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August 2006 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Preview
Special Report
Market Report
Course Guide
Spotlight - Germany
Spotlight - Italy
Destination
Regional Focus
Status

Contact Point:
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Status Survey

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Status:

USA 2005

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating schools in the USA survey: 26

Total number of students at the organisa- tions in 2005: 17,517

Total no. of student weeks in 2005: 262,755

Overall average length of stay in wks: 15

Average cost of a one-month course, ex- cluding accom.: US$937

Average cost of residential accommoda- tion per week: US$227

Average cost of host family accommoda- tion per week: US$174

Average commission paid on a language course: 15 per cent (from 0 to 30)

Two institutions paid commission on accom- modation (of 5 or 15 per cent)

Means of recruiting students in the USA, 2005
Intensity of study (hours studied per week)
Other means 28%
Local bookings 26%
Internet 25%
Agents 21%
From 8 to 25.
Overall average = 20

Total marketing spend by sector in %
Marketing budget by region (overall %)
Agency costs 34%
Publicity costs 34%
Travel costs 32%
Asia 49%
W Europe 16%
Latin America 14%
N America 8%
C&E Europe 8%
Middle East 3%
Australasia 1%
Africa 1%

Top student nationalities in Usa by student weeks, 2005
Korean 24.8%
Japanese 21.6%
Taiwanese 11.7%
Chinese 4.1%
Mexican 4%
Brazilian 2.8%
Swiss 2.7%
Indian 2.5%
Colombian 2.2%
Chilean 1.6%

Student numbers by age range
8-11, 0.5%
12-15, 2%
16-18, 18%
19-24, 40.5%
25-30, 30%
31-50, 8%
51+, 1%

Observations
The same top four Asian nationalities were present in the top 10 as last year, although Koreans are in number-one position this year, usurping the Japanese. Mexicans are present across US language schools this year whereas they, and Chileans in tenth position, did not feature last year.

A similar proportion of students were recorded in this survey as in our survey last year (see

LTM, August 2005, 52) and with a comparable average length of stay – from 15 weeks last year to 14.6 weeks this year – total sample size in terms of weeks was relatively unchanged.

Agent usage, however, did change year on year with a drop in student bookings coming via agencies, from 35% to just 21% this year.

Age range was slightly more diverse this year with fewer 19-24 yr olds.


Thank you to the following institutions for taking part in our Status survey:

Berkeley English Academy, Berkeley, CA; Brandon College, San Francisco, CA; Bridge-Linguatec, Denver, CO; California School of English, Temecula, CA; Center for English Language Learning at Maryville College, Maryville, TN; College of Marin, Intensive English Program, Novato, CA; Everest College English Language Program, Portland, OR; Florida International University, English Language Inst, Miami, FL; Fulton-Montgomery Community College, Johnstown, NY; Humboldt State University IELI, Arcata, CA; Illinois State University - English Language Institute, Normal, IL; International Communications College, Honolulu, HI; International House, Portland, OR; Iowa Intensive English Program, Iowa City, IA; The Language Academy, Fort Lauderdale, FL; National University English Language Programs, San Diego, CA; Nomen Global Language Centers, Provo and Salt Lake City (both Utah); Program for American Language Studies (PALS), New York, NY; Savoir Faire Language Institute, Redondo Beach, CA; South Seattle Community College, Seattle, WA; Tennessee Technological University, Office of International Student Affairs, Cookeville, TN; University of California, San Diego, CA'; University of California, Santa Cruz (ELT), Santa Cruz, CA; University of Pennsylvania English Language Programs, Philadelphia, PA; University of Pittsburgh - English Language Institute, Pittsburgh, PA; USC Language Academy, Los Angeles, CA.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country
Telephone

