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December 2006 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
Request information from our advertisers

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Status Survey

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Status:
New Zealand 2005

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the NZ survey: 12
Total number of students at 11 of the 12 organisations in 2005: 4,309

Total number of student weeks in 2005, estimated: 44,383

Overall average length of stay in weeks: 10.3

Average cost of a one-month course, excluding accomm.: NZ$1,245 (US$821)

Average cost of residential accommodation per week: NZ$162 (US$107)

Average cost of host family accommodation per week: NZ$196 (US$129)

Average commission paid on a language course: 20 per cent (from 15 to 30)

One institution paid commission on accommodation (of 20 per cent)
*For currency conversion rate, see page 7.

Means of recruiting students in New Zealand, 2005
Intensity of study (hours studied per week)
Agents 70%
Other means 12%
Local bookings 10%
Internet 8%
From 20 to 25.
Overall average = 23.3

Total marketing spend by sector in %
Marketing budget by region (overall %)
Agency costs 39%
Travel costs 34%
Publicity costs 27%
Asia 56%
W Europe 16%
Middle East 10%
Latin America 9%
C&E Europe 8%
Australasia 1%

Top student nationalities in New Zealand by student weeks, 2005
Japanese 36%
Korean 20.8%
Swiss 11%
Chinese 4%
Saudi Arabian 3.8%
Taiwanese 3.1%
Thai 2.9%
German 2.9%
Hong Kong 2.3%
French 1.8%

Student numbers by age range
8-11, 0.5%
12-15, 4.5%
16-18, 13%
19-24, 34.5%
25-30, 34%
31-50, 11%
51+, 2.5%

Observations
With the same number of schools in our survey this year as last year, the overall number of students was lower in 2005 than in 2004, although one school did not reveal its student intake. Other 2004 trends, notably prices, were identical year on year.

Agencies remain very important in the NZ marketplace, accounting for 70% of student bookings, up 2% from 68% last year.

The top four nationalities remain the same with Japanese and Korean students accounting for over half of all students. This year, Saudi Arabian students were more numerous, while students from Hong Kong featured for the first time.

The average length of stay has increased, which helps offset the lower numbers, with students typically enrolling for 10.3 weeks as opposed to 8.4 weeks in 2004.


Thank you to the following institutions for taking part in our Status survey:
Dominion English Schools, Auckland; Eastern Institute of Technology, Napier; English Voyage Academy, Whitianga; Garden City English School, Christchurch; Language Schools New Zealand, Christchurch; Language Studies International, Auckland and Christchurch; Languages International, Auckland and Christchurch; Lakes District Language School/Queenstown Resort College, Queenstown; Mount Maunganui Language Centre, Mount Maunganui; Rotorua English Language Academy, Rotorua; Taupo Language and Outdoor Education Centre, Taupo; University of Otago Language Centre, Dunedin.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
Belta
English Australia
Fedele
Ialc
MEI-Relsa
Quality English

STUDENT WEBSITES
language-
       programs.net

TOURIST BOARDS
Fedele/Turlingua
Malta Tourism
       Authority

WORK EXPERIENCE/
INTERNSHIPS
Access
       International
Anglolang Academy
       of English
Aspect
Auckland English
       Academy
Cambridge Academy
       of English
Cape Studies -
       Pacific Gateway
       Study Group
Churchill House
Cork English College
Eastbourne School
       of English
Eckersley School of
       English
Excel English
Frances King
Kaplan Educational
       Centers
Lake School of
       English
Languages
       International
Malvern House
Modus Language
       Institute
Monash University
Prolog- International
       House Berlin
Rotorua English
       Language Academy
Tellus Group / Work
       Experience UK
University of
       California San Diego
Vancouver English
       Centre

WORKSHOPS/EXPOS
Belta
English Australia
IALC
MEI-Relsa

AUSTRALIA
English Australia
Monash University

CANADA
Access International
Immersion Baie-des-
       Chaleurs
Modus Language
       Institute
Vancouver English
       Centre

CHINA
Mandarin House

ENGLAND
Anglolang Academy
       of English
Aspect (Australia,
       Canada, England,
       France, Germany,
       Ireland, Malta,
       New Zealand,
       Scotland, South
       Africa, Spain, USA)
Beet Language
       Centre
Bell International
       (Malta, UK)
Cambridge Academy
       of English
Churchill House
Cicero Languages
       Int.
Eastbourne School
       of English
Eckersley School of
       English
English Language
       Centre Brighton
       & Hove
Excel English
       Language School
Frances King School
       of English
Ialc
Lake School of
       English
LAL Language and
       Leisure
       (England, Malta,
       South Africa, USA)
London School of
       English
Malvern House
Millfield Enterprises
Quality English
Queen Ethelburga's
       College
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
Tellus Group
West London
       Business College
Wimbledon School
       of English

GERMANY
Prolog- International
       House Berlin

IRELAND
Cork English College
       /Language &
       Activity Holidays
Galway Cultural
       Institute
Linguaviva Centre
MEI-Relsa

MALTA
Malta Tourism
       Authority

NEW ZEALAND
Auckland English
       Academy
Languages
       International
Rotorua English
       Language Academy

POLAND
York School

RUSSIA
Liden & Denz
       Language Centre

SCOTLAND
Stirling University

SOUTH AFRICA
Cape Studies -
       Pacific Gateway
       Study Group
Good Hope Studies
Interlink School of
       Languages

SPAIN
Fedele/Turlingua

SWITZERLAND
EF Language
       Colleges Ltd

USA
American Language
       Communication
       Center
Brown University
California State
       University Fullerton
ELS Language
       Centers
Kaplan Educational
       Centers (Canada,
       England, USA)
Monterey Institute of
       International
       Studies
University of
       California Riverside
University of
       California San Diego
University of
       California Santa
       Cruz
Zoni Language
       Centers