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Contents - April 2012

Special Report
Face-to-face learning
Face-to-face learning, whereby students learn one-on-one with a designated teacher, often produces quicker results than learning in a group environment and, according to providers, client interest is spiking. Now, then, could be the right time for study travel advisors who have not yet done so to give serious consideration to this area of the market. Jane Vernon Smith reports..

Advisor Survey
Mexico’s growth
Despite a slowing economy, consumer confidence appears to remain strong, with language and education travel experiencing a peak in bookings last year.

Tertiary Focus
Academic Scandinavia
Despite changes in fee arrangements, higher education institutions in Scandinavia are still attracting overseas students with high quality programmes and an international learning environment, discovers Matthew Knott.

Vocational Focus
A world in digital
The dynamic field of digital media design is constantly expanding and is one of the most internationalised areas of vocational study. Matthew Knott logs on.

Secondary Focus
New Zealand
High school survey
According to our first survey of New Zealand high schools, Thai students were among the most numerous on campus, followed by Koreans. A significant proportion of international students were recruited via advisor partners.

Secondary Focus
High school survey
As a world region, Asia supplied Australian secondary providers with a bulk of all overseas students in 2011, followed by Western Europe. Students in Years 10-to-11 (aged 15-to-17) accounted for almost half of all international enrolments.

Italy’s magic
With a rich cultural heritage, great weather and delicious food, Italy is a recipe for success for language travellers, so much so that few want to leave. Gillian Evans reports.

City Focus
São Paulo’s diversity
A fast, exciting place, São Paulo offers language travellers the chance to experience city life in one of Brazil’s most diverse and multicultural metropolises. Gillian Evans reports.

Sufficient cover
International students have not always given high priority to insurance cover. However, following a recent spate of natural disasters around the world, it seems that many more are waking up to the need for adequate cover. Educators and study travel advisors have also begun to give more attention to this important aspect of study abroad, while insurers have also responded by offering enhanced coverage. Jane Vernon Smith reports.

Market Analysis
UK’s renewed focus Despite a raft of new policies ushered in by government, UK language schools appeared to pick themselves up, dust themselves off and focus on developing business models.

Spanish in Latin America
Latin America continues to grow as a Spanish study destination with a diversity of locations and a number of innovations in course offerings, as Matthew Knott discovers.

Advantage points

Australian visa assessment levels reduced Alto report reveals positive outlook EF opens four new centres in Europe
English Australia launches new brand
Acpet to establish China office
Zoni expands into London
Japan launches new accreditation scheme Paris named as best student city

News Round Up
Academia Bariloche opens
SAE headquarters opened by Duke of York
TUI launches French Alps language camps
ICEF Dubai grows again
Liden & Denz launches online RussianAILS joins L’Office, British Study Centres expands into USA New residence for St Brelade’s College l
Campus upgrades for Victoria and Shafston
News in brief
Travel update

Inside The Industry
On the move Educator association Q&A: English Australia Advisor association Q&A: IALCA
Industry issues
Agency of the month: Gloria Tour Tokyol

Business English in Malta
Business or Executive English programmes are specifically designed for those with express career oriented goals. Many schools factor in additional extras such as site visits and business seminars so that students get the most out of their study experience.


Business as usual

by nicola Hancox, editor

IYet another Latin American economy appears to be thriving despite the global financial crisis: Mexico. How encouraging too to see its outbound student market pulling itself out of the doldrums (see STM, April 2011, pages 28-29) to post double digit growth in this month’s Advisor Survey report (see page 20). And future business forecasts were equally as positive, with one provider expanding operations to multiple cities across Mexico; a sure sign confidence in business is high.

In fact, there’s a real focus on all things Latin American in this issue. From a new school opening in the foothills of the Andes in Argentina – marking the third school to join language school grouping, The Academia Group (see page 10), to our City Focus feature which maps the activities and attractions of one of the world’s biggest metropolises, São Paulo. One contributor cites the city’s “diversity” as a major selling point, while others are keen to expound its many cultural credentials; top-notch museums, interesting architecture, an enviable nightlife and a diverse restaurant scene (the city is rumoured to have some of the best restaurants in South America) giving students a window into both local and international cuisine (Jewish, Japanese). To me, it seems to have all the things a student might be looking for in a study abroad vacation; a plethora of cultural activities to sink their teeth into plus somewhere to go should they be craving some home comforts (see page 44).

Meanwhile, language school providers in neighbouring Spanish-speaking countries Costa Rica, Argentina, Mexico, Uruguay and Chile are also keen to raise the profile of Latin America as a growing alternative Spanish study destination. Our Spotlight feature on page 61 highlights how Latin American Spanish is purported to be spoken more widely than the dialect typically found in mainland Spain.

Something else that struck a particular chord with me – and in marked contrast to the aforementioned expansion of a Latin American language school grouping – was the observation made by one provider in Costa Rica. Founded over 20 years ago, the School Director happily labels their school “small”. She also relates that they have no intention of expanding, focussing instead on personalising its services, making students feel welcome and “at home”. After all, “The smaller the school,” she notes, “the better and faster the results.” There’s a lot to be said for small, independently run operators.

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