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August 2011 issue

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Advisor Survey
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Market Report
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The LTM Star Awards shortlisters 2011

After eight weeks and 10’s of thousands of votes cast, the countdown to the sixth LTM Star Awards is well and truly on. Matthew Knott speaks to this year’s grateful shortlisters, as familiar faces and debutants alike describe the joy of being nominated and the secret of their success.

It’s that time of year again, when educators and agents start dusting off their evening wear, polishing their dancing shoes and preparing for the premier red carpet event of the calendar: the LTM Star Awards. With 25 per cent more votes cast, this year’s event is bigger and more competitive than ever. Time to reveal who topped the voting.

A new category makes it debut appearance this year: the LTM Star Vocational College – which recognises outstanding contributions in this important sector of the market. Shane Wilkinson, Managing Director at Bournemouth Business School International, enthuses, “I am astonished but delighted that BBSI has been shortlisted for an award in this category. Astonished because I never considered that BBSI had any change of being nominated, being such a specialist school, but delighted because LTM Star Awards has thought to introduce this new category.” Equally thrilled was Amanda Koski from Humber Institute of Advanced Technology & Learning, Canada. “On behalf of Humber, I am thrilled that we have been included in the shortlist for the inaugural LTM Star Vocational College 2011 award,” she said. “As a first time nominee, Humber would like to thank all of the agents who support our international efforts.”

For many nominees, just reaching this stage feels like a victory in itself. “We are extremely joyful about joining LTM’s elite team of shortlisters, as being a member here means already winning,” says Eniko Szilagyi from International Language Travel in Hungary – up for LTM Star New Agency. “Being shortlisted is already a big award – to be internationally recognised. It is a huge motivation for us to move further and higher,” says Andrey Tarchenko from DEC Educational Consultancy in Ukraine, nominated in the LTM Star Agency Eastern Europe category.

The Eastern Europe category is one of many ultra-competitive categories: so tight was the nomination process that six shortlisters were selected instead of five. Other categories that swelled to a final cut of six include LTM Star French Language School, LTM Star Junior Course for under-18s, and LTM Star School Association. Some of the nominees here could reflect on a tumultuous 12 months. “We think this is an endorsement of all English UK’s hard work in the last, very challenging year. Not only has English UK taken on the British government in court and lobbied extensively to mitigate potentially damaging changes to the country’s visa regime, but we have worked hard to look after the interests of our members and create a new role for the very best agents within our extended community.”

Several tough categories will feature three previous winners vying to win again: LTM Star English Language School Southern Hemisphere, LTM Star Agency Asia, LTM Star Agency North America, and LTM Star Italian Language School. Tiziana Di Dedda from Dilit – International House in Italy says, “It is such an honour to be shortlisted again! It makes me happy, especially because this really is a gratification for the daily work of my team. We maintain a great and efficient relationship with our partners from all over the world and enjoy working with them very much.”

Barbara Jaeschke from GLS Sprachenzentrum, shortlisted for LTM Star German Language School, says, “It is fantastic to see that our go for quality is appreciated by our agents. It is really a great motivation for me and my staff to be shortlisted now for six times in a row.” Meanwhile, for Gayle Forler from LSC Language Studies Canada – up for LTM Star English Language School North America – the buzz of being shortlisted never wears off. “In this industry, we all work hard throughout the year,” she says. “LSC Language Studies Canada has been shortlisted several times now and each time is as thrilling as the first.”

The shortlists are never a closed shop though, as the high turnover in the LTM Star Junior Course for under-18s section shows: only one of the providers was on the 2010 shortlist as well. GV Noosa is one of the first-timers in this category, and Martin McDonald was delighted, “I have always felt that our Teen Activity Programme was one of the strongest offerings in our portfolio and it is wonderful that this has been acknowledged by our overseas partners, particularly as we are the first southern hemisphere school to be nominated in this category.”

There are plenty more first-time nominees on this year’s shortlist, not least of course in the LTM Star New Agency category. All About Languages in the USA is one of the lucky few, and Lawrence Morello explains what it means. “This is actually the second time that a company that I am representing has been nominated in this category. I can say that this time it is an even greater feeling because we have built All About Languages from the ground up, lots of sweat and sacrifice has gone into getting this venture off the ground.”

Silc-Séjours Linguistiques in France was another debutant in the LTM Star French Language School category. “I am very happy to be shortlisted for the first time. This proves to me the quality of our work and the good relationship with our agencies,” says Volodia Maury-Laribiere. Of course, many of the ‘new’ entrants have actually been working successfully for many years. Karya International in Turkey is the only education consulting agency in Ankara and was established in 1994. They are first-time shortlisters for LTM Star Agency Eastern Europe and Pinar Ural explains the pride in this recognition, “It feels great since this was the first time we’ve participated in this event, and getting elected is totally awesome.”

