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August 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Preview
Special Report
Course Guide
Spotlight
Destination
CityFocus
Status

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Spain Feedback

Central and Eastern European students were far more numerous in this year’s Feedback survey on Spain. Meanwhile, agent usage remains low and average length of stay dipped a little.

Spain feedback at a glance

Total number of students: (female 52, male 36, unknown 1) 89
Average age in years:
33
Average length of programme in weeks: 8.8
Average number of students in class: 5
Average number of hours of language tuition per week: 19.2
% of students who found out about their course through an agent: 17
% of students who booked through an agent or adviser: 29
% of students who had been on another language programme:
46
% of students who would recommend their school:
97


Respondents by world region of origin Top nationalities
1. W Europe 65%
2. Asia 11%
3. North America 8%
4. C & E Europe 7%
5. Latin America 3%
6. Australasia 2
7. Middle East 1%
No reply 3%
1. British 13%
2. German 11%
3. Dutch 10%
3. French 10%
5. Swiss 7%
6. Japanese 6%
6. Korean 6%
6. Swedish 6%
9. Canadian 4%
10. American 3%
10. Brazilian 3%

In my class there are... How easy is it to practise English with native speakers?
1. The right number of students (80%)
2. Too many students (9%)
2. Too many students from one other country (4%)
3. Too many students who speak my language (3%)
No reply 4%
1. Quite easy (49%)
2. Quite hard (29%)
3. Very hard (13%)
4. Very easy (7%)
No reply (2%)

How did you find your programme? Did you book your course through an agent or an educational adviser?
1.I found it on the internet (41%)
2. Recommended by a friend/relative (31%)
3. Recommended by an agent (17%)
4. I saw it advertised (9%)
No reply 2%
Yes (29%)
No (66%)
Unknown (5%)

Student reasons for school selection included:
“Friendly people in the office. Mix of classes, dance and language”
“For its facilities and on-site residence”
“Thanks to its location on the Costa del Sur, it gives good opportunities to combine learning and holidaying”
“They offered weekend courses and there were good flights available”
“A new, modern school with a good price”

Before looking for your course, did you know where you wanted to study?
Country
Yes (82%)
No (12%)
Unknown (6%)
City/town
Yes (64%)
No (33%)
Unknown (3%)
School
Yes (38%)
No (54%)
Unknown (8%)

Student nationality
Although Western Europeans continue to dominate Spain’s incoming student market, as a whole, this world region is showing signs of decline. Just 65 per cent of survey respondents hailed from this region in 2008 – down eight percentage points on last year’s result (see LTM, August 2007, pages 16-17) and 15 percentage points on 2006’s findings (see LTM, May 2006, pages 16-17). Instead, Spanish schools attracted more Central and Eastern European students this year with countries such as Poland, Bulgaria and Russia accounting for a seven per cent share of the nationality mix, six percentage points more than last year. Interestingly, Portuguese-speaking South American students also made their presence felt, representing three per cent of all student enrolments. Overall, 23 different nationalities were represented this year.

Student motivation
More respondents this year indicated that they were learning a language for future or current employment purposes – up nine percentage points to 48 per cent – and a further 30 per cent of students were learning a language for recreational purposes – compared with 25 per cent in 2007. The least common reason for students to learn Spanish was for study purposes, down 14.5 percentage points to just 21.5 per cent this year. Spanish schools attracted an older clientele this year (43 per cent were aged between 25 and 51 years) and consequently the average age of students was higher than last year, 33 years compared with 25 years. The older average age was also reflected in the occupations of survey respondents. Twenty-five per cent indicated that they were business professionals, 10 per cent said that they were teachers and 14 per cent were retired.

Student enrolment
The average length of stay for respondents was estimated to be 8.8 weeks in 2008, compared with 13.1 weeks in 2007. Shorter programmes were certainly the preferred choice this year with one respondent noting a “weekend” three-day intensive course was a particular plus point. The percentage of students who booked through an agent was low again this year at just 29 per cent (30 per cent last year). The higher age range of clients may be one explanation for this. And 46 per cent of respondents said that they had been on a study abroad trip before; 32 per cent of whom had already studied in Spain or another Spanish speaking country.

Standard of the schools
This year, class sizes ranged from one to 11 students per class, averaging out at just five. Consequently, many respondents were content with both class size and nationality mix (80 per cent) – up from 65 per cent in 2007. Many respondents were also satisfied with the standard of academic programming with 88 per cent saying they thought the programme to be either excellent or good. Overall, student satisfaction rates remain extremely high with 97 per cent saying they’d happily recommend their school to others compared with 94 per cent previously.

Living in Spain
The cost of living in Spain was seen to be lower than in their home countries by 34 per cent of respondents, up from 30 per cent last year. When we asked students what aspects they enjoyed most about their study abroad experience, language, people and culture all scored highly. Meanwhile, sport, shopping and the nightlife were not so popular with students.



