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July 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
Request information from our advertisers

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Status Survey

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Status:

New Zealand 2006

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the New Zealand survey: 13

Total number of students at the organisations in 2006: 8,220

Total number of student weeks in 2006, estimated: 77,268

Overall average length of stay in weeks: 9.4

Average cost of a one-month course, exclud- ing accommodation: NZ$1,366 (US$1,025)

Average cost of residential accommodation per week: NZ$149 (US$112)

Average cost of host family accommodation per week: NZ$197 (US$148)

Average commission paid on a language course: 20.7 per cent (from 20 to 25)

No institutions paid commission on accommodation

*For currency conversion rate, see page 7.


Means of recruiting students in New Zealand, 2006
Intensity of study (hours studied per week)
Agents 74%
Local bookings 14%
Internet 3%
Other means 9%
From 19 to 25.
Overall average = 21.7

Total marketing spend by sector in %
Marketing budget by region (overall %)
Agency costs 45%
Travel costs 29%
Publicity costs 26%
Asia 52%
W Europe 13%
Latin America 12%
Australasia 10%
C&E Europe 9%
Middle East 3%
Africa 1%

Top student nationalities in New Zealand by student weeks, 2006
Korean 24%
Swiss 8.3%
Chinese 7.3%
Taiwanese 5.6%
Saudi Arabian 5.1%
Brazilian 3.2%
Thai 2.9%
Japanese 2.8%
New Zealand 2.7%
German 2.5%

Student numbers by age range
8-11, 0.5%
12-15, 6%
16-18, 16%
19-24, 40%
25-30, 23%
31-50, 11%
51+, 3.5%

Observations
Despite almost the same amount of schools participating this year as last year – 13 compared with 12 – student numbers almost doubled in quantity. However, average length of stay dipped slightly from 10.3 to 9.4 weeks.

Agencies continue to be a valued resource in the NZ marketplace, accounting for 74 per cent of all student bookings, up four per centage points on last year. Meanwhile, Internet bookings

dropped a little from eight per cent to three per cent and local bookings increased by four per cent to 10 per cent.

There was a slight reshuffle among the top nationalities in 2006, with Japanese, the top nationality in 2005, dropping to eighth place. Koreans secured the top spot, experiencing a 3.2 percentage point increase in student numbers, and Brazilian students featured for the first time.


Thank you to the following institutions for taking part in our Status survey:

AIS St Helens, Auckland; Aspect NZ, Auckland and Christchurch; Buckswood St Nova Institute, Auckland; Cathedral Academy, Napier; Coromandel Outdoor Language Centre, Whitianga; English Voyage Academy, Whitianga and Thames; Garden City English School, Christchurch; Geos Christchurch, Christchurch; Language Schools New Zealand, Queenstown and Christchurch; Mount Maunganui Language Centre, Mount Maunganui; Rotorua English Language Academy, Rotorua; Seafield School of English, Christchurch.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


AGENTS
Aseproce
Boa Lingua
CI - Central de Intercâmbio
Discover Canada
ESL - Séjours Linguistiques
NRCSA (USA)
TEducamos
TK Tours

ASSOCIATIONS / GROUPS
Capls Canada
CLC
English Australia
Feltom
Ialc
MEI-Relsa
Quality English

INSURANCE
CareMed International Travel Insurance
Student Guard Insurance

TOURIST BOARDS
Malta Tourism Authority

WORKSHOPS / EXPOS
Alphe Conferences
CEC Network

AUSTRALIA
English Australia
English Language Company

CANADA
Academie Linguistique International
Algonquin College Ottawa
Bodwell College
Cowichan Valley School District #79
East Coast School of
      Languages (ECSL)
English Bay College
English Language Training College ELTC
Eurocentres Canada
Global Village
(Australia, Canada, USA)
Ilac - International Language Academy of Canada
International Language
      Schools of Canada (ILSC)
Intrax English Institute
Language Studies Canada
Lethbridge Community College
London Language Institute
Malaspina University College
National School of Languages
Pacific Language Institute
Richmond School District #38
Saint Mary's University
Saskatoon Catholic Schools
Stewart College of Languages
Study English in Canada
University Canada West
University of Toronto
Vancouver Community College
       International Education
Vancouver English Centre
Vanwest College
York University English
       Language Institute

ENGLAND
American Intercontinental
       University, London
Aspect
      (Australia, Canada, Ireland, Malta,
      New Zealand, UK, USA)
Bell International
InTuition Languages
       (Australia, France, Germany,
       Ireland, Italy, South America,
       Spain, UK, USA)
Islington Centre for English
LAL Language and Leisure
      (England, Malta, South Africa, USA)
Liverpool International
      Language Academy
Malvern House College London
Millfield School
Quality English
Queen Ethelburga's College
Sels College London
Southwark College
St Giles Colleges
      (Canada, UK, USA)
Study Group
      (Australia, Canada, England,
      France, Germany, Ireland, Italy,
      New Zealand, South Africa,
      Spain, USA)
Twin Group
University of Westminster
West London Business College

FRANCE
France Langue
French in Normandy
Home Language International
      (Argentina, Australia, Austria, Brazil,
      Canada, Chile, China, Czech Republic,
      Denmark, Egypt, Finland, France,
      Germany, Holland, Hungary, Ireland,
      Italy, Japan, Malta, NZ, Norway,
      Poland, Portugal, Russia, Spain,
      Sweden, Switzerland, UK, USA,
      Venezuela)
Institut Linguistique Adenet
SILC - Séjours Linguistiques
     (England, France, Spain)

GERMANY
Carl Duisberg Centren
      (England, Germany)
F+U Academy
      (Austria, Germany, Russia)
Humboldt Institut
inlingua Berlin
International House Berlin - Prolog
Lichtenberg Kolleg E.V

IRELAND
Atlantic Language Galway
Centre of English Studies
MEI -RELSA

MALTA
EC English Language Centre
      (England, Malta, South Africa)
Feltom
inlingua Malta
Linguatime

NEW ZEALAND
Christchurch College of
      English Language
Languages International
Riccarton High School
Seafield School of English
University of Canterbury

SCOTLAND
EAC Language Centres
      and Activity Camps
      (England, Ireland, Scotland, Wales)

SOUTH AFRICA
Cape Studies
Good Hope Studies

SPAIN
Babylon Idiomas
      (Argentina, Costa Rica, Spain)
Enforex
      (Argentina, Bolivia, Chile, Costa Rica,
      Cuba, Ecuador, Dominican Republic,
      Guatemala, Mexico, Peru, Spain)
International House Sevilla - CLIC
Malaca Instituto - Club Hispánico SL

SWITZERLAND
EF Language Colleges Ltd
      (Australia, Canada, China, Ecuador,
      England, France, Germany, Ireland,
      Italy, Malta, New Zealand, Russia,
      Scotland, Spain, USA)
Eurocentres
      (Australia, Canada, England, France,
      Germany, Ireland, Italy, Japan, Malta,
      New Zealand, Russia, South Africa,
      Spain, Switzerland, USA)

USA
ALCC - American Language
      Communication Center
Kaplan Educational Centers
      (Canada, UK, USA)
Zoni Language Centers
      (Canada, USA)


WORKWISE

CANADA
Global Lifestyles
IH Vancouver

ENGLAND
IH Newcastle
Tellus Group
Twin Group

GERMANY
Hermann-Hesse-Kolleg
Malta Tourism Authority