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August 2009 issue

Contents
News
Agency News
Agency Survey
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Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
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Exams in Canada

Toefl may be the staple test preparation course offered by a majority of providers in Canada but Ielts and Cambridge exams are becoming increasingly popular. Nicola Hancox analyses market trends and details the array of options including some of the more unusual offerings, like BEC and SSAT.

We have always believed that offering students a programme that can improve and also certify their language is important,” asserts Nancy Jackson, Director of Studies at Canada West Academy in Vancouver, BC. “As more people learn English, the greater the necessity for students to be able to inform institutions and organisations of their English ability,” she adds.

“Toefl is our most popular exam course – running year long with a high attendance rate,” relates Tanya de Frias, Head Administrator at Four Corners Language Institute in Victoria, BC. “Several of our students are looking to enter Canadian universities and therefore benefit greatly from this course.” Keira Bulloch, Director at Heartland International English School in Winnipeg, MB, agrees, pointing out that their Toefl programme – introduced in 2005 – typically appeals to university-aged students from countries such as Korea, Japan, Mexico, Saudi Arabia and Taiwan.

However, according to Ken Gardner at Vancouver English Centre, in Vancouver, BC, interest in Toefl prep waned somewhat prior to the launch of the Internet version in 2006. New material and additional course components could be responsible for a resurgence as well a preference for an internet-based format. David Oancia at Hansa Language Centre in Toronto, ON, explains that new software has helped no end. “The new material such as Toefl iBT CD Roms gives a better understanding of how the exam actually is [presented] and a better sense of time needed to complete each section,” he notes.

Meanwhile, Bulloch observes that their course is much more interactive now. “We have introduced blended learning in the course so students receive not only textbook-based learning but also the experience of practising the test on the Internet in our computer lab,” she states.

As the only internationally available test recognised by Citizenship and Immigration Canada, Ielts is also increasing its profile among Canadian providers such as Global Village (GV). “We have recently added Ielts to our exams repertoire for its quality recognition and benefit to the students,” says Donna Daly at GV Toronto, ON. Here, students can opt to take either an evening class or enrol on a full-time course for a duration of seven to 12 weeks. “Ielts is a growing market,” she notes.

Meanwhile, Cambridge exams such as PEC (Preliminary English Certificate), FCE (First Certificate in English) and CAE (Certificate in Advanced English), have a clear advantage over other Esol examinations. Unlike Ielts and Toefl where test results are valid for a maximum of two years, Cambridge certificates are, as Tamsin Plaxton, Director of Tamwood International College in Vancouver, BC, highlights, “renowned around the world and once obtained they don’t have an expiration date as other exam alternatives do”.

Plaxton notes that approximately 20 per cent of the school’s population are enrolled on a Cambridge prep course and that they are typically suited to students who already have a good command of English. “It is usually a very popular alternative for students coming for at least eight to 12 weeks and with a high intermediate or high level of English,” she states. The school added yet another Cambridge exam to its suite this year. “The BEC Vantage (Business English Certificate) has been successful so far,” she says. “We decided to start offering the BEC because of the success with the other programmes, which are frequently sold out months before the start date.”

Nadine Zerbel from ILSC says they introduced Cambridge preparation courses back in 1997 and she outlines that although now widely accepted by post-secondary institutions, future employment is the main motivation. “A number of students choose Cambridge exams for increased opportunities in their work life,” she says.

Meanwhile, the Toeic test attracts a more modest following. Specifically designed for those looking to test their English skills for an international workplace, De Frias notes it has a distinctly Asian following. “Asian countries seem to value test scores the most in the corporate world,” she says, adding that a revised version – called Toewic – is sure to generate a buzz. “We have restructured our Toeic course to include a Working in Canada component. This enables students not only to prepare for the business English examination, but also to prepare themselves for the job market in Canada,” she outlines.

Younger students are also well catered for and Jackson notes that their SSAT and SAT exam courses are popular. The SSAT exam is for students aged between 10 and 16 who wish to attend a private school in North America, while the SAT model is expressly for students (Canadian or otherwise) looking to attend university in the USA.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS /
GROUPS
English Australia  
Feltom Malta  
IALC International  
Languages Canada /
      Langues Canada  
Perth Education City
Quality English  
WYSE Travel
      Confederation  

EDUCATION CONSULTANTS
Boa Lingua  
Central de
       Intercambio - CI  
ESL-Language
      Studies Abroad  

EVENTS
English Australia  
IEFT- International
      Education Fairs of
      Turkey  
LTM Star Awards  
Quality English  
WYSE Travel
      Confederation  

EXAM BOARDS
IELTS  

INSURANCE
Student Guard
      Insurance  

SERVICES
InTouch  
LTM Digital  

TOURIST BOARDS
Malta Tourism
      Authority  
Perth Education City

WORK EXPERIENCE
Engliah Bay College
LAF  
ONECO - the
      training agency  
Professionals UK 

AUSTRALIA
English Australia  
English Language
      Company  
Perth Education City

CANADA
Bodwell College  
Canadian &
      International
      Student Services  
      (Canada, Ireland)
English Bay College
Hansa Language
      Centre of Toronto  
ILAC - International
      Language Academy
      of Canada  
ILSC - International
      Language Schools
      of Canada  
ITTTI Vancouver
Languages Canada /
      Langues Canada  
Ottawa International
      Student
      Programmes
      (OISP)
Thompson Rivers
      University  

ENGLAND
Beet Language
      Centre  
Bell International 
      (Malta, UK) 
British Study
      Centres  
EAC Language
      Centres and
      Activity Camps.
      (England, Ireland,
      Scotland, Wales)
Embassy CES  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy,New Zealand,
      South Africa, Spain,
      USA)
IALC International
IELTS  
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta,
      New Zealand,
      South Africa,
      UK, USA)
LAF  
LAL Language
       and Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
Mountlands
      Language School  
Professionals UK 
Quality English  
Shakespeare
      College  
St Giles Colleges
      (Canada, UK, USA)
Studio School of
      English  
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy,New Zealand,
      South Africa, Spain,
      USA)
Queen Ethelburga's
      College  
Twin Group  
       (Ireland, UK)
University of
       Essex - International
       Academy  

FRANCE
France Langue  
French in
      Normandy  

GERMANY
BWS
      Germanlingua  
GLS
      Sprachenzentrum  
International House
      Berlin - Prolog  
IP International
      Projects GmbH  
      (England, France,
      Germany, Spain)

IRELAND
Atlantic Language
      Galway  
Centre of English
      Studies  

ITALY
Babilonia  
IH Milano  

JAPAN
Kai Japanese
      Language School  
Kudan Institute of
      Language &
      Culture  

MALTA
Clubclass
      Residential
      Language School  
Feltom Malta  
Linguatime  
Malta Tourism
      Authority  

MONACO
Home Language
      International  

NEW ZEALAND
Languages
      International
      Christchurch  

SOUTH AFRICA
Cape Studies  
Good Hope Studies

SPAIN
Almeria Spanish
      School  
Escuela de
      Idiomas Nerja  
Malaca Instituto -
      Club Hispanico SL  
Malaga ĄSi!  
ONECO - the
       training agency  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, France,
      Germany, Italy,
      Malta, New Zealand,
      Singapore,South
      Africa, Spain, USA)

TURKEY
IEFT- International
      Education Fairs
      of Turkey  

USA
Angelo State
      University  
California State
      University Long
      Beach  
Eastern Washington
      University  
Human International
      Academy  
San Diego State
      University  
St Timothy's School
University of
      California Riverside
University of
      California San
      Diego
Zoni Language
      Centers  
      (Canada, USA)



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