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August 2013 issue

Contents
News
News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus

Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine

Exclusive award supplement


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New Zealand polytechnics

Polytechnics, or institutes of technology, in New Zealand are becoming targeted in their approach to attracting international students, as Nicola Hancox reports.


What sets polytechnics apart from universities is their ability to offer foundation, certificate, diploma and degree courses right through to postgraduate study, says Susie Scott at Otago Polytechnic in Dunedin.

The breadth of programmes and levels of study available is impressive, with a majority of disciplines catering for demand within industry trade. For example, Otago Polytechnic offers bachelor degree programmes in Applied Management, Engineering Technology, Culinary Arts, Midwifery, Nursing, Social Services and Occupational Therapy. A wide selection of diploma, certificate and foundation study programmes are also available, including a Certificate in Avalanche Safety and Snowsport Instructing and a National Certificate in Animal Care.

Greg Walton at Whitireia New Zealand, a community polytechnic with multiple campuses, says universities, like polytechnics, are government owned and provide NZQA qualifications for undergraduate degrees and graduate/postgraduate diploma levels. However, “Universities provide higher-level research-focussed qualifications than we do. [Polytechnics] focus on mixing theory with practical/applied teaching and market realities – what employers want,” he observes.

Developing economies such as China and India are increasingly looking to upskill workers in fields such as business, management, accounting, finance, marketing, IT, hospitality management, early childhood education and nursing, not to mention English proficiency, says Walton. New Zealand’s proximity to the Asian hub makes this region a natural source of students, specifically China, India, Vietnam, South Korea, Japan, Indonesia and Saudi Arabia, he adds. However, their suite of creative and visual arts courses has started to attract more European students.

There are basic points of difference between the polytechnic and university models, however, and Anne Young at Bay of Plenty Polytechnic in Tauranga notes that their partnership with the University of Waikato in Hamilton enables them to offer academic pathway programmes to school leavers keen to enrol on a bachelor degree. “International students who have graduated senior high school – year 12 – in their home countries can enrol directly into a university bachelor degree with the polytechnic, without the need for a year 13 foundation studies.”

In addition, over the course of three years, students can gain two or three qualifications and are eligible for two full-time, one-year graduate job search visas. This enables students to gain valuable work experience prior to completing their entire degree course and increases their chances of employment after they graduate. “We are the only tertiary institute in New Zealand able to offer a full-time graduate job search visa after just the second year of study to a student who is studying for a New Zealand university bachelor degree,” says Young.

Degrees are transferable at Whitireia New Zealand, explains Walton. As part of its two-city degree course, students can commence a three-year degree at the Auckland campus before transferring to the Wellington campus for their final year. “No other tertiary institution offers this to their international students. We’ll fly them for free between cities too,” he adds. Work experience and internship opportunities are other unique selling points, says Walton. Offered as part of all their two- and three-year degrees, “This three-to-five month work experience has our graduates ‘work ready’.”

Overseas students represent five per cent of the student body at Otago Polytechnic, and Scott notes they have placed “great emphasis” on internationalisation across all three campuses in the last five years. Currently, China, India, the Philippines and Japan are their top sender countries, but changes in immigration policy have seen Japanese and Filipino numbers tail off.

According to Young, 2012 government policy curtailed graduates’ eligibility to seek full-time work if they had only completed a one-year sub-degree (a qualification below degree level). While overseas recruitment has remained stable, Young laments that this legislation impacted negatively on enrolments. The polytechnic is now turning its attention to the Middle East, China and Indonesia to help plug the gap. “In February 2014 we will be introducing a range of attractive new programmes including sub-degree, degree and graduate diplomas, all with work-rights eligibility,” she says.

The use of agents to enrol international students is important to polytechnics. “A large portion of our students come via agents, particularly Asian countries,” says Scott, although a growing number are contacting the institution directly via its website. Young adds, “Agents will always be a significant part of the marketing mix in international recruitment. We prioritise developing relationships with a small number of key agents that have a high degree of specialisation in New Zealand, and have shown significant business integrity.”

“While awareness and interest in New Zealand education is growing, it is crucially important that New Zealand maintains a continued programme of profile building,” says Young. Scott adds there is solid commitment from the New Zealand government to increase overseas student numbers in the future.