There are also several familiar faces in the competition. For example, the LTM Star Agency Asia category boasts three nominees – GIO Club and Ryugaku Journal from Japan and iAE Edunet from Korea – that have been shortlisted every year, surely a ringing endorsement of continued excellent practice. Nonetheless, the regular shortlisters continue to be overwhelmed by their nominations. Kim Hoffart from Greater Saskatoon Catholic Schools in Canada, nominated in the LTM Star High School category, says, “It is wonderful to be shortlisted for the fifth time out of six years. I truly would like to thank all of those agents that voted for us. I believe it is the quality of our programme, positive experiences that our students go home with, and the relationship we have with our agents, that allows us to be voted on by our agents with such success.” David Scott from English Language Company in Australia says, “It’s great to be shortlisted for the fifth consecutive year. We regularly introduce new and innovative programmes, we maintain exceptionally high academic standards and we look after our agents very well.”

All of the schools enjoying repeat nominations would no doubt agree on the importance of moving forward to stay at the top of their game. Max Wey from Boa Lingua in Switzerland – a three-time winner of the LTM Star Agency Western Europe category – considers, “We believe in continuity and good partnerships and so, it seems, do our partner schools. We also believe in making continuous improvements since ‘who stops getting better ceases being good.’” Luke Simmons from Malvern House in the UK feels that an upgrade of facilities was key to the school receiving its first nomination since 2008 in the LTM Star English Language School Europe category. “Two years ago Malvern House embarked on a programme of improvement with the opening of our state-of-the-art centre in Kings Cross,” he says. “Continued upgrades and a consistent commitment to academic quality have meant that we are now seeing the results.”

Many successful shortlisters expanded on the factors that contributed to their success. In times of economic hardship, it pays to be brave, according to Alessandro Adorno from Babilonia, a former winner nominated in the LTM Star Italian Language School category. “I believe that our agents and representatives have highly appreciated that, in a moment of challenging international economic crisis, instead of holding back and sacrificing quality, Babilonia has taken the risk of a new and larger adventure.”

Student satisfaction is naturally the deal breaker in the success of a language school, as Richard Brown from the LTM Star English Language School Southern Hemisphere-nominated Browns English Language School in Australia explains, “We carefully monitor the satisfaction of our students – by listening to them and responding to their needs – they are our ‘customers’ – without them we would not have a business.” Linda Chung at ILSC (International Language Schools of Canada) – nominated in the North American variant of the same category – agrees. “We take this nomination as a nod from our trusted agents that we are meeting their needs and that we have built great partnerships,” she says. “As well, we believe it reflects our students’ satisfaction with our school and their experiences here.”

Above all else, Giorgia Biccelli from Linguaviva in Italy reminds us of the importance of effort. “I would like to quote Clint Eastwood in receiving the Oscar Award as Best Director for his film A Million Dollar Baby, ‘You just do the best you can.’ It is great to be shortlisted again, and now we need to go back to work as usual!”

Of course, the terrible events that have befallen Christchurch and Japan have cast a shadow over the last few months and several shortlisters were in a reflective mood on receipt of their nominations, which recognised a supreme effort in the most testing of circumstances. “It’s particularly welcome news in a year in which the Christchurch earthquake has bought us real stresses and challenges…I am very proud of the response of all our staff in Christchurch and Auckland following the earthquake, when they rallied to make sure everyone was looked after and our partners were kept up-to-date on what was happening,” says Darren Conway from Languages International in New Zealand. Yukiko Inoue from ISI Japanese Language School – nominated in the LTM Star World Language School category – recalls the difficulties experienced. “We had a terrible earthquake in March this year in the northeast of Japan, and a lot of international students went home. However, about 90 per cent of our students are back now, and we ensure students’ safety and keep offering the good quality of education.”

The LTM Star Awards are now in their sixth year, and their increasing importance as a benchmark of partnership appreciation within the industry was recognised by several shortlisters. Student Guard / Guard.me in Canada have been particularly successful in the LTM Star Insurance Provider category and are aiming for a fifth award in 2011. Maryann Brown appreciates the customer-approval aspect of the awards. “We are thrilled and honoured to once again be shortlisted for the Star Award for Insurance Provider. While all nominations for awards are important to us, we feel the Star Award has special significance since the votes come from our clients.” Kate Clarke of Al Ahlam Training Services in Oman – nominated in the LTM Star Agency Middle East and Africa category – values the mutual appreciation between schools and advisors that the LTM Awards celebrate. “Our relationship with our partner schools has gone from strength to strength and perhaps the greatest aspect of these awards is that it is an opportunity for schools to show their agents how much they are appreciated,” she says. From the school perspective, Jasmine Bian from Mandarin House in China – nominated in the LTM Star World Language School category – says, “Wonderful to be shortlisted again and it is a real honour! The LTM Star Awards are very prestigious.”

