December 2007 issue

Travel News
Agency News
Agency Survey
Market Report
Special Report
Course Guide
Regional Focus

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Brazil stays strong

Brazil’s outgoing student market continued to increase in 2006 and the beginning of 2007, fuelled mainly by a healthy economy and an increased interest in studying overseas.

Key points
The total number of students placed by the 17 agencies in our survey was 13,295

Individual agencies placed between 10 and 8,000 students on courses per year

Average business growth was 25 per cent in the last 12 months

The average length of stay for Brazilian students was nine weeks

Overall, 79 per cent of Brazilian students stayed with host families when studying overseas

Seven agencies charged their clients a handling fee of between US$50 and US$150

On average, each agency worked with 23 schools in the last 12 months

Top destinations Most popular courses
1. Canada 36%
2. UK 17%
3. USA 16%
4. Australia 8%
5. Spain 5%
6. New Zealand 4%
7. ireland 3%
8. France 0.7%
9. Germany 0.3%
1. General 46%
2. Intensive 21%
3. Lang. + work 14%
4. Summer vacation 6%
5. Business 5%
6. Junior 3%
7. Academic prep. 2%

Reasons for language travel
Types of courses
1. Future work 38%
2. Studies overseas 25%
3. Current work 19%
4. Studies at home 8%
5. Pleasure 2%
Other 8%
1. Lang. programme 72%
2. Work & travel 17%
3. Internships 5%
4. Higher education 0.5%
Other 5.5%

How do agencies recruit students?
How do agencies find new schools to represent?
1. Word of mouth 51%
2. Website 16%
3. Mail shots 8%
4. Seminars to students7%
5. Adv. in press 6%
6. Adv. on tv/radio 2%
Other 10%
1. Fairs or expos 30%
2. Workshops 25%
3. LTM/ETM 15%
4. Internet 17%
5. Other press 3%
Other 7%

Percentage of agents who recognised each of the following organisations
Acpet 29%
English Australia 65%

Capls 71%
CLC 65%

Souffle 29%
L'Office 18%
Unosel 12%
FLE 18%

MEI~Relsa 59%
IEAI 24%

Asils 12%
Italian in Italy 24%

Feltom 35%

New Zealand
Ed. NZ 47%
English NZ 47%

Aeple 6%

South Africa
Eltasa 24%
English SA 24%

Fedele 53%

ABLS 24%
English UK 65%
British Council 88%

Eaquals 29%

Accet 47%
CEA 24%

Ialc 59%
Quality English 35%
Tandem 35%

Market growth
Brazilian agencies have reported good times for their businesses in the last few years and this year’s Agency Survey on Brazil shows that this upward trend is continuing. Just one of the 17 agencies that took part in our survey reported that business had declined over the last 12 months, while average business growth across all our respondents was a healthy 25 per cent. This figure is, however, a decrease on the results of our previous survey, when business growth reached 49.5 per cent (see Language Travel Magazine, November 2006, pages 16-17). One agency pointed out that there was increased competition for clients among agencies in Brazil as mainstream travel agents were increasingly diversifying into this area and more agencies were being set up.

Language and destination trends
Canada’s appeal in the Brazilian student market declined very slightly this year with 36 per cent of students choosing to study in this country, compared with 43 per cent in our previous survey. Otherwise, the favourite destinations were fairly similar to last year although slightly more students were choosing to study in Spain – up one percentage point on the previous year – and Ireland, up two percentage points on 2006’s result.

Student and course trends
The most common reason students gave their agencies for studying overseas was in order to improve their future job prospects and this trend has not changed since our previous survey. The percentage of students giving this reason for their studies had, however, increased by 10 percentage points while those with plans for further studies overseas increased from 17 per cent previously to 25 per cent this year. In contrast, those wanting to learn a language overseas for their current studies decreased from 19 per cent to just eight per cent this year. The growing number of students learning a language for future work purposes may explain the increase in popularity of general language courses, which were taken by 46 per cent of students this year, compared with 35 per cent in 2006. Meanwhile, the need for specialist programmes such as business or academic preparation courses declined somewhat.

Agency business
A greater proportion of agency business was geared towards students wanting to study on language programmes abroad than previously – up by 20 percentage points – which is an interesting development as previous Agency Surveys on other countries have tended to show an increased diversity in the programme types opted for by students. Volunteer programmes in particular appear to have fallen out of favour with Brazilian students as the percentage of agency business dealing with this sector was negligible this year, compared with six per cent previously.

