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August 2009 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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Feedback Spain

There was good representation from North America in this year’s Feedback survey on Spain. Meanwhile, the number of students booking a language course through an educational advisor increased.

Spain feedback at a glance

Total number of students: (female 99, male 46, unknown 5) 150
Average age in years:
29
Average length of programme in weeks:
10
Average number of students in class:
8
Average number of hours of language tuition per week:
18
% of students who found out about their course through an agent:
34
% of students who booked through an agent or adviser:
34
% of students who had been on another language programme:
35
% of students who would recommend their school:
98


Respondents by world region of origin Top nationalities
1. W Europe 59%
2. Asia 13%
3. North America 13%
4. C&E Europe 11%
5. Africa 1%
5. Australasia 1%
5. Middle East 1%
5. Latin America 1%
1. America 10%
1. German 10%
3. British 9%
4. Italian 7%
4. Japanese 7%
6. Dutch 6%
6. Swiss 6%
8 Swedish 5%
9. Irish 4%
9. Russian 4%

In my class there are... How easy is it to practise your language skills with native speakers?
1. The right number of students (77%)
2. Too many students (7%)
2. Too many students from one other country (7%)
4. Too many students who speak my language (5%)
Unknown (4%)
1. Quite easy (45%)
2. Quite hard (26%)
3. Very easy (13%)
3. Very hard (3%)
Unknown (13%)

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. I found it on the internet (37%)
2. Recommended by an agent (34%)
1. Recommended by a friend/relative (23%)
4. I saw it advertised (4%)
Unknown 2%
Yes (34%)
No (61%)
Unknown (5%)

Student reasons for school selection included:
“Because they offered me an internship and because the school is small and cosy”
“Because it offered complimentary horse riding classes”
“Read an article about it in a magazine”
“Very professional and clear website with business Spanish also offered”
“I planned to do the Dele exam and so needed to chose a school that offered a prep course”

Before looking for your course, did you know where you wanted to study?
Country
Yes (79%)
No (8%)
Unknown (13%)
City/town
Yes (59%)
No (27%)
Unknown (14%)
School
Yes (30%)
No (55%)
Unknown (15%)


Student nationality
According to this issue’s Feedback survey on Spain, language schools across the board attracted a total of 34 different nationalities, 15 of which hailed from Western Europe. With an 59 per cent share of the nationality mix – down six percentage points on last year’s findings (see LTM, August 2008, pages 20-21) – the Western European mix included Iceland, Norway, Denmark, Finland and Cyprus for the first time. Elsewhere, Asia and North America secured a 13 per cent respective share of the market. Germany and the UK were the second two largest nationality groups in our survey (10 per cent and nine per cent respectively), but it was US students who made real headway (up from three to 10 per cent) thus clinching first place in the nationality top ten. Spanish schools also attracted more Central and Eastern European students this year (11 per cent compared with seven per cent previously) with countries such as Russia, the Ukraine, Bulgaria, Slovakia and Slovenia all represented.

Student motivation
Thirty-four per cent of respondents said that they currently utilised their Spanish at school or university while a further 20 per cent said that they already used Spanish in the workplace. However, 47 per cent of respondents categorised themselves as university students and claimed to be learning a language for future or current work purposes. Interestingly, the second biggest motivator for learning Spanish was for recreational purposes (26 per cent), down slightly on the 30 per cent recorded last year.

Student enrolment
There was a sharp rise in the number of students sourcing a school or language programme through an educational consultant, up 17 percentage points this year to 34 per cent.
The Internet is still the preferred method of research, however, with 37 per cent of the student body utilising this resource. The number of students booking via an agency also grew this year, up five percentage points to 34 per cent. Meanwhile, 35 per cent of respondents had been on a study abroad trip before with 36 per cent studying English in an English-speaking country and 26 per cent having already studied Spanish in Spain before. The average length of stay for survey respondents was slightly more this year, 10 weeks, compared with 8.8 weeks in 2008.

Standard of the schools
Students viewed their schools very highly this year, with 98 per cent saying they would happily recommend their school to others. Class sizes were slightly bigger – averaging eight students, compared with five in 2008. Seventy-seven per cent of respondents were content with both class size and nationality mix – down slightly on the 80 per cent recorded last year. Meanwhile, seven per cent thought there were too many students, a majority of whom were in classes of 10 or more. Teaching standards were also rated highly overall – 85 per cent of students said their teachers were either excellent or good.

Living in Spain
The language, the people and the countryside topped the list of things students liked most about Spain, while shopping, sports and nightlife scored less favourably. Feedback respondents claimed to be spending an average of e347 (US$487) per week on their language course including accommodation; 37 per cent agreed that the cost of living was lower than at home.



