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August 2008 issue

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Malta forges ahead

The Maltese English language teaching industry has experienced massive growth over the past year, mainly due to an increase in students from Spain. Access to visa centres has also expanded for students. Bethan Norris reports.

Maltese language schools reported a good year in 2007, with official statistics showing that international language students increased by an impressive 28 per cent on 2006. The increase can partly be explained by the large influx of Spanish students in Malta last summer after the Spanish government started offering grants for English study overseas (see LTM, February, 2008, page 6).

The statistics reveal that Spanish students increased from five per cent of the student body in 2006 to 14 per cent in 2007 and the observations of individual schools support this growth. Louiseanne Mercieca from English Language Academy in Sliema says that Spanish student numbers increased from four per cent to 17 per cent at their school, while Isabella Conti from LAL Malta, also in Sliema, says, “The number of students [at our school] increased by 20 per cent over the previous year and undoubtedly this was mainly due to the high influx of Spanish students we had last summer.”

Aside from growth in the Spanish market, however, schools also report solid and increasing student numbers from a variety of countries. Maureen Gauci Maistre from Alpha School of English in St Paul’s Bay, says, “In 2007, we welcomed students from 27 different countries to our school. We currently receive the greatest number of students from Switzerland, Germany, France, Italy, Spain and Russia, while bookings from eastern European countries such as Poland, Hungary and Slovakia are also on the rise.”

Louise Osmond from EC English in Ta X’biex agrees that demand for language programmes in Malta is extending beyond the traditional European student markets. “A nationality that has shown substantial increase is Korea – Korea appears to have discovered Malta as a destination. [And] the Brazilians are also slowly discovering Malta,” she says, adding, “There has been continued interest from Colombia, but unfortunately these students are facing problems when it comes to obtaining visas and therefore what could be a large nationality is more or less nonexistent.”

Visa issues have hampered growth from some markets, according to schools. The country’s entry into the Schengen zone in December last year meant visa procedures were tightened up for students from outside the EU (see LTM, December 2007, page 7). Caroline Castillo from Clubclass Residential Language School in St Andrews, says, “There has been a decrease [in numbers] from countries where students require a visa to enter Malta since we entered the Schengen zone – the [visa] system is still not running that efficiently.”

However, other schools report that a new visa rules have had a positive effect on business. Gauci Maistre says that they are receiving more students on long-term courses as “it is now significantly easier for students to apply for long-term student visas”, and she also points out a positive side of belonging to the Schengen zone. “Before, students could only apply for their visas in a handful of embassies of Malta,” she says. “Now they can also apply at any embassy or consulate of Italy and Austria if no embassy of Malta is available in their home town. As such, students can now apply for visas in over 80 embassies throughout the world, which is a great improvement!”

Business is certainly booming among Maltese language schools and many are extending and adapting their core business in order to cater for demand (see box). Andrew Mangion, President of schools’ association, Feltom, confirms that members are offering a wider choice of programmes, including academic year programmes, business English and English for Special Purposes. He also acknowledges new source markets in Asia.

However, schools are cognisant of the power of effective marketing and show no signs of letting their guard down in this area. Gauci Maistre and Castillo both say that their marketing efforts have increased over the past year. Meanwhile, Mercieca attributes “intensified marketing and the building of a good team of staff” as having the biggest impact on growing enrolments.



Industry development

With student numbers burgeoning, a number of language schools in Malta have been extending their facilities and developing new programmes. Andrew Mangion at Feltom points out that with the number of licensed schools in the country having doubled in 10 years, competition has meant investment in diversity and quality.

Maureen Gauci Maistre from Alpha School of English in St Paul’s Bay, says that student numbers increased at the school last year due to “new [larger] premises for the summer season”.

Isabella Conti from LAL Malta in Sliema says that they have recently been extending their accommodation provision. “We have recently acquired the 200-bed Days Inn hotel, which has been converted into a student residence offering stylishly furnished studios, comprising two single beds, a small kitchenette and a fully equipped bathroom,” she says. “We are convinced that this will be very appealing to agents and it will boost our bookings.”

In terms of programme development, Paul Fenech from Magister Academy in St Julians says that he has noticed an increasing demand for Ielts courses among students, pointing to a trend towards language learning for more serious purposes. Louiseanne Mercieca from English Language Academy in Sliema, notes a similar trend. “ELA is currently the first and only centre in Malta to offer the Toefl iBT,” she says. “The preparatory course for this test is very popular with students.”

