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Thanks to the following schools for taking part in our first Status survey project:
Akademie Klausenhof, Hamminkeln; Anglo-German Institute, Stuttgart; did deutsch-institut, various;
Die Neue Schule, Berlin; IH Freiburg, Freiburg in Breisgau; Sprachinstitut Treffpunkt, Bamberg; Tandem, Berlin.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
Next month: USA |
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The Status survey gathers market data from language teaching institutions in a variety of countries and produces comparable world market statistics. It is a joint venture from Language Travel Magazine and the Association of Language Travel Organisations (Alto).
The complete breakdown of all the results - such as marketing spend per region and marketing budget analysis - is available at our website for agents and all the schools that complete, or intend to complete, our Status questionnaire when they receive it. To receive the address, please send an email to mail@hothousemedia.com quoting 'Status survey address' in the subject head.
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No. of survey respondents in Germany: 7
Total no. of students in 2000: 10,433
Total no. of student weeks in 2000, estimated: 73,031
Overall average length of stay: 7 weeks
Average cost of a one-month course, excludingaccommodation: DM999 (US$465)*
Average cost of residential accommodation per week: DM230 (US$107)*
Average cost of host family accommodation per week: DM436 (US$202)*
Average commission paid to agents on a language course: 17 per cent
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| Means of recruiting students |
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Intensity of study (hours studied per week) |
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Internet 19%
Agents 41%
Other 40% |
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From 17,5 to 42
Overall average= 27 |
| Student numbers by age range |
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Top student nationalities in Germany by student numbers |
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% of students by age range
8-11 0.5%
12-15 5%
16-18 12%
19-24 41.7%
25-30 22%
30-50 17.6%
50+ 1.2% |
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Germany-based* 24.3%
Spanish 11.8%
British 7.8%
Italian 7.8%
Chinese 7.6%
French 7%
US 2.6%
Polish 2%
Japanese 1.7%
Korean 1.6%
Scandinavian + Finnish 1.3%
Indian 1.4%
Brazilian 0.9%
Mexican 0.8%
Swiss 0.7%
Russian 0.6%
Turkish 0.6%
Portuguese 0.5%
Other, Europe 12.1%
Other, rest of world 6.9%
* local bookings from overseas nationals |
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