifax, NS; Geos North American Language Schools, various; Global Village English Centres, various; International Language Schools of Canada (ILSC), Vancouver, BC; KGIC Education Group, Victoria, BC; Niagara College, Niagara on the Lake, ONT; Royal Cambridge College, Vancouver, BC; St Michael’s University School, Victoria, BC; Study Abroad Canada, Charlottetown, PE; Vancouver English Centre, Vancouver, BC; VanWest College, Vancouver, BC.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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