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Status:
New Zealand 2006
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
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Number of participating organisations in the New Zealand survey: 13
Total number of students at the organisations in 2006: 8,220
Total number of student weeks in 2006, estimated: 77,268
Overall average length of stay in weeks: 9.4
Average cost of a one-month course, exclud- ing accommodation: NZ$1,366 (US$1,025)
Average cost of residential accommodation per week: NZ$149 (US$112)
Average cost of host family accommodation per week: NZ$197 (US$148)
Average commission paid on a language course: 20.7 per cent (from 20 to 25)
No institutions paid commission on accommodation
*For currency conversion rate, see page 7.
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Means of recruiting students in New Zealand, 2006
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Intensity of study (hours studied per week) |
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Agents 74%
Local bookings 14%
Internet 3%
Other means 9%
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From 19 to 25.
Overall average = 21.7 |
Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 45%
Travel costs 29%
Publicity costs 26%
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Asia 52%
W Europe 13%
Latin America 12%
Australasia 10%
C&E Europe 9%
Middle East 3%
Africa 1%
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| Top student nationalities in New Zealand by student weeks, 2006 |
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Korean 24%
Swiss 8.3%
Chinese 7.3%
Taiwanese 5.6%
Saudi Arabian 5.1%
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Brazilian 3.2%
Thai 2.9%
Japanese 2.8%
New Zealand 2.7%
German 2.5%
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| Student numbers by age range |
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8-11, 0.5%
12-15, 6%
16-18, 16%
19-24, 40%
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25-30, 23%
31-50, 11%
51+, 3.5% |
| Observations |
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Despite almost the same amount of schools participating this year as last year – 13 compared with 12 – student numbers almost doubled in quantity. However, average length of stay dipped slightly from 10.3 to 9.4 weeks.
Agencies continue to be a valued resource in the NZ marketplace, accounting for 74 per cent of all student bookings, up four per centage points on last year. Meanwhile, Internet bookings |
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dropped a little from eight per cent to three per cent and local bookings increased by four per cent to 10 per cent.
There was a slight reshuffle among the top nationalities in 2006, with Japanese, the top nationality in 2005, dropping to eighth place. Koreans secured the top spot, experiencing a 3.2 percentage point increase in student numbers, and Brazilian students featured for the first time.
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Thank you to the following institutions for taking part in our Status survey:
AIS St Helens, Auckland; Aspect NZ, Auckland and Christchurch; Buckswood St Nova Institute, Auckland; Cathedral Academy, Napier; Coromandel Outdoor Language Centre, Whitianga; English Voyage Academy, Whitianga and Thames; Garden City English School, Christchurch; Geos Christchurch, Christchurch; Language Schools New Zealand, Queenstown and Christchurch; Mount Maunganui Language Centre, Mount Maunganui; Rotorua English Language Academy, Rotorua; Seafield School of English, Christchurch.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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