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April 2011 issue

Contents
News
Business Focus
Advisor Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status:
Canada 2010


The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in Canada survey: 16
• Total number of students at the organisations in 2010: 24,808
• Total number of student weeks in 2010, estimated: 166,214
• Overall average length of stay in weeks: 6.7
• Average cost of a one-month course, excluding accommodation: CAN$1,015 (US$1,026)
• Average cost of residential accommodation per week: CAN$236 (US$239)
• Average cost of host family accommodation per week: CAN$217 (US$219)
• Average commission paid on a language course: 20
One of the institutions profiled paid commission on accommodation


Means of recruiting students in Canada 2010 Intensity of study (hours studied per week)

Advisors 48%
Internet 22%
Local bookings 14%
Other means 16%

From 15 to 26 hours per week

Average = 21 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 38%
Publicity costs 32%
Travel costs 30%

Asia 39%
Latin America 21%
W Europe 14%
Middle East 11%
N America 8%
C&E Europe 5%
Africa 1%
Australasia 1%


Top student nationalities in South Africa by student weeks, 2009

1. Saudi 9%
2. Korean 9%
3. Japanese 8%
4. Chinese 6%
5. Local 5%

6. Mexican 3%
7. Brazilian 3%
8. Spanish 3%
9. Colombian 2%
10. French 1%


Student numbers by age range

8-11         0%
12-15      3%
16-18      16%
19-24      45%

25-30      26%
30-50      8%
50+          2%

Observations
• Only five of this year’s respondents took part in our previous survey of student trends, representing a totally different cross-section of institutions.

• Saudi students were in joint-first place with Korean students this year, whereas last year, Korean students were in a strong first place position with 19% share, followed by Japanese with a 14% share.

• There was a significant shift in average length of stay in 2010, down 8.1 weeks to 6.7 weeks. Length of stay varied from four weeks to 24 weeks. However, two schools did not respond to this question.

• If we look at marketing trends, canvassed providers were more proactive in Western Europe and the Middle East in 2010, up seven and five percentage points respectively. Aside from agency commission (31 per cent), 18 per cent of the marketing spend was allotted to materials such as brochures, flyers.

• Advisor usage dipped from 66.5 to 48 per cent.


Thank you to the following institutions for taking part in our Status survey:

Trent University – ESL, Peterborough, ON; Ecole Internationale de Français - Universite du Quebec a Trois-Rivieres, Trois-Rivieres, QC; University of Ottawa – Official Languages and Bilingualism Institute, Ottawa, ON; Eurocentres Canada, Vancouver and Toronto; Heartland International English School, Winnipeg, MB; Victoria International Academy, Victoria, BC; University of Regina, Regina, SK; St Giles International, Vancouver, BC; University of Alberta, Edmonton, AB; College Platon, Montreal, QC; East Coast School of Languages, Halifax, NS; Four Corners Language Institute, Victoria, BC; Geos, various; ILSC, various; Language Studies International, Vancouver, BC; Red Leaf Student Programs, Thornhill, ON.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Nido Student Living  
Sara's New York Homestay LLC  

ASSOCIATIONS/ GROUPS
Caps-I   
Education New Zealand  
English Australia  
fedele  
Feltom Malta  
Perth Education City  
Quality English  

EVENTS
Alphe Conferences  
fedele  
LTM Star Awards  

EXAM BOARDS
IELTS  
Trinity College London  

SERVICES
Language Room (The)  

TOURIST BOARDS
Malta Tourism Authority  
Office de Tourisme Montpellier  

AUSTRALIA
Academies Australasia  
Impact English College  
Inforum Education Institute  
Bond University  
Carrick Institute of Education  
Centre for Macquarie English (The)"   
English Australia  
English Language & Foundation Studies Centre  
Language Studies International  
Melbourne Language Centre  
Pacific Gateway International College  
Perth Education City  
Shafston International College  
Southbank Institute of TAFE  
Think: Education Group  
University of New South Wales  
University of Tasmania  

CANADA
Global Village  
Ottawa International Student Programmes (OISP)  

CYPRUS
Language Explorer (The)"   

ENGLAND
English Language Centre Brighton & Hove  
Hampstead School of English  
International House London  
Kaplan International Colleges  
Language Studies International  
Liverpool International Language Academy  
London School of Business & Finance  
Malvern House College London  
Queen Ethelburga's College  
St Giles International  
Study Group  
University of Essex - International Academy  

GERMANY
International House Berlin - Prolog  

IRELAND
IH Dublin  

MALTA
Clubclass Residential Language School  
Feltom Malta  
Malta Tourism Authority  

NEW ZEALAND
Otago Polytechnic  
Education New Zealand  

SCOTLAND
EAC Language Centres and Activity Camps  

SPAIN
Escuela La Ola  
fedele  
Inturjoven Spanish Courses  

SWITZERLAND
EF Language Colleges Ltd  

USA
EC English Language Centre  
ELS Language Centers  
New York General Consulting  
Zoni Language Centers  



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