As well as the gratitude towards nominators, elation seems to be the overriding response to being nominated, and needless to say a few champagne corks were popped. Claudio Cesarano from globo-study Sprachreisen in Switzerland – in the LTM Star Agency Western Europe category – explained the urge to party, “It feels absolutely great! It’s an amazing feedback from our partners which gives us a lot of strength. I quickly went and bought some champagne – we are so happy about this nomination and the whole team goes crazy!” Insight Lingua, first-time nominees in the LTM Star Agency Eastern Europe, were equally inclined to congratulate themselves. “We are very delighted to be shortlisted for the first time. We’ll have a little champagne party tonight!”

Plenty more corks are sure to be popping at the LTM Star Awards 2011, which will take place during Alphe UK, on Saturday 3 September at the Hilton on Park Lane Hotel.


The shortlist

LTM Star Spanish Language School
(Sponsor: Babylon Idiomas)
Escuela de Idiomas Nerja, Spain
Babylon Idiomas, Spain
Malaca Instituto, Spain
Clic-IH Seville, Spain
Expanish, Argentina

LTM Star French Language School
(Sponsor: ESL - Ecole Suisse de Langues)
Ecole Suisse de Langues (ESL), France & Switzerland
Silc-Séjours Linguistiques, France
French in Normandy, France
France Langue, France
Institut Linguistique Adenet (ILA), France

LTM Star Chain School
(Sponsor: Student International)
Zoni Language Centers
Kaplan International Colleges (KIC)
St Giles International
EC English Language Centres
Embassy CES

LTM Star German Language School
GLS Sprachenzentrum
did deutsch-institut
BWS Germanlingua
Carl Duisberg Centren
Humboldt Institut

LTM Star English Language School Europe
(Sponsor: Study Global)
 Galway Cultural Institute, Ireland
 United International College (UIC), UK
 British Study Centres, UK
 Centre of English Studies, UK & Ireland
 Malvern House London, UK

LTM Star English Language School North America
(Sponsor: Banff Education Centre)
International Language Academy of Canada (Ilac), Canada
Tamwood International College, Canada
LSC Language Studies Canada, Canada
ILSC (International Language Schools of Canada), Canada
Rennert, USA

LTM Star English Language School Southern Hemisphere
(Sponsor: English in Africa)
Languages International, New Zealand
Good Hope Studies, South Africa
English Language Company, Australia
Browns English Language School, Australia
ACG English School, New Zealand

LTM Star Italian Language School
(Sponsor: Cactus)
Dilit – International House
Scuola Leonardo da Vinci
Linguaviva
Accademia Italiana
Babilonia

LTM Star High School
(Sponsor: Academic Colleges Group)
Bellerbys College, UK
Greater Saskatoon Catholic Schools, Canada
CATS College, UK
Nova Scotia International Student Program, Canada
ACG Schools, New Zealand

LTM Star Vocational College
Bournemouth Business School International, UK
Martin College, Australia
Seneca College, Canada
Humber Institute of Technology & Advanced Learning, Canada
Chichester College, UK

LTM Star School Association
English Australia
English UK
Ialc
Languages Canada
International House World Organisation (IHWO)
Quality English

LTM Star World Language School
(Sponsor: Business and International Communication School, Brazil)
KAI Japanese Language School, Japan
Liden & Denz Language Centres, Russia
Mandarin House, China
Genki Japanese and Culture School, Japan
ISI Japanese Language School, Japan

LTM Star Junior Course for under-18s
(Sponsor: ESL - Ecole Suisse de Langues)
EAC Language Centres, UK
Embassy CES, International
GV Noosa, Australia
EC, Malta
Ardmore Language Schools, UK & USA
Camp Beaumont, UK

LTM Star Work Experience Provider
Tellus Group, UK
Twin Group, UK
INTERNeX International Exchange, Canada
Go International (Tamwood International College), Canada
ILSC (International Language Schools of Canada), Canada

LTM Star Insurance Provider
(Sponsor: International House World Organisation)
AVI International, France
Dr. Walter, Germany
Student Guard / Guard.me, Canada
Assist Card International, Argentina
Endsleigh Insurance Services, UK

LTM Star Agency Asia
(Sponsor: English UK)
iAE Edunet, Korea
EDM Education (LondonUhak), Korea
Ryugaku Journal, Japan
GIO Club, Japan
Bridge Blue, Australia

