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August 2004 issue

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Agency Survey
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Special Report
Market Report
Course Guide
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City Focus
Status

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Status: Spain 2003

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Spanish survey: 17

Total no. of students at 16 of the organisations in 2003: 17,439

Total no. of student weeks in 2003, estimated: 88,000

Overall average length of stay in weeks: five

Average cost of a one-month course, excluding accommodation: Euro586 (US$716)

Average cost of residential accommodation per week: Euro128 (US$156)

Average cost of host family accommodation per week: Euro178 (US$217)

Average commission paid on a language course: 20 per cent (from seven to 35)

Five institutions paid commission on accommodation


Means of recruiting students in Spain, 2003 Intensity of study (hours studied per week)
Agents 34%
Other means 26%
Internet 23%
Local bookings 17%
From 4.5 to 40
Overall average = 22

Top student nationalities in Spain by student weeks, 2003
German 19.3%
US 14%
Scandinavian
+ Finnish 12.8%
Chinese 10.1%
British 5.1%
Italian 5.1%
Dutch 3.4%
Swiss 3.2%
French 3.2%
Japanese 3.2%

Student numbers by age range
8-11, 0%
12-15, 0.5%
16-18, 5%
19-24, 58%
25-30, 17.5%
31-50, 14%
51+, 5%

Observations
The range of nationalities in the top ten is remarkably similar to last year (see LTM, September 2003, page 44), with the top three nationalities in the same position. The exceptions are the emergence of Chinese as a significant student nationality, Japan in tenth position and Brazil's disappearance from the list.

The average costs of tution and accommodation also remain very similar to those recorded last year.

Agent usage continues to account for around one-third of all student bookings.

The Spanish student market is heavily centred around the 19-to-24 year old age group, with this sector now accounting for 58% of all students, up from almost 42% last year.

The number of schools offering commission on accommodation is still of note, although two fewer than in last year's survey.



Thank you to the following institutions for taking part in our Status survey:
Abaco Instituto Hispanico de Salamanca, Salamanca; Academia Escuela Mediterraneo, Malaga; Alcalingua - Universidad de Alcala, Alcala de Henares; Bonanova Escuela Internacional de Idiomas, Malaga; Centro de Idiomas Quorum, Nerja; Don Quijote, various; Escuela de Espanol - K2 Internacional, Cadiz; Hola Denia, Denia; IEMA, Avila; Instituto Andalusi de Espanol, Malaga; Malaca Instituto, Malaga; OISE, Madrid; Programa Internacional de Estudios de Espanol (PIEE), Ronda; University Studies Abroad Consortium (Usac), various; Universpain, Salamanca; UAB Barcelona, Barcelona; Warwick House, Valladolid.
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