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Status:
New Zealand 2005
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
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Number of participating organisations in the NZ survey: 12
Total number of students at 11 of the 12 organisations in 2005: 4,309
Total number of student weeks in 2005, estimated: 44,383
Overall average length of stay in weeks: 10.3
Average cost of a one-month course, excluding accomm.: NZ$1,245 (US$821)
Average cost of residential accommodation per week: NZ$162 (US$107)
Average cost of host family accommodation per week: NZ$196 (US$129)
Average commission paid on a language course: 20 per cent (from 15 to 30)
One institution paid commission on accommodation (of 20 per cent)
*For currency conversion rate, see page 7.
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Means of recruiting students in New Zealand, 2005
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Intensity of study (hours studied per week) |
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Agents 70%
Other means 12%
Local bookings 10%
Internet 8%
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From 20 to 25.
Overall average = 23.3 |
Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 39%
Travel costs 34%
Publicity costs 27%
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Asia 56%
W Europe 16%
Middle East 10%
Latin America 9%
C&E Europe 8%
Australasia 1%
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| Top student nationalities in New Zealand by student weeks, 2005 |
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Japanese 36%
Korean 20.8%
Swiss 11%
Chinese 4%
Saudi Arabian 3.8%
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Taiwanese 3.1%
Thai 2.9%
German 2.9%
Hong Kong 2.3%
French 1.8%
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| Student numbers by age range |
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8-11, 0.5%
12-15, 4.5%
16-18, 13%
19-24, 34.5%
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25-30, 34%
31-50, 11%
51+, 2.5% |
| Observations |
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With the same number of schools in our survey this year as last year, the overall number of students was lower in 2005 than in 2004, although one school did not reveal its student intake. Other 2004 trends, notably prices, were identical year on year.
Agencies remain very important in the NZ marketplace, accounting for 70% of student bookings, up 2% from 68% last year.
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The top four nationalities remain the same with Japanese and Korean students accounting for over half of all students. This year, Saudi Arabian students were more numerous, while students from Hong Kong featured for the first time.
The average length of stay has increased, which helps offset the lower numbers, with students typically enrolling for 10.3 weeks as opposed to 8.4 weeks in 2004.
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Thank you to the following institutions for taking part in our Status survey:
Dominion English Schools, Auckland; Eastern Institute of Technology, Napier; English Voyage Academy, Whitianga; Garden City English School, Christchurch; Language Schools New Zealand, Christchurch; Language Studies International, Auckland and Christchurch; Languages International, Auckland and Christchurch; Lakes District Language School/Queenstown Resort College, Queenstown; Mount Maunganui Language Centre, Mount Maunganui; Rotorua English Language Academy, Rotorua; Taupo Language and Outdoor Education Centre, Taupo; University of Otago Language Centre, Dunedin.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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