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August 2008 issue

Contents
News
Agency News
Agency Survey
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Market Report
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Special Report
Course Guide
Spotlight
Destination
CityFocus
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Toronto’s vibe

Toronto is a city that is constantly growing and for the four million tourists that flock there every year, it is full of surprises. Not only will their thirst for culture be quenched but all are bound to pick up on its dynamic vibe. Nicola Hancox takes a look.

Toronto is hailed as one of the world’s most multicultural cities,” explains Lianne Hodgson, Director of Sales & Marketing at Toronto Languages Plus. The largest city in Canada, this ethnically diverse metropolis (49 per cent of Toronto residents are believed to have been born outside Canada) manages to make visiting students feel right at home. James Rice, Managing Director of Connect School of Languages, underlines that Torontonians are friendly people only too happy to interact with international students. “Our first instinct is to treat them exactly the way we treat every other Canadian. They aren’t treated like tourists so it’s excellent for their English and wonderful for them to understand the different cultures,” he relates.

Called the city of neighbourhoods, Toronto is full of little cultural pockets where distinct communities can be found around every corner. “It seems that every major country is represented in Toronto,” says Rice, “and we all get along! It’s quite remarkable.” Chinatown, Little Poland, Portugal Village and Greektown – reputed to have the second largest Greek community outside Greece – are just some of the microcosms students might stumble across while out and about. Hodgson notes that such exposure can only be a good thing and says they actively encourage students to get out and explore the city. “We encourage our students to enjoy some of the ethnic neighbourhoods such as hitting various little cafés, salsa clubs, and galeterias in Little Italy,” she notes.

Such diversity makes dining out a particularly interesting experience and David Oancia, Marketing Coordinator at Hansa Language Centre, relates that students can sample cuisine from all over the world. “Students are forever on the never-ending search to find the best cheap restaurant. This in turn leads to debates about the merits, pleasures, displeasures, unbearable spiciness of Afghani, Korean, Vietnamese, Persian or Jamaican cuisine!” he exclaims.

Meanwhile, for those who prefer to try before they buy, Hodgson suggests students visit Toronto’s largest marketplace, St. Lawrence Market (1). Here, more than 50 speciality vendors await hungry tourists with an array of meat, fresh fish, cheese and other produce. And once shoppers have emptied their wallets they can sample a speciality coffee at the gourmet coffee and tea boutique.

Toronto has experienced an architectural boom of late and there are plenty of buildings guaranteed to stun visitors. The Royal Ontario Museum (2) is one such example and has recently undergone a transformation with the opening of the new Michael Lee-Chin Crystal wing, which is an exciting mix of sharp-edged steel, glass and original brown stone. One of Toronto’s most notorious super-structures is the CN Tower (3). “Every student who comes to Toronto visits the CN Tower,” notes Hodgson, and standing at 553.33 metres it certainly dominates the skyline. Holding the record as the world’s tallest free-standing structure for 31 years, it was finally surpassed in height by the still-under-construction Burj Dubai in September last year.

With so many ethnic groups, street festivals are a regular occurrence and Oancia states that there are “over 150 street festivals in or around the Greater Toronto area”. Caribana, one of the largest street carnivals in the world, is said to be unmissable and students really can lose themselves among the steel drums, calypso music and colourful costumes. For something a little more low-key, however, Hodgson relates that the historic neighbourhood of Cabbagetown holds an annual festival every September. “It is a festival dedicated to celebrating local artisans, live music, and local treats from the neighbourhood eateries,” she notes. “There is a big street party with food stalls and live acts for two days.”

The Toronto International Film Festival is reputed to be the second most important film festival after Cannes and anyone lucky enough to be in town in September will be treated to more than 300 films at over 23 different downtown venues. Annual attendance often exceeds 300,000 and the festival itself has become as star-studded as its French equivalent. “Last September one of our Mexican students was so excited to see Brad Pitt and Angelina Jolie just a few blocks from the school,” exclaims Douglas McKibbin, Director of Marketing at Archer Education Group. The event also provides students with plenty of volunteering opportunities and many schools reflect that this is a popular way of getting involved in the local community.

According to Almira Mun, Marketing & Communications Manager at the University of Toronto, students can easily escape city life and enjoy the great outdoors all year round. “Toronto experiences the four seasons in a way that allows people to do all sorts of things depending on the season. For example, Dragon Boat racing in the summer, camping in the fall, in-line skating in the spring or skiing in winter,” she relates.

Algonquin Provincial Park, located between Georgian Bay and the Ottawa River in central Ontario, attracts more than 800,000 visitors each year and with more than 1,200 designated campsites in and around the area students will be able to join the crowd and camp under canvass for a couple of nights. There are also more than 2,000 kilometres of canoe routes awaiting keen adventurers, as Oancia explains. “Another popular and unusual activity we have is a canoe camping trip through Algonquin Park. As you can well imagine, it is the ultimate Canadian experience,” he says. Oancia adds that their school frequents the park so often park rangers have even named a lake after their group leader.

A trip to Toronto wouldn’t be complete without experiencing Niagara Falls, located 120km southeast of Toronto. It is estimated that more than 168,000 cubic metres of water roars over the edge every minute in high flow. Hodgson underlines that the falls are “extremely beautiful in the winter” and group excursions to the site are a popular extra-curricular activity for many.

Toronto is the only Canadian city to represent six major league sports, including ice hockey, football, basketball, baseball, soccer and lacrosse and, consequently, watching a sports game is a popular activity among foreign students. Oancia relates, “The school buys bulk tickets for Toronto Raptors NBA basketball, Toronto Argonauts American Football, and professional hockey games.”
Exploding with so many things to see and do, Toronto’s students will be truly captivated by its people, culture and originality.