Thank you to the following schools for participating in our survey: Andalusi Instituto de Español, Malaga; Camino Barcelona, Barcelona; Carmen de las Cuevas, Granada; Castelar College, Murcia; Centro de Enseñanza de Español La Herradura, Granada; Ceran Lingua International, Madrid; Enforex, Madrid; Escuela Montalban – Tandem, Granada; IH San Sebastian – Lacunza, San Sebastian; Instituto Internacional de Idiomas, Ibiza; International House Barcelona, Barcelona; Malaca Instituto, Malaga; Malaga ¡Sí!, Malaga; Spanish Institute – Audio Gil, Castellón; The Spanish Course, Madrid; UCO Idiomas Universidad de Cordóba, Cordóba.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACQUISITIONS
Hartmann Gallus
       Metzger Lauser  

AGENTS/CONSULTANTS
Answer English  
Boa Lingua  
ESL Language
      Studies Abroad  
Globo Study
      Sprachreisen  
Students
      International

ASSOCIATIONS/GROUPS
English Australia  
Fedele Spain  
Feltom Malta  
Ialc  
International House
      World Organisation  
MEI-Relsa Ireland  
Quality English Ltd.  

INSURANCE
Student Guard
      Insurance  

SERVICES
InTouch  
Your World on
      Monday  

TOURIST BOARDS
Malta Tourism
      Authority  

WORK EXPERIENCE
English Bay College  
International House
      Sevilla - Clic  
Kaplan Aspect
      Opus Programme
Professionals UK  
Twin Group  

WORKSHOPS/EXPOS
Alphe Conferences  
Fedele Spain  
MEI-Relsa Ireland  
WYSTC  

AUSTRALIA
English Language
      Company  
Langports English
      Language College  
NAVITAS
      (Australia, Canada,
      UK)

CANADA
Centre Linguista
      Canada  
English Bay
      College
Greater Saskatoon
      Catholic Schools  
Hansa Language
      Centre  
IH Toronto  
IH Vancouver  
ILAC - International
      Language Academy
      of Canada  
ITTTI Vancouver  
Language Studies
      International  
Tamwood
      International
      College
University of
      Toronto  

CHINA
Mandarin House  

EGYPT
ILI International
      House - IH Cairo  

ENGLAND
Cambridge
      Education Group  
Eastbourne School
      of English  
Frances King
      School of English  
Hampstead School
      of English  
International House
      World Organisation  
      (Canada, France,
      Germany, Spain,
      Uruguay)
InTuition
      Languages
      (Australia, France,
      Germany, Ireland,
      Italy, South
      America,Spain,
      UK, USA)
IP International
      Projects GmbH  
      (England, France,
      Germany, Spain)
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language
      Centres
      (England, South
      Africa,USA)
Language in London
Malvern House
      College London  
Millfield School  
Queen Ethelburga's
      College  
St Clare's Oxford  
St Giles Colleges  
      (Canada, UK,
      USA)
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Twin Group  
United International
      College  

FRANCE
French in Normandy
IH Nice  
Institut Linguistique
      Adenet  

GERMANY
BWS Germanlingua
Carl Duisberg
       Medien GmbH  
      (England, Germany)
F+U Academy  
      (Austria, Germany,
      Russia)
International House
      Berlin - Prolog  

IRELAND
Centre of English
      Studies  

ITALY
Babilonia  
Dilit - International
      House  

JAPAN
Kai Japanese
      Language School  

MALTA
EC English
      Language Centre  
Linguatime  
Melita Language
      School 

NEW ZEALAND
Languages
      International
Unique New
       Zealand Education  

PORTUGAL
Cial - Centro de
      Linguas  

SOUTH AFRICA
Cape Studies  
Good Hope Studies  

SPAIN
Babylon Idiomas  
      (Austria, Germany,
      Russia)
ESADE Executive
      Language Centre  
Escuela de Idiomas
      Nerja  
International House
      San Sebastian  
International House
      Sevilla - Clic  
Malaca Instituto -
      Club Hispanico SL  
Pamplona Learning
      Spanish Institute  

SWITZERLAND
EF Language
      Colleges Ltd 
      (Australia, Canada,
      China, Ecuador,
      France,Germany,
      Ireland, Italy, Malta,
      New Zealand,
      Russia, Spain,
      UK, USA)
ESL Ecole Suisses
      de Langues  

USA
ALCC - American
      Language &
      Communication
      Center 

ELS  
      (Canada, China,
      Egypt, Indonesia,
      Japan, Korea, Kuwait,
      Malaysia, Oman,
      Panama, Qatar,
      Saudi Arabia, UAE,
      USA)
Global Immersions
      Inc
TLA - The Language  
      Academy  
University of
      California Riverside  
Zoni Language
      Centers  
      (Canada, USA)

URUGUAY
IH Montevideo  

VENEZUELA
Jakera Adventure
      Venezuela  

WALES
University of
      Wales Aberystwyth