LTM Star Agency Western Europe
(Sponsor: University of Essex - International Academy)
Direkt Sprachreisen, Germany
Boa Lingua, Switzerland
ESL – Language Studies Abroad, Switzerland
Astex, Spain
globo-study Sprachreisen, Switzerland

LTM Star Agency Eastern Europe
(Sponsor: Thompson Rivers University)
Intact, Czech Republic
Insight Lingua, Russia
DEC Educational Consultancy, Ukraine
Students International, Russia
Karya International Education, Turkey
Global Vision, Turkey

LTM Star Agency Middle East and Africa
(Sponsor: English Australia)
EDUCON Study Abroad, Saudi Arabia
International Group for Education Consultants (IGEC), Saudi Arabia
Lingualink, Israel
Al Ahlam Training Services, Oman
Generations Future, Saudi Arabia

LTM Star Agency Latin America
(Sponsor: United International College)
World Study, Brazil
STB, Brazil
Central de Intercambio, Brazil
Mundo Joven Travel Shop, Mexico
Experimento, Brazil

LTM Star Agency North America
The Learning Traveller, Canada
Voyages Tour Etudiant – Sejours linguistiques, Canada
Amerispan, USA
Rollin International, Canada
Lingua Service Worldwide, USA

LTM Star New Agency
(Sponsor: EAC / TUI)
Lexford, UK
Condor Idiomas, Chile
All About Languages, USA
International Language Travel (ILT), Hungary
Eduspain, Korea

LTM Star Agency Association
(Sponsor: English UK North)
Salta, Switzerland
FDSV, Germany
Belta, Brazil
Kosa, Korea
Ialca, Italy

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ASSOCIATIONS/ GROUPS
AEPLE  
AIPEC - Cuernavaca Language Schools
ALTO  
English Australia  
Feltom Malta  
IALCA  
IALC International  
International House London  
Quality English  

EVENTS
Alphe Conferences  
IALC International  

EXAM BOARDS
Cambridge Esol  
IELTS  
Pearson Education  

INSURANCE
Dr. Walter GmbH  
Guard. Me  

SERVICES
InTouch  
LTM Digital  

TOURIST BOARDS
Malta Tourism Authority  

WORK EXPERIENCE
ILSC - International Language Schools of Canada  
Tellus Group  
Twin Group  

ADVISORS
All About Languages  
Astex - Asesoramiento de Estudios en el Extranjero  
Boa Lingua  
Bridge Blue Education Agency - Head office  
DIREKT Sprachreisen OHG  
Edm Education (LondonUhak)  
EDUCON for Educational Services  
ESL Ecole Suisse de Langues  
Global Visions Education  
Globo Study Sprachreisen  
Insight Lingua  
Karya International Education  
Lexford  
World Study Brazil  

AUSTRALIA
Browns English Language School  
English Australia  
English Language Company  
Global Village Noosa  
Martin College  

CANADA
Canadian & International Student Services  
Humber College  
ILAC - International Language Academy of Canada  
ILSC - International Language Schools of Canada  
LSC Language Studies Canada Toronto  
Seneca College  

CHINA
Mandarin House  

ENGLAND
Ardmore Language Schools  
Bellerbys  
Bournemouth Business School International  
British Study Centres  
Cambridge Education Group - HO  
Camp Beaumont  
Doncaster College  
Embassy CES  
IALC International  
Kaplan International Colleges  
London College of International Business Studies  
London Metropolitan University  
London School of Business & Finance  
Malvern House College London  
Queen Ethelburga's College  
St Giles International  
Study Group  
University of Essex - International Academy  

FRANCE
French in Normandy  
SILC - Séjours Linguistiques  

GERMANY
BWS Germanlingua  
Carl Duisberg Medien GmbH  
GLS Sprachenzentrum  
Goethe Institut  
inlingua Berlin  
International House Berlin - Prolog  
International House Heidelberg  

IRELAND
Centre of English Studies  
Galway Cultural Institute  

ITALY
Babilonia  
DILIT - International House  

JAPAN
ISI Language School  
Kai Japanese Language School  

MALTA
Clubclass Residential Language School  
EC English Language Centre  
Feltom Malta  

MEXICO
AIPEC - Cuernavaca Language Schools

NEW ZEALAND
Languages International Christchurch  

PORTUGAL
AEPLE  

SCOTLAND
EAC Language Centres and Activity Camps  

SPAIN
Babylon Idiomas  
Escuela de Idiomas Nerja  
International House - Sevilla CLIC  
Inturjoven Spanish Courses   
Malaca Instituto - Club Hispanico SL  

SWITZERLAND
EF Language Colleges Ltd  
ESL Language Schools  

USA
Educatius  
Rennert Bilingual  
Ross School (The)  
Zoni Language Centers   



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