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August 2002 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Profile
Destination
City Focus
Status

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Status Survey

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Status: New Zealand 2001

Thank you to the following schools for taking part in our Status survey:

Academic Colleges Group, Auckland; Aspect ILA, Christchurch; Auckland Institute of Studies, Auckland; Avondale College, Auckland; Coromandel Outdoor Language Centre, Whitianga; Christchurch Polytechnic International School of English Language, Christchurch; Dominion English Schools, various; Edenz College, Auckland; Hawthorn English Language Centre, Auckland; Lakes District Language School, Queenstown; Language Schools New Zealand, Christchurch; Seafield School of English, Christchurch; Waikato Institute of Technology, Hamilton; Wellington Institute of Technology, Wellington.

* one institution that took part in our survey preferred to remain anonymous


Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

The Status survey is a new venture by Language Travel Magazine, in collaboration with the Association of Language Travel Organisations (Alto), which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing "Status survey web address" in the subject heading. We will then forward the web address to you.

Key points

No. of participating organisations in the New Zealand survey: 15

Total no. of students in 2001: 15,766

Total no. of student weeks in 2001, estimated: 268,022

Overall average length of stay: 17 weeks

Average cost of a one-month course, excl. accommodation: NZ$1,180 (US$575)

Average cost of residential accommodation per week: NZ$127 (US$62)

Average cost of host family accommodation per week: NZ$176 (US$86)

Average commission paid on a language course: 18 per cent (from 15 to 20.5)

One institution paid commission on accommodation, of 20 per cent


Means of recruiting students in NZ, 2001 Intensity of study (hours studied per week)
Agents 61%
Local bookings 19%
Other means 14.3%
Internet 5.7%
From 15 to 36
Overall average = 23.8

Student numbers by age range Top student nationalities in the UK by student weeks, 2001
8-11 0.1%
12-15 2%
16-18 21%
19-24 56.4%
25-30 15%
31-50 5%
51+ 0.5%
Chinese 30.9%
Japanese 22.5%
Korean 16%
Swiss 4.6%
Taiwanese 4.5%
Thai 3.7%
New Zealand 2.7%
Brazilian 1.4%
German 1.2%
Indonesian 1%
Vietnamese 0.9%
Russian 0.8%
Hong Kong 0.6%
Indian 0.6%
Czech 0.5%
Scandinavian + Finnish 0.3%
French 0.2%
Spanish 0.2%
Others,
Australasia 4.5%
Others, rest of world 2.9%