Email


ACQUISITIONS
ELT Acquisitions

AGENTS
EduQuality.net

ASSOCIATIONS
/GROUPS
Asociación Gallega
      de Escuelas de
      Español - (Spain)
Brighton & Hove
      Group (UK)
Capls - Canadian
      Association of
      Private Language
      Schools
CLC - Canada
      Language Council
Education New
      Zealand Trust
Eltasa (South Africa)
English Australia
Feltom (Malta)
Ialc (International)
MEI~Relsa (Ireland)
OLE - Español en
      Andalucía (Spain)
Quality English
      (International)

EXAMINATION BOARDS
Trinity College
      London

INSURANCE
AVI International

TOURIST BOARDS
Malta Tourism
      Authority

WORK PLACEMENT COMPANIES
LAF
Work Experience UK

WORKSHOPS/EXPOS
English Australia
      Workshop
CEC Network
IHWO Workshop

AUSTRALIA
English Australia
IH Sydney
University of
      Western Australia

CANADA
Académie des
      Langues de Trois-
      Pistoles
Access International
Algonquin College
      Ottawa
Archer Education
      Group
Bodwell College
Capls - Canadian
      Association of
      Private Language
      Schools
CLC - Canada
      Language Council
Carleton University
      Centre for Applied
      Language Studies
College of New
      Caledonia
Conestoga College
CSLI
East Coast School
      of Languages
ELS Language
      Centers
English Language
      Training College
Global Village
      (Australia, Canada,
      USA)
Humber College
IH Vancouver
ILAC - International
      Language Academy
      of Canada
inlingua Vancouver
International
      Language Schools
      of Canada
Intrax English
      Institute
KTC Language
      Centre
Language Studies
      Canada
Lethbridge
      Community College
Malaspina University
      College
Modus Language
      Institute
Mount Royal College
National School of
      Languages
Pacific Language
      Institute
Pacific-Global
      Language Centre
Richmond School
      District # 38
Saint Mary's
      University
Selkirk College
Stewart College of
      Languages
University Canada
      West
University of Calgary
University of Guelph
Vancouver
      Community College
      International
      Education
Vancouver English
      Centre
Vancouver YMCA
      International
      College
Vanwest College
Worldwide
      Language Institute
YMCA Greater
      Montreal
      International
      Language School

CHINA
Mandarin House

ECUADOR
Quito S.I. Spanish
      Institute

ENGLAND
Anglolang Academy
      of English

Aspect (Australia,
      Canada, England,
      France, Germany,
      Ireland, Malta, New
      Zealand, Scotland,
      South Africa, Spain,
      USA)
Beet Language
      Centre
Bell International
      (Malta, UK)
Berlitz Language
      Centres: Oxford,
      Edinburgh, Bristol,
      Birmingham
Bristol Language
      Centre
Cambridge Academy
      of English
Camp Beaumont
Churchill House
Cicero Languages
      International
College for
      International
      Education
Eastbourne School
      of English
EC Brighton
Eckersley School of
      English
English Centre at
      Hampstead Garden
      Suburb Institute
English Language
      Centre Brighton &
      Hove
English Studio
Excel English
      Language School
Frances King School
      of English
Home Language
      International
      (Argentina,
      Australia, Austria,
      Brazil, Canada,
      Chile, China,
      Czech Republic,
      Denmark, Egypt,
      Finland, France,
      Germany, Holland,
      Hungary, Ireland,
      Italy, Japan, Malta,
      NZ, Norway, Poland,
      Portugal, Russia,
      Spain, Sweden,
      Switzerland, UK,
      USA, Venezuela)
IH Newcastle
International House
      World Organisation
      (Argentina,
      Australia, Canada,
      China, Cuba, Czech
      Republic, Egypt,
      England, France,
      Germany, Hungary,
      Ireland, Italy, Latvia,
      Lithuania, Malaysia,
      Malta, Mexico, New
      Zealand, Poland,
      Portugal, Russia,
      Saudi Arabia,
      South Africa, Spain,
      Switzerland, Turkey,
      UK, Uruguay, USA)
InTuition Languages
      (Australia, France,
      Germany, Ireland,
      Italy, South America,
      Spain, UK, USA)
LAF
Lake School of
      English
LAL Language and
      Leisure (England,
      Malta, South Africa,
      USA)
Languages Out
      There (England,
      Germany, Ireland,
      Italy, Spain)
Liverpool School of
      English
London School of
      English
Malvern House
Mountlands
      Language School
Oxford Intensive
      School of English
      (Australia, England,
      France, Germany,
      Spain, USA)
Quality English
Queen Ethelburga's
      College
Shane Global
      Language Centres
      (England, New
      Zealand,
      South Africa)
St Giles College,
      Brighton
St Giles Colleges
      (UK, USA)
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa,
      Spain, USA)
Taunton
      International
      Study Centre
University of Sussex
Wayfarer School of
      English (Oxford)
West London
      Business College
Wimbledon School
      of English
Work Experience UK