Agent viewpoint

“Toronto is an exciting and cosmopolitan city, but still keeps the safe and friendly atmosphere and has welcoming people. Being one of the major cities in North America, many Brazilians do see it as a reference and a place to go! They like the excitement, safety, nightlife, places to visit during the day, sports and events and possibilities of visiting other destinations not so far from Toronto – such as Niagara Falls, Montreal, Ottawa, Quebec and even New York! The city is well served with transportation and students can meet people from all over. Some Brazilians see Vancouver as a bit of a distant place, with a bit less nightlife and shopping opportunities.”
Antonio Bacelar Jr, Via Mundo Intercâmbio e Turismo, Brazil

“People who choose Toronto are looking for a large city which is safe and offers a lot of cultural and leisure-time attractions. Quite a few of them are hockey fans and they want to see the Toronto Maple Leaf team play. Some of them are also happy to have a destination that is one non-stop flight away from Switzerland. They enjoy the multitude of things that they can do in Toronto. There just are no limits! Toronto is bigger than other Canadian cities and it is also more multicultural.” 
Mary McKay Vilén, Canada Live, Switzerland

“Clients choose Toronto as a study destination because it is close to Mexico and has many tourist attractions. It also offers a good quality of living. I think students like the fact that Toronto is close to other important cities. They enjoy travelling around and they like the different clubs and pubs that they have there. In comparison to other destinations I would say it is very similar to New York in the USA.”
Olga Garza, Canada Incredible, Mexico

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACQUISITIONS
Hartmann Gallus
       Metzger Lauser  

AGENTS/CONSULTANTS
Answer English  
Boa Lingua  
ESL Language
      Studies Abroad  
Globo Study
      Sprachreisen  
Students
      International

ASSOCIATIONS/GROUPS
English Australia  
Fedele Spain  
Feltom Malta  
Ialc  
International House
      World Organisation  
MEI-Relsa Ireland  
Quality English Ltd.  

INSURANCE
Student Guard
      Insurance  

SERVICES
InTouch  
Your World on
      Monday  

TOURIST BOARDS
Malta Tourism
      Authority  

WORK EXPERIENCE
English Bay College  
International House
      Sevilla - Clic  
Kaplan Aspect
      Opus Programme
Professionals UK  
Twin Group  

WORKSHOPS/EXPOS
Alphe Conferences  
Fedele Spain  
MEI-Relsa Ireland  
WYSTC  

AUSTRALIA
English Language
      Company  
Langports English
      Language College  
NAVITAS
      (Australia, Canada,
      UK)

CANADA
Centre Linguista
      Canada  
English Bay
      College
Greater Saskatoon
      Catholic Schools  
Hansa Language
      Centre  
IH Toronto  
IH Vancouver  
ILAC - International
      Language Academy
      of Canada  
ITTTI Vancouver  
Language Studies
      International  
Tamwood
      International
      College
University of
      Toronto  

CHINA
Mandarin House  

EGYPT
ILI International
      House - IH Cairo  

ENGLAND
Cambridge
      Education Group  
Eastbourne School
      of English  
Frances King
      School of English  
Hampstead School
      of English  
International House
      World Organisation  
      (Canada, France,
      Germany, Spain,
      Uruguay)
InTuition
      Languages
      (Australia, France,
      Germany, Ireland,
      Italy, South
      America,Spain,
      UK, USA)
IP International
      Projects GmbH  
      (England, France,
      Germany, Spain)
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language
      Centres
      (England, South
      Africa,USA)
Language in London
Malvern House
      College London  
Millfield School  
Queen Ethelburga's
      College  
St Clare's Oxford  
St Giles Colleges  
      (Canada, UK,
      USA)
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Twin Group  
United International
      College  

FRANCE
French in Normandy
IH Nice  
Institut Linguistique
      Adenet  

GERMANY
BWS Germanlingua
Carl Duisberg
       Medien GmbH  
      (England, Germany)
F+U Academy  
      (Austria, Germany,
      Russia)
International House
      Berlin - Prolog  

IRELAND
Centre of English
      Studies  

ITALY
Babilonia  
Dilit - International
      House  

JAPAN
Kai Japanese
      Language School  

MALTA
EC English
      Language Centre  
Linguatime  
Melita Language
      School 

NEW ZEALAND
Languages
      International
Unique New
       Zealand Education  

PORTUGAL
Cial - Centro de
      Linguas  

SOUTH AFRICA
Cape Studies  
Good Hope Studies  

SPAIN
Babylon Idiomas  
      (Austria, Germany,
      Russia)
ESADE Executive
      Language Centre  
Escuela de Idiomas
      Nerja  
International House
      San Sebastian  
International House
      Sevilla - Clic  
Malaca Instituto -
      Club Hispanico SL  
Pamplona Learning
      Spanish Institute  

SWITZERLAND
EF Language
      Colleges Ltd 
      (Australia, Canada,
      China, Ecuador,
      France,Germany,
      Ireland, Italy, Malta,
      New Zealand,
      Russia, Spain,
      UK, USA)
ESL Ecole Suisses
      de Langues  

USA
ALCC - American
      Language &
      Communication
      Center 

ELS  
      (Canada, China,
      Egypt, Indonesia,
      Japan, Korea, Kuwait,
      Malaysia, Oman,
      Panama, Qatar,
      Saudi Arabia, UAE,
      USA)
Global Immersions
      Inc
TLA - The Language  
      Academy  
University of
      California Riverside  
Zoni Language
      Centers  
      (Canada, USA)

URUGUAY
IH Montevideo  

VENEZUELA
Jakera Adventure
      Venezuela  

WALES
University of
      Wales Aberystwyth