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August 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status:
USA 2009


The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in the US survey: 11
• Total number of students at the organisations in 2009:
15,241
• Total number of student weeks in 2009, estimated:
193,560
• Overall average length of stay in weeks: 12.7
• Average cost of a one-month course, excluding accommodation:
US$1,236
• Average cost of residential accommodation per week:
US$165
• Average cost of host family accommodation per week:
US$184
• Average commission paid on a language course:
14
One of the institutions profiled paid commission on accommodation


Means of recruiting students in the USA 2009 Intensity of study (hours studied per week)

Agents 23%
Internet 19%
Local bookings 11%
Other means 47%

From 16.5 to 25 hours per week

Average = 21 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 28%
Publicity costs 57%
Travel costs 15%

Asia 40%
Latin America 21%
W Europe 13%
C&E Europe 9%
North America 8%
Middle East 8%
Africa 1%


Top student nationalities in the USA by student weeks, 2009

1. Japanese 21%
2. Korean 21%
3. Saudi Arabian 9%
4. Thai 5%
5. Chinese 5%

6. Mexican 4%
7. Turkish 3%
8. Brazilian 3%
9. Spanish 3%
10. Taiwanese 3%


Student numbers by age range

8-11        0%
12-15      2%
16-18      9%
19-24      38%

25-30      43%
30-50      7%
50+          1%

Observations
• The institutions that took part in our Status Survey on the USA for 2009 reported a greater number of students between the ages of 25 and 30 years, when compared with last year’s survey (see LTM, August 2009, page 52). In 2009, 43 per cent were in this age bracket whereas previously, 16 per cent fell into this category.

• The number of Japanese students at US institutions increased this year making up 21 per cent of the total student body, compared with 13 per cent previously. This figure meant that Japanese students were joint top with the Koreans. It should also be noted that Libyans and Colombians were well represented making up three per cent each alongside, Turkish, Brazilian, Spanish and Taiwanese students.

• Agents accounted for just 23 per cent of student recruitment in our current survey, a decrease on last year’s 41 per cent. However, agency costs had increased from 21 per cent of the marketing budget to 28 per cent.


Thank you to the following institutions for taking part in our Status survey:
ALPS Language School, Seattle, WA; Ashland University, Ashland, OH; Auburn University Intensive English Program, Auburn, AL; California State University San Marcos, American Language and Culture Institute, San Marcos, CA; Interlink Language Centers, Golden, CO; Julian Krinsky Camps & Programs (Haverford College), King of Prussia, PA; Geos North American Language Schools, various; Language Consultants International, Denver, CO; Bridge English, Denver, CO; University of Maryland, English Language Center, Baltimore, MD; University of Pittsburgh, English Language Institute, Pittsburgh, PA.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  

AGENCIES
Boa Lingua  
Direkt Sprachreisen  
ESL-Language
      Studies Abroad  
Mundo Joven  

ASSOCIATIONS/
GROUPS
English Australia
Feltom
Groupement FLE
IALC International
International House
      World Organisation
MEI Ireland
Quality English

EVENTS
Alphe Conferences  

EXAM BOARDS
Cambridge Esol  
IELTS  
Pearson Education  
Trinity College
      London  

INSURANCE
PROVIDERS
Dr. Walter GmbH  
Student Guard
      Insurance  
Unicare  

SERVICES
InTouch
ICEF Agent
      Training
LTM Digital

TOURIST BOARDS
Malta Tourism
      Authority  

WORK EXPERIENCE
Australian
      Internships  
Twin Group  

AUSTRALIA
Ability Education
English Language
      Company  
Shafston
      International
      College

BELGIUM
CERAN Lingua
      International  

CANADA
CSLI  
ECSL  
ILAC - International
      Language Academy
       of Canada  
LSC Language
      Studies Canada  
Point 3 Language
      Center  
Richmond School
      District #38  
Stewart College
       of Languages  
Vancouver English
      Centre  

COSTA RICA
International House
      Costa Rica  
WAYRA Spanish
      School  

ENGLAND
Anglolang  
Beet Language
      Centre  
British Study
      Centres  
Cambridge Academy
      Of English  
Cambridge
      Education Group  
CATS Cambridge  
Capital School of
      English  
Churchill House  
Devon School Of
      English  
Discovery Summer  
Eastbourne School
      Of English  
Eckersley Oxford  
English Language
      Centre Brighton &
      Hove  
Frances King School
      of English  
Hampstead School
      of English  
ILS English  
International
      House London  
Kaplan Aspect  
Lake School of
      English  
Lewis School of
      English  
Liverpool International
      Language Academy
Living Learning
      English  
(The) London School
       of English  
Millfield School  
Kings Colleges
      (Prime Education)  
Queen Ethelburgas
      College  
Shakespeare
      College  
SKOLA  
Southbourne School
      of English  
Spinnaker College  
Stafford House
      Study Holidays  
St Giles Colleges  
Study Group  
University of
      Essex -
      International
      Academy  
Wickham Court
      School  
Wimbledon School
      of English  

FRANCE
Accent Francais  
Alpha B Institut Linguistique  
CLE  
College International
      de Cannes  
Ecole PERL  
Ecole Suisse
      Internationale  
Education En
      France  
France Langue  
Idiom  
Institut de Langue
      et de Culture
      Françaises - ILCF  
International House  
Institut Europeen
      de Francais  
Institut de Langue
      et de Culture  
Langue Onze  
LSF Montpellier  
Lyon Bleu
      International  
Media Langues
      Caraibes  
Paris Langues  

GERMANY
International House
      Berlin - Prolog  

IRELAND
ATC Language
      and Travel  
Atlantic Language
      Galway  
Galway Cultural
      Institute  
The Linguaviva
      centre  

ITALY
Babilonia  
Scuola Leonardo
      Da Vinci  

JAPAN
Genki Japanese
      and Culture School
Kai Japanese
      Language School  

MALTA
Clubclass Residential
      Language School  
Global Village
      English Centre  
LAL Language
      Centres  

NEW ZEALAND
Languages
      International
      Christchurch  
Rotorua English
      Language Academy
      (RELA)  
Worldwide School
      of English  

PANAMA
EPA! Espanol en
      Panama  

PORTUGAL
CIAL- Centro de
      Linguas  

SCOTLAND
EAC Language
      Centres and
      Activity Camps.  

SOUTH AFRICA
Cape Engilsh
      Language School  
EC Cape Town  
Eurocentres Cape
      Town  
Good Hope Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School
       
of Languages  
International House
      Cape Town  
Kurus English CC  
LAL Cape Town  

SPAIN
Escuela de
      Idiomas Nerja  
Malaca Instituto -
      Club Hispanico SL

SWITZERLAND
EF Language
      Colleges Ltd  
ESL Ecole Suisses
      de Langues  

USA
Boston School of
      
Modern Languages
Rennert  
University of
      California San
      Diego
Zoni Language
      Centers




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