FRANCE
Accord
BLS - Bordeaux
      Language Studies
EICAR- Paris
      International Film
      School
Institut Linguistique
      Adenet
IH Nice

GERMANY
Carl Duisberg
      Centren
      (England, Germany)
inlingua Berlin
IH Berlin - Prolog
Lichtenberg Kolleg
      E.V.

IRELAND
American College
      Dublin
ATC Language &
      Travel
Cork Language
      Centre International
DCU Language
      Services
Dublin School of
      English
Emerald Cultural
      Institute
English Language
      Institute
High Schools
      International
      (England, Australia,
      Canada, Ireland,
      USA)
Linguaviva Centre
MEI~Relsa
Swan Training
      Institute


ITALY
IH - Palermo
IH Team Lingue -
      Lecco-Merate

MALTA
EC - English
      Language Centres
      (England, Malta)
English Language
      Academy
Feltom
IH- Malta-Gozo
Linguatime
Malta Tourism
      Authority
NSTS (Head Office)

NEW ZEALAND
Auckland English
      Academy
Education New
      Zealand Trust
Languages
      International
Rotorua English
      Language Academy

POLAND
York School

PORTUGAL
IH Lisbon

RUSSIA
Liden & Denz
      Language Centre

SCOTLAND
EAC Language
      Centres and Activity
      Camps (England,
      Ireland, Scotland,
      Wales)
KBS - Kelvin
      Business School
Live Language

SOUTH AFRICA
Cape Studies -
      Pacific Gateway
      Study Group
Eltasa
Eurocentres Cape
      Town
Good Hope Studies
inlingua Language
      Training Centre
      Cape Town
Interlink School of
      Languages
LAL Cape Town
LAL Durban
Shane Global
      Language Centres -
      Cape Town

SPAIN
Asociación Gallega
      de Escuelas de
      Español - AGAES
Colegio de Español
      La Janda
      - IH La Janda
¿? don Quijote
Enforex Spanish in
      the Spanish World
Escuela de Español
      la Brisa S.L.
Escuela de Idiomas
      Nerja
Escuela
      Internacional
Hispalengua
Instituto
      Mediterráneo Sol s.l.
IH Córdoba
IH San Sebastian -
      Lacunza
IH Sevilla - CLIC
Kingsbrook -
      Spanish for
      Foreigners
Malaca Instituto -
      Club Hispánico SL
OLE - Español en
      Andalucía
Pamplona Learning
      Spanish Institute

SWITZERLAND
Academia Sprach-
      und Lernzentrum.
EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)
Eurocentres
      International
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New
      Zealand, Russia,
      Spain, Switzerland,
      USA)

URUGUAY
IH Montevideo

USA
Academia Language
      School
American Language
      Communication
      Center
Boston School of
      Modern
      Languages
ELS Language
      Centers
Hun School of
      Princeton
IH Portland
Kaplan Educational
      Centers (Canada,
      England, USA)
Oak International
      (Ireland,
      Switzerland, USA)
University of
      California Riverside
University of
      California San Diego
University of
      California Santa
      Barbara
University of
      California Santa
      Cruz
Zoni Language
      Centers

WALES
CELTiC (Schools)
      Ltd