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACQUISITIONS
Hartmann Gallus
       Metzger Lauser  

AGENTS/CONSULTANTS
Answer English  
Boa Lingua  
ESL Language
      Studies Abroad  
Globo Study
      Sprachreisen  
Students
      International

ASSOCIATIONS/GROUPS
English Australia  
Fedele Spain  
Feltom Malta  
Ialc  
International House
      World Organisation  
MEI-Relsa Ireland  
Quality English Ltd.  

INSURANCE
Student Guard
      Insurance  

SERVICES
InTouch  
Your World on
      Monday  

TOURIST BOARDS
Malta Tourism
      Authority  

WORK EXPERIENCE
English Bay College  
International House
      Sevilla - Clic  
Kaplan Aspect
      Opus Programme
Professionals UK  
Twin Group  

WORKSHOPS/EXPOS
Alphe Conferences  
Fedele Spain  
MEI-Relsa Ireland  
WYSTC  

AUSTRALIA
English Language
      Company  
Langports English
      Language College  
NAVITAS
      (Australia, Canada,
      UK)

CANADA
Centre Linguista
      Canada  
English Bay
      College
Greater Saskatoon
      Catholic Schools  
Hansa Language
      Centre  
IH Toronto  
IH Vancouver  
ILAC - International
      Language Academy
      of Canada  
ITTTI Vancouver  
Language Studies
      International  
Tamwood
      International
      College
University of
      Toronto  

CHINA
Mandarin House  

EGYPT
ILI International
      House - IH Cairo  

ENGLAND
Cambridge
      Education Group  
Eastbourne School
      of English  
Frances King
      School of English  
Hampstead School
      of English  
International House
      World Organisation  
      (Canada, France,
      Germany, Spain,
      Uruguay)
InTuition
      Languages
      (Australia, France,
      Germany, Ireland,
      Italy, South
      America,Spain,
      UK, USA)
IP International
      Projects GmbH  
      (England, France,
      Germany, Spain)
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language
      Centres
      (England, South
      Africa,USA)
Language in London
Malvern House
      College London  
Millfield School  
Queen Ethelburga's
      College  
St Clare's Oxford  
St Giles Colleges  
      (Canada, UK,
      USA)
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Twin Group  
United International
      College  

FRANCE
French in Normandy
IH Nice  
Institut Linguistique
      Adenet  

GERMANY
BWS Germanlingua
Carl Duisberg
       Medien GmbH  
      (England, Germany)
F+U Academy  
      (Austria, Germany,
      Russia)
International House
      Berlin - Prolog  

IRELAND
Centre of English
      Studies  

ITALY
Babilonia  
Dilit - International
      House  

JAPAN
Kai Japanese
      Language School  

MALTA
EC English
      Language Centre  
Linguatime  
Melita Language
      School 

NEW ZEALAND
Languages
      International
Unique New
       Zealand Education  

PORTUGAL
Cial - Centro de
      Linguas  

SOUTH AFRICA
Cape Studies  
Good Hope Studies  

SPAIN
Babylon Idiomas  
      (Austria, Germany,
      Russia)
ESADE Executive
      Language Centre  
Escuela de Idiomas
      Nerja  
International House
      San Sebastian  
International House
      Sevilla - Clic  
Malaca Instituto -
      Club Hispanico SL  
Pamplona Learning
      Spanish Institute  

SWITZERLAND
EF Language
      Colleges Ltd 
      (Australia, Canada,
      China, Ecuador,
      France,Germany,
      Ireland, Italy, Malta,
      New Zealand,
      Russia, Spain,
      UK, USA)
ESL Ecole Suisses
      de Langues  

USA
ALCC - American
      Language &
      Communication
      Center 

ELS  
      (Canada, China,
      Egypt, Indonesia,
      Japan, Korea, Kuwait,
      Malaysia, Oman,
      Panama, Qatar,
      Saudi Arabia, UAE,
      USA)
Global Immersions
      Inc
TLA - The Language  
      Academy  
University of
      California Riverside  
Zoni Language
      Centers  
      (Canada, USA)

URUGUAY
IH Montevideo  

VENEZUELA
Jakera Adventure
      Venezuela  

WALES
University of
      Wales Aberystwyth