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December 2002 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Profile
Destination
City Focus
Status

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Status Survey

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Status: USA 2001

The Status survey is a venture by Language Travel Magazine, in collaboration with the Association of Language Travel Organisations (Alto), which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the US survey: 21
Total no. of students in 2001: 17,080 (one respondent did not give a figure)
Total no. of student weeks in 2001, estimated: 232,288 weeks
Overall average length of stay: 13.6 weeks
Average cost of a one-month course, excluding accommodation: US$941
Average cost of residential accommodation per week: US$233
Average cost of host family accommodation per week: US$192
Fifty-seven per cent of schools paid commission at an average of: 16 per cent
One institution paid commission on accommodation

Means of recruiting students in the USA, 2001 Intensity of study (hours studied per week)
Agents 33%
Other means 24.5%
Internet 24.5%
Local
bookings 18%
From 15 to 25
Overall average = 21.5

Top student nationalities in the USA by student weeks, 2001
Japanese 30%
Korean 21%
Brazilian 7.3%
Taiwanese 5.6%
Swiss 5.4%
German 3.5%
Italian 3.4%
Chinese 2.5%
Colombian 2.5%
Thai 2.2%
Argentinean 2.1%
Venezuelan 2%
Turkish 1.7%
Spanish 1.5%
French 1.4%
Saudi Arabian 1.1%
Mexican 0.9%
Czech 0.8%
Indonesian 0.7%
Other 4.4%

Student numbers by age range
8-11, 0.5%
12-15, 2.2%
16-18, 7.4%
19-24, 47%
25-30, 25.3%
31-50, 15.6%
51+, 2%


Thank you to the following institutions for taking part in our Status survey*:
Arkansas State University, Centre for English as a Second Language, Jonesboro, AS; California State University LA, Los Angeles, CA; Conversa Language Centre, Cincinnati, OH; Embassy CES, various; Ferris State University, Big Rapids, MI; Florida Language Center, Fort Lauderdale, FL; Fulton-Montgomery Community College, State University of New York, Johnstown, NY; Global Language Institute, St Paul, MN; International English Institute, Nashville, TN; Maryville College Center for English Language Learning, Maryville, TN; North Park University, Chicago, IL; Ohio State University, Columbus, OH; Oregon State University, English Language Institute, Corvallis, OR; Talk International, Fort Lauderdale, FL; Saint Michael's College School of International Studies, Colchester, VT; Seattle Language Academy, Seattle, WA; Shane Global Village, Honolulu, HI; University of California, San Diego, CA; University of Wisconsin-Madison, Madison, WI; Virginia Tech English Language Institute, Blacksburg, VA. *one anonymous survey sent in

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

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