Looking ahead
With a booming economy, most agencies predict business growth will continue in 2008 with more Brazilians able to invest in their education overseas. Specific factors that are likely to help the market along in the future include the possibility of Brazil making an agreement with New Zealand regarding the working holiday scheme and an increase in interest among students for new destinations and products. One development that was expected to have a detrimental effect on work programmes in the USA was a recent change in visa regulations.

Economic overview

Brazil’s exports and imports rose to record levels this year, with exports reaching US$15.1 billion in August and imports rising to US$11.6 billion, according to the Trade Ministry.

Brazil’s currency appreciated by 13.9 per cent in the first eight months of 2007, reassuring investors that the economy remains in good shape and will continue to grow, along with demand for the country’s main exports of orange juice, steel, coffee and soya beans.

Central Bank President, Henrique Meirelles, said that the Brazilian economy, “remains on a trajectory of sustained expansion.” Economists predict that the country’s GDP will rise to an overall 4.7 per cent for the whole of 2007.

Source: Bloomberg.com, IHT

Brazilian agents named a range of language programmes they work with, including, in Australia: Bond University, Gold Coast, QLD; Phoenix Academy, Perth, WA; Shafston College, Brisbane, QLD. In Canada: English Bay College, Vancouver, BC; International Language Academy of Canada, various; Language Studies Canada, various; Pacific Language Institute, various; Vancouver English Centre, Vancouver, BC; Western Town College, various. In Germany: Tandem, various. In Ireland: English in Dublin, Dublin; International Study Institute, Dublin. In New Zealand: Crown English Language Academy, Auckland; Dynaspeak, Auckland; Languages International, various; Worldwide School of English, Auckland; Rural Exchange New Zealand, Christchurch. In Spain: Enforex, various; Estudio Sampere, various. In the UK: British Study Centres, various; East London School of English, London; Hampstead School of English, London; Hilderstone College, Broadstairs; International House, Torquay; Kings School of English, various; London School of English, London; Malvern House, London; Millfield School, Somerset; Stafford House, Canterbury; The Oxford English Centre, Oxford; SNT International College, Bournemouth; St Giles International, various. In the USA: ELS, various; Poly Languages Institute, Los Angeles, CA; Rennert Bilingual, New York, NY. Worldwide: Aspect, Embassy CES, Geos Oceania.

Thank you to the following agencies for taking part in this survey: Atrium Turismo, Bei Bridge Education International, Bex – Brazilian Exchange, Brasil Intercultural, Brazilians to the World, Canada-Brasil, Canadianz, Central de Intercambio – CI, Cultura Inglesa, Exel Cursos e Turismo, Fit Intercambio, Hanseatic Tours, ICL – StudyNet, Ciete, International Schools, Kangaroo Tours, Liguria Turismo.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.





English Australia
Perth Education City


Your World on

Malta Tourism
Turismo Valencia

English Australia
Perth Education City

CERAN Lingua
      (Belgium, England,
      France, Ireland,
      Japan, Netherlands,

Open English

Quest Language
Seneca College
Vancouver English

Beijing Easyou
      Chinese Language
Mandarin House

Global Study
      (Karlov College)

ILI International
      House - IH Cairo

Bell International
Kaplan Aspect
      Educational Centers
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      (England, Malta,
      South Africa, USA)
Malvern House
      College London
Queen Ethelburga’s
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,

International House
      Berlin - Prolog
Lichtenberg Kolleg

Centre of English
      (England, Ireland)
Galway Cultural
ISI- International
      Study Institute

Kai Japanese
      Language School

Durbe Ture

EC - English
      Language Centres
     (England, Malta,
      South Africa, USA)
Malta Tourism

Malaca Instituto –
      Club Hispánico SL
Pamplona Learning
      Spanish Institute
Turismo Valencia

EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta,
      New Zealand,
      Russia, Scotland,
      Spain, USA)

ALCC - American
ELS Language
      (Canada, USA)
Kaplan Aspect
      Educational Centers
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
University of
      California Riverside
University of
      California Santa Cruz
University of Illinois
      at Urbana-
Zoni Language
      Centers Canada
      (Canada, USA)


Kaplan Aspect
      Opus Programme
Training Partnership
      Ltd. (The)
Twin Group

International House
      Sevilla - CLIC