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December 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status Survey

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Status:
Italy 2006

Key points
Number of participating organisations in the Italy survey: 14

Total number of students at the organisations in 2006: 5,465

Total number of student weeks in 2006, estimated: 13,116

Overall average length of stay in weeks: 2.4

Average cost of a one-month course, excluding accommodation: e667 (US$937)

Average cost of residential accommodation per week: e176 (US$247)

Average cost of host family accommodation per week: e223 (US$313)

Average commission paid on a language course: 21 per cent (from 15 to 30)

Two institutions paid commission on accommodation (averaging 7.5 per cent)

*For currency conversion rate, see page 7.

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing “Status survey web address” in the subject heading. We will then forward the web address to you.

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 


Means of recruiting students in the USA, 2006
Intensity of study (hours studied per week)
Agents 32%
Other means 24
Local Bookings 24%
Internet 20%
From 40 to 30
Overall average = 19.2

Total marketing spend by sector in %
Marketing budget by region (overall %)
Publicity costs 58%
Agency costs 26%
Travel costs 16%
W Europe 45%
C&E Europe 22%
North America 16%
Asia 8%
Australasia 5%
Latin America 3%
Middle East 1%

Top student nationalities in the UK by student weeks, 2006
German 13.9%
US 13.5%
Japanese 8.9%
Swiss 8.2%
UK 6.5%
Austrian 4.9%
Spanish 4.8%
Australian 3.6%
French 3.4%
Canadian 3.4%

Student numbers by age range
8-11, 0.5%
12-15, 2%
16-18, 7.5%
19-24, 25%
25-30, 29%
31-50, 25%
51+, 11%

Observations
• German students are still the most numerous, accounting for 13.9 per cent of the nationality mix. However, the US closed the gap considerably this year, with a 13.5 per cent share of the market, up from 5.7 per cent previously. Western Europe continued to account for almost half of all student bookings in Italy.

• Local bookings as a means of recruiting new students represented 24

per cent of bookings; a 15 per cent increase on last year. Enrolments via the Internet slowed, seven percentage points down, and agent usage held steady, making up 32 per cent of bookings.

• Average length of stay dipped very slightly from 2.8 weeks (see LTM, November 2006, page 74) to 2.4 weeks this year.

• Course costs had risen on average by US$187 in comparable dollar terms.


Thank you to the following institutions for taking part in our Status survey:

Accademia del Giglio, Florence; Corsi di Lingue Varese, Varese and Gallarate; Eurocentres, Florence; Il Sillabo, San Giovanni Valdarno; Interlingue School of Languages, Rome; Institute Galilei, Florence; Istituto il David, Florence; Koine Centre, Florence, Lucca, Cortona, Elba Island, Bologna; Laboratorio Linguistico – Scuola di Lingua Italiana, Milazzo; Lingua It, Verona; Centro di Lingua e Cultura Italiana, Livorno; Orbitlingua, Orbetello; Piccola Universita Italiana, Tropea; Studioitalia, Rome.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS / GROUPS
English Australia
Felca
Ialc
MEI-Relsa
Perth Education City

EXPOS / WORKSHOPS
Wystc

SERVICES
Your World on
      Monday

TOURIST BOARDS
Malta Tourism
      Authority
Turismo Valencia

AUSTRALIA
English Australia
Perth Education City

BELGIUM
CERAN Lingua
      International
      (Belgium, England,
      France, Ireland,
      Japan, Netherlands,
      Spain)

BRAZIL
Open English

CANADA
Quest Language
      Studies
Seneca College
Vancouver English
      Centre

CHINA
Beijing Easyou
      Chinese Language
      School
Mandarin House

CZECH REPUBLIC
Global Study
      (Karlov College)

EGYPT
ILI International
      House - IH Cairo

ENGLAND
Bell International
Kaplan Aspect
      Educational Centers
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure
      (England, Malta,
      South Africa, USA)
Malvern House
      College London
Queen Ethelburga’s
      College
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)

GERMANY
International House
      Berlin - Prolog
Lichtenberg Kolleg
      E.V.

IRELAND
Centre of English
      Studies
      (England, Ireland)
Galway Cultural
      Institute
ISI- International
      Study Institute
      Ireland
MEI-Relsa

JAPAN
Kai Japanese
      Language School

LATVIA
Durbe Ture

MALTA
EC - English
      Language Centres
     (England, Malta,
      South Africa, USA)
Malta Tourism
      Authority
NSTS

SPAIN
Malaca Instituto –
      Club Hispánico SL
Pamplona Learning
      Spanish Institute
Turismo Valencia

SWITZERLAND
EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta,
      New Zealand,
      Russia, Scotland,
      Spain, USA)

USA
ALCC - American
      Language
      Communication
      Center
ELS Language
      Centers
      (Canada, USA)
Kaplan Aspect
      Educational Centers
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
University of
      California Riverside
University of
      California Santa Cruz
University of Illinois
      at Urbana-
      Champaign
Zoni Language
      Centers Canada
      (Canada, USA)


WORK WISE

ENGLAND
Kaplan Aspect
      Opus Programme
LAF
Training Partnership
      Ltd. (The)
Twin Group

SPAIN
International House
      Sevilla - CLIC