December 2005 issue

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Agency Survey
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Status Survey

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New Zealand 2004

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the New Zealand survey: 12

Total number of students at the organisations in 2004: 6,565

Total number of student weeks in 2004, estimated: 49,894

Overall average length of stay in weeks: 8.4

Average cost of a one-month course, excluding accommodation: NZ$1,268 (US$884)

Average cost of residential accommodation per week: NZ$160 (US$111)

Average cost of host family accommodation per week: NZ$194 (US$135)

Average commission paid on a language course: 20 per cent (from 20 to 30)

Two institutions paid commission on accommodation (of between 10 and 20 per cent)

*For currency conversion rate, see page 7.

Means of recruiting students in New Zealand, 2004 Intensity of study (hours studied per week)
Agents 68%
Local bookings 18%
Other means 10.5%
Internet 3.5%
From 19 to 25
Overall average = 22.5

Top student nationalities in Italy by student weeks, 2004
Japanese 30.1%
Korean 21.7%
Swiss 17%
Chinese 8%
Taiwanese 3.9%
Thai 3.5%
Brazilian 3.1%
German 2.8%
Saudi Arabian 1.8%
Russian 1.5%

Student numbers by age range
8-11, 0%
12-15, 11%
16-18, 8%
19-24, 45%
25-30, 16%
31-50, 15%
51+, 5%

Comparing these results with those of last year (see LTM, Dec 2005, page 40), there are some changes and some continuing trends. The average length of stay is one noticeable change, down from 12.4 weeks to 8.4 this year.

In terms of nationalities present at NZ schools, Chinese students were no longer number-one nationality in 2004, as has been documented. Swiss students were more populous and Germans were in the top

10 for the first time. Other patterns were constant.

The importance of agents remains high, year on year, with 68% of students recruited via agents, up from 65%. Internet recruitment remains low.

Price-wise, there was little change or lower prices than in 2004’s survey.

There were more students this year in the 31+ age ranges.

Thank you to the following institutions for taking part in our Status survey:
Christchurch College of English, Christchurch; Dominion English Schools, Auckland and Christchurch; Garden City English School, Christchurch; Lakes District Language School, Queenstown; Languages International, Auckland; Linguis International Institute of Language & Culture, Christchurch; Mount Maunganui Language Centre, Mount Maunganui; Rotorua English Language Academy, Rotorua; South Canterbury School of English Language, Timaru; Southern Lakes English College, Queenstown; Taupo Language & Outdoor Education Centre, Taupo; Worldwide School of English, Auckland.
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