Beth Knowles, Chair of New Zealand's Institutes of Technology and Polytechnics

“ITP is an informal group that meets quarterly to discuss issues relating to the export education industry. The members are from 18 government-owned institutes of technology. The group is involved in sharing market intelligence, lobbying to remove barriers to growth and development of the industry, sharing best practice in regard to internationalisation and international student support services, joint marketing and recruitment activities and supporting collaborative international business development opportunities. “An example of a joint recruitment activity is the recent recruitment events held in India, Sri Lanka and Nepal. A number of institutes worked collaboratively with recruitment agencies to hold events in these countries in April 2013. These have proved very popular with our sector, attaining the best growth rate in the NZ export education industry in the last 12 months. We also support Education New Zealand events and promotional activities across a wide range of countries to achieve our goals.”
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Generation Estates  

ASSOCIATION/GROUPS
ALTO  
CAPS-I (The Canadian Association of Public Schools – International)  
Quality English  

BELGIUM
CERAN Lingua International  

BRAZIL
FAAP - Fundação Armando Álvares Penteado  
IH Sao Paulo  

CANADA
Abbotsford School District Business Company  
Algoma University  
Avon Maitland District School Board  
Bow Valley College   
Calgary Board of Education  
Camosun College  
CAPS-I (The Canadian Association of Public Schools – International)  
Centennial College of Appplied Arts and Technology  
College of New Caledonia  
COMOX valley - School District 71  
Eastern Townships School Board  
Edmonton Public Schools  
English Montreal School Board  
Georgian College  
Grande Prairie Public School District  
Greater Victoria School District #61  
Halton Catholic District School Board  
ILSC - International Language Schools of Canada  
Langley School District #35  
Louis Riel School Division  
Niagara Academy of Sports  
Nova Scotia International Student Program  
Peace Wapiti School Division  
Pembina Trails School Division  
Pickering College  
Qualicum School District #69  
St James - Assiniboia School Division  
Study Manitoba School Divisions  
Surrey School District  
Waterloo Catholic District SB  
West Vancouver School District #45  

ENGLAND
Churchill House/English Home Tuition Scheme  
GSM (Greenwich School of Management)  
Kaplan International Colleges  
London School of Business & Finance  
PGL  
Quality English  
Queen's College  
St Giles International  
University Campus Suffolk  

EVENTS
Alphe Conferences  
SR Events  

EXAM BOARD
Cambridge Esol  

HONG KONG
English For Asia  

IRELAND
ISI Dublin  

ITALY
Comitato Linguistico  
IH Palermo  
Italian in Tuscany  
Studioitalia  

JAPAN
Akamonkai Japanese Language School  

SPAIN
International House Sevilla CLIC  

SWITZERLAND
EF International Language Centers  

TOURIST BOARDS
Malta Tourism Authority  

USA
Besant Hill School  
Educatius  
ELS Language Centers  
Forest Ridge School of the Sacred Heart  
Fork Union Military Academy  
Glenholme School  
IH Pacific (Vancouver, Whistler, San Diego)  
Meritas LLC  
Montverde Academy  
Rutgers Preparatory School  
Zoni Language Centers  

AGENTS
Boa Lingua  
ESL Ecole Suisse de Langues  
Idealist Education Consultancy  
Insight Lingua  
World Study Head Office  

AUSTRALIA
English Australia  

CANADA
ILSC - International Language Schools of Canada  
Sol Schools International  

ENGLAND
British Study Centres  
Cambridge Education Group  
Churchill House/English Home Tuition Scheme  
International House World Organisation  
InTuition Languages  
St Giles International  
Twin Group  
University Campus Suffolk  

FRANCE
Accent Francais  
France Langue  
French in Normandy  

GERMANY
BWS Germanlingua  
F+U Academy of Languages  
GLS Sprachenzentrum  

IRELAND
ISI Dublin  

INSURANCE
Dr. Walter GmbH  
Guard. Me  
International Student Insurance.com  

ITALY
Accademia Italiana  
Babilonia  
Scuola Leonardo Da Vinci  
Studioitalia  

JAPAN
Genki Japanese and Culture School  
Kai Japanese Language School  

NEW ZEALAND
Academic Colleges Group  
Languages International  
New Zealand Language Centres - Auckland  

PORTUGAL
CIAL - Centro de Linguas  

SOUTH AFRICA
Cape Studies  

SPAIN
International House Sevilla CLIC  
Escuela de Idiomas Nerja  
Malaca Instituto - Club Hispanico SL  

USA
Rennert International  
TLA The Language Academy  

WORK EXPERIENCE
INTERNeX  
Tellus Group  




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