Thank you to the following schools for participating in our survey: ABC College, Barcelona; AIP Language Institute, Valencia; Andalusi Instituto de Español, Malaga; Camino Barcelona, Barcelona; Canarias Cultural, Santa Cruz de Tenerife; Don Quijote, Salamanca; Escuela de Idiomas Nerja, Nerja; Escuela Montalban – Tandem, Granada; Estudio Sampere, Madrid; Instituto Hispanico de Murcia, Murcia; International House Barcelona, Barcelona; International House San Sebastian – Lacunza, San Sebastian; International House Sevilla – Clic, Seville; Malaga ¡Si!, Malaga; Pamplona Learning Spanish Institute, Pamplona; Spanish Institute - Audio Gil, Castellon; Speakeasy Language School, Barcelona; Tia Tula, Barcelona; Universidad de Alicante, Alicante; Universidad de Extremadura, Cáceres; Universitat Jaume I, Castelló de la Plana.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS /
GROUPS
English Australia  
Feltom Malta  
IALC International  
Languages Canada /
      Langues Canada  
Perth Education City
Quality English  
WYSE Travel
      Confederation  

EDUCATION CONSULTANTS
Boa Lingua  
Central de
       Intercambio - CI  
ESL-Language
      Studies Abroad  

EVENTS
English Australia  
IEFT- International
      Education Fairs of
      Turkey  
LTM Star Awards  
Quality English  
WYSE Travel
      Confederation  

EXAM BOARDS
IELTS  

INSURANCE
Student Guard
      Insurance  

SERVICES
InTouch  
LTM Digital  

TOURIST BOARDS
Malta Tourism
      Authority  
Perth Education City

WORK EXPERIENCE
Engliah Bay College
LAF  
ONECO - the
      training agency  
Professionals UK 

AUSTRALIA
English Australia  
English Language
      Company  
Perth Education City

CANADA
Bodwell College  
Canadian &
      International
      Student Services  
      (Canada, Ireland)
English Bay College
Hansa Language
      Centre of Toronto  
ILAC - International
      Language Academy
      of Canada  
ILSC - International
      Language Schools
      of Canada  
ITTTI Vancouver
Languages Canada /
      Langues Canada  
Ottawa International
      Student
      Programmes
      (OISP)
Thompson Rivers
      University  

ENGLAND
Beet Language
      Centre  
Bell International 
      (Malta, UK) 
British Study
      Centres  
EAC Language
      Centres and
      Activity Camps.
      (England, Ireland,
      Scotland, Wales)
Embassy CES  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy,New Zealand,
      South Africa, Spain,
      USA)
IALC International
IELTS  
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta,
      New Zealand,
      South Africa,
      UK, USA)
LAF  
LAL Language
       and Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
Mountlands
      Language School  
Professionals UK 
Quality English  
Shakespeare
      College  
St Giles Colleges
      (Canada, UK, USA)
Studio School of
      English  
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy,New Zealand,
      South Africa, Spain,
      USA)
Queen Ethelburga's
      College  
Twin Group  
       (Ireland, UK)
University of
       Essex - International
       Academy  

FRANCE
France Langue  
French in
      Normandy  

GERMANY
BWS
      Germanlingua  
GLS
      Sprachenzentrum  
International House
      Berlin - Prolog  
IP International
      Projects GmbH  
      (England, France,
      Germany, Spain)

IRELAND
Atlantic Language
      Galway  
Centre of English
      Studies  

ITALY
Babilonia  
IH Milano  

JAPAN
Kai Japanese
      Language School  
Kudan Institute of
      Language &
      Culture  

MALTA
Clubclass
      Residential
      Language School  
Feltom Malta  
Linguatime  
Malta Tourism
      Authority  

MONACO
Home Language
      International  

NEW ZEALAND
Languages
      International
      Christchurch  

SOUTH AFRICA
Cape Studies  
Good Hope Studies

SPAIN
Almeria Spanish
      School  
Escuela de
      Idiomas Nerja  
Malaca Instituto -
      Club Hispanico SL  
Malaga ¡Si!  
ONECO - the
       training agency  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, France,
      Germany, Italy,
      Malta, New Zealand,
      Singapore,South
      Africa, Spain, USA)

TURKEY
IEFT- International
      Education Fairs
      of Turkey  

USA
Angelo State
      University  
California State
      University Long
      Beach  
Eastern Washington
      University  
Human International
      Academy  
San Diego State
      University  
St Timothy's School
University of
      California Riverside
University of
      California San
      Diego
Zoni Language
      Centers  
      (Canada, USA)



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