April 2011 issue

Business Focus
Advisor Survey
Market Report
Special Report
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Regional Focus

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New Zealand Feedback

Aside from breathtaking vistas, international students are drawn to New Zealand because of its laidback lifestyle and culture. Meanwhile, Latin American student numbers appear to be rising.

New Zealand Feedback at a glance

Total number of students: (female 156, male 95, unknown 16) 267
Average age in years: 25
Average length of programme in weeks: 15
Average number of students in class: 11
Average number of hours of language tuition per week: 22
% of students who found out about their course through an agent: 58
% of students who booked through an agent or advisor: 72
% of students who had been on another language programme: 19
% of students who would recommend their school: 92

Respondents by world region of origin Top nationalities
1. Asia 48%
2. W Europe 23%
3. Latin America 19%
3. C & E Europe 5%
5. Middle East 4%
No reply 1%
1. Korean 14%
2. Japanese 13%
3. Brazilian 12%
3. Chinese 12%
5. German 7%
6. French 5%
6. Swiss 5%
8. Filipino 4%
9. Colombian 3%
9. Saudi 3%

In my class there are... How easy is it to practise your language skills with native speakers?
1. The right amount of students (56%)
2. Too many students who speak my language 19%
3. Too many students 13%
3. Too many students from one other country 11%
No reply 1%
1. Quite easy (43%)
2. Quite hard (42%)
3. Very easy (7%)
4. Very hard (6%)
No reply 2%

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. Recommended by an agent (58%)
2. I found it on the Internet (20%)
3. Recommended by a friend/relative (19%)
4. I saw it advertised 2%
No reply 1%
Yes (72%)
No (24%)
Unknown (4%)

Student reasons for school selection included:
“Because it had a student dorm”
“Because of the possibility to change between Christchurch and Auckland”
“Good correlation between price and quality”
“Because the school has afternoon classes which suits me with working”
“I heard that Dunedin is a safe city”
“Seaside location, not large scale school, close to library and shops”

Before looking for your course, did you know where you wanted to study?
Yes (76%)
No (20%)
Unknown (4%)

Yes (56%)
No (40%)
Unknown (4%)
Yes (39%)
No (55%)
Unknown (6%)

Student nationality
A good spread of nationalities was recorded in this month’s Feedback survey of New Zealand language schools and ESL departments. As always, Asia was well represented with a 48 per cent share of the total student market, not so dissimilar to the 55 per cent recorded in our previous survey (see LTM, April 2010, pages 26-27). The Latin American contingent showed encouraging signs of growth, climbing from 11 per cent to 19 per cent. In terms of nationalities, Korean and Japanese continued to dominate the student demographic with a 14 and 13 per cent respective share of the market, although this was down on the 20 per cent and 17 per cent recorded previously. The Swiss market looked to dry up a little for New Zealand this year, falling eight percentage points to just five per cent. There were a couple of new entrants in the top 10, namely German (seven per cent), Colombian (three per cent) and Filipino (four per cent) – although it should be noted that 91 per cent of all Filipinos attended the same school.

Student motivation
Forty-three per cent of the sample said that they were currently using English for study purposes in their home country, compared with 34 per cent who were presently using English in the workplace. Further studies in New Zealand and further studies in another English-speaking country were on the agenda for 27 per cent of all students surveyed – although it should be noted that respondents gave multiple reasons as to why they were learning English abroad. University or college- aged students proved the most numerous occupational group (44 per cent), however, there was good representation from professionals and business people, namely 45 per cent.

Student enrolment
Average student age increased marginally this year (up from 24.7 to 24.9) as did average length of stay (up 2.4 weeks to 15 weeks). Courses lasting 12 (13 per cent) and 24 weeks (15 per cent) were the most common. Although a higher proportion of students booked directly via an education advisor this year (72 per cent compared with 65 per cent previously), the percentage of students who initially found out about their school through an advisor dropped, down six percentage points to 58 per cent.

Standard of the schools
Class sizes overall ranged from three to 26 students, averaging 10.5 persons per class. Interestingly, 50 per cent of all respondents were in classes of more than 10 adults. Although many respondents commented on the broad mix of nationalities present some thought there was not enough diversity. While 11 per cent reported that one nationality dominated the nationality make-up, a further 19 per cent said there were too many students of the same nationality as them. Chinese and Brazilian were among those who shared this view. The largest group of students were in host family accommodation (48 per cent).

Living in New Zealand
The average student spend per week (including course and accommodation) was NZ$517 (US$389). A majority of students surveyed (62 per cent) thought the living costs in New Zealand were higher than at home and 35 per cent of this contingent were Korean. The top reasons given for why students chose New Zealand as a study destination included the language, the lifestyle and culture and the friendly locals.

Thank you to the following schools for participating in our survey: Crown Institute of Studies, Auckland; Eurocentres, Auckland; Eastern Institute of Technology, Napier; Languages International, Christchurch & Auckland; AIS St Helens, Auckland; King’s Education, Christchurch; Dominion English Schools, Christchurch & Auckland; ABC College of English, Queenstown; University of Otago, Dunedin; Wellington Business School, Wellington; Kaplan International Colleges, Christchurch & Auckland; Rotorua English Language Academy, Rotorua; Campbell Institute, Wellington; Seafield School of English, Christchurch; Kiwi English Academy, Auckland; Dynaspeak English, Auckland; Worldwide School of English, Auckland.
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Nido Student Living  
Sara's New York Homestay LLC  

Education New Zealand  
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Feltom Malta  
Perth Education City  
Quality English  

Alphe Conferences  
LTM Star Awards  

Trinity College London  

Language Room (The)  

Malta Tourism Authority  
Office de Tourisme Montpellier  

Academies Australasia  
Impact English College  
Inforum Education Institute  
Bond University  
Carrick Institute of Education  
Centre for Macquarie English (The)"   
English Australia  
English Language & Foundation Studies Centre  
Language Studies International  
Melbourne Language Centre  
Pacific Gateway International College  
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Shafston International College  
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Think: Education Group  
University of New South Wales  
University of Tasmania  

Global Village  
Ottawa International Student Programmes (OISP)  

Language Explorer (The)"   

English Language Centre Brighton & Hove  
Hampstead School of English  
International House London  
Kaplan International Colleges  
Language Studies International  
Liverpool International Language Academy  
London School of Business & Finance  
Malvern House College London  
Queen Ethelburga's College  
St Giles International  
Study Group  
University of Essex - International Academy  

International House Berlin - Prolog  

IH Dublin  

Clubclass Residential Language School  
Feltom Malta  
Malta Tourism Authority  

Otago Polytechnic  
Education New Zealand  

EAC Language Centres and Activity Camps  

Escuela La Ola  
Inturjoven Spanish Courses  

EF Language Colleges Ltd  

EC English Language Centre  
ELS Language Centers  
New York General Consulting  
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