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December 2009 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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Canada Feedback

Chinese student numbers were high among the respondents who took part in this issue’s Feedback Survey of Canada, while the proportion of Western Europeans was down on last year.

Canada feedback at a glance

Total number of students: (female 101, male 73, Unknown 3) 177
Average age in years:
24.9
Average length of programme in weeks:
12.6
Average number of students in class:
11
Average number of hours of language tuition per week:
22.5
% of students who found out about their course through an agent:
41
% of students who booked through an agent or adviser:
50
% of students who had been on another language programme:
29
% of students who would recommend their school:
88


Respondents by world region of origin Top nationalities
1. Asia 46%
2. Latin America 29%
3. Western Europe 14%
4. C&E Europe 3%
4. Africa 3%
Unknown 5%
1. Korean 14%
2. Chinese 11%
3. Japanese 10%
3. Mexican 10%
5. Saudi Arabian 8%
6. Colombian 6%
7. Brazilian 5%
7. Venezuelan 5%
9. Swiss 4%
10.Spanish 3%
10.German 3%

In my class there are... How easy is it to practise your language skills with native speakers?
1. The right number of students (48%)
2. Too many students who speak my language (19%)
3. Too many students from one other country (18%)
4. Too many students (10%)
Unknown 5%
1 Very easy (40%)
2. Quite hard (37%)
3. Quite easy (16%)
4. Very hard (6%)
Unknown 1%

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. Recommended by an agent (41%)
2. Recommended by a friend/relative (31%)
3. I found it on the Internet (24%)
4. I saw it advertised (2%)
Yes (50%)
No (42%)
Unknown (8%)

Student reasons for school selection included:
“It has a good mix of school [classes] and activities”
“They keep a well-balanced mix of nationalities”
“They offer the best option of payment”
“Tuition was cheaper than at many other schools”

Before looking for your course, did you know where you wanted to study?
Country
Yes (81%)
No (14%)
Unknown (5%)
City/town
Yes (65%)
No (30%)
Unknown (5%)
School
Yes (40%)
No (54%)
Unknown (6%)


Student nationality
While Koreans again made up the largest single nationality at the English language centres in Canada that took part in this issue’s Feedback survey, Japanese students – who last year were in joint first place with Koreans – had slumped into third place this year, with a 10 per cent market share (see LTM December 2008 pages 20-21). In second place this year, with an 11 per cent market share, were Chinese students, who were noticeably absent from last year’s line up. Asia’s combined share was up by eight percentage points this year to 46 per cent. In contrast, Western European numbers were lower, accounting for only 14 per cent in comparison with 24 per cent last year. Looking at individual market share, German, Swiss and Spanish numbers were all down by four or five percentage points each.

Student motivation
Just over 60 per cent of students were 25 years old or under, and 52 per cent were university or high school students. Although those currently in employment (either business people, professionals or teachers) accounted for only 26 per cent of our respondents, 39 per cent of all respondents said they would use their English for their current or future work. This was, however, down from 50 per cent last year. Instead, a higher proportion were learning English for their further studies in Canada – up from 12 per cent last year to 29 per cent in this issue’s survey. This was certainly boosted by the higher numbers from China, as within this nationality group alone, 60 per cent of students were going on to further studies in Canada.

Student enrolment
Personal endorsement of schools by a friend, relation or agent played an important role in influencing students in their choice. Thirty-one per cent of students said they first heard of their school from a friend or relative while 41 per cent said they had been informed of the school by an agent. The Internet played a relatively small role in the recruitment of students, with only 24 per cent of students saying they had found the school by browsing the Internet. A similar proportion of students booked their course through an agent as they did last year (50 per cent).

Standard of the schools
The number of students in a class ranged from three to 20, averaging out at 11. Ten per cent of our respondents agreed that there were too many students in their class; interestingly, they were in classes of 14 or more students. An additional 19 per cent agreed that there were too many students who spoke their own language. This included 54 per cent of our Korean respondents and 30 per cent of Chinese. Being in classes with lots of their compatriots did seem to tarnish some students’ language travel experience. Of the 14 per cent who said they would not recommend their school to others, 64 per cent had been dissatisfied with the nationality make up of their class. However, overall, 48 per cent indicated they were satisfied with the size and nationality mix of their classes, and 88 per cent said they would recommend to others.

Living in Canada
On average, students were paying CAN$439 (US$409) for a course plus accommodation per week, and 66 per cent of students found the cost of living to be higher than at home. The language, people and countryside were rated highly among things students most liked about Canada.


Thank you to the following schools for participating in our survey: ABC ESL Canada, Mississauga, ON; ACCESS International English Language Centre, Toronto, ON; Berlitz Canada, Vancouver, BC; Bow Valley College, Calgary, AB; Canadian Language Learning College, Halifax, NS; College Platon, Montreal, QC; English Language Institute (UBC), Vancouver, BC; Four Corners Language Institute, Victoria, BC; GEOS Language Academy, Montreal, QC; Global Village, various; Heartland International English School, Winnipeg, MB; International Language School YMCA, Montreal, QC; International Language Schools of Canada (ILSC), Vancouver, BC; ITTTI, Vancouver, BC; POINT3, Montreal, QC; Vancouver English Centre, Vancouver, BC.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/GROUPS
ABLS  
English Australia  
Feltom Malta  
MEI Ireland  
IALC International  

EVENTS
Alphe Conferences  
IALC International  

EXAM BOARDS
IELTS  

SERVICES
Alphe Conferences  
College Bound
      Network
InTouch  
Student Marketing  

TOURIST BOARDS
Malta Tourism
      Authority  
Queensland
      Education
      and Training
      International,
      Trade Queensland  

WORK EXPERIENCE
Twin Group  
      (Ireland, England,
      USA)

AUSTRALIA
CQUniversity
      Australia  
English Australia  
Embassy CES  
Queensland
      Education
      and Training
      International,
      Trade Queensland  

CANADA
College Platon  
Elmwood School  
ILAC - International
      Language Academy
      of Canada  
Richmond School
      District #38  

CHINA
IH Xi'an
Mandarin House

ENGLAND
ABC Languages  
Anglophiles
      Academic  
      (England, Ireland,
      USA, Cyprus,
      Canada)
Bell International  
      (Malta, UK)
IALC International  
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta, New
      Zealand,South Africa,
      UK, USA)
LAL Language
      and Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
Study Group  
       (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy,New Zealand,
      South Africa, Spain,
      USA)
Twin Group (
      Ireland, England,
      USA)
Queen Ethelburga's
      College  
SUL Language
      Schools  
University of Essex -
      International
      Academy  

GERMANY
International House
      Berlin - Prolog  

IRELAND
MEI Ireland  

JAPAN
Kai Japanese
      Language School  

MALTA
Clubclass
      Residential
      Language School  
Feltom Malta  
Malta Tourism
      Authority  

NEW ZEALAND
Dominion English
      Schools  

SCOTLAND
Holme Park  

SPAIN
Malaga Si  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Singapore,
      South Africa, Spain,
      USA)

USA
IELTS  
CollegeBound
      Network  
Eastern
      Washington
      University  
Inlingua Language
      Centers  
NYC Language
      Vacations  
University of
      Nebraska - Lincoln  
Zoni Language
      Centers 
      (Canada, USA)  

WALES
Celtic School  



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