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December 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

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Family courses in Malta

Family learning opportunities, whereby parent and child learn together, are a small but significant part of the language teaching market. Several language schools in Malta offer specifically designed family programmes while others offer separate junior/adult components with the option to live together in host family or residential accommodation.

Family study abroad trips have certainly grown in popularity over the last few years and Maureen McDonald at Alpha School of English in St Paul’s Bay, notes that having welcomed both adults and juniors to the school for many years, a designated family programme, launched in 2008, made logical sense. Fun and flexible, McDonald says that parents can choose to take a standard group course, a specialised course such as Business English or opt for a two-to-one course where they can learn alongside their child, simultaneously. All options, she says, are popular. “We have noticed a trend which shows that families with teenage children tend to book separate activity programmes while those with younger kids prefer to book one of our tailored family leisure programmes such as the Family Junior Fun Pack or Family Adventure Pack,” she adds.

Louiseanne Mercieca at English Language Academy (ELA) in Sliema relates that the school offers both joint and separate tuition for both parent and child, however she recommends the latter option owing to differences in proficiency and speed of learning. This very “personal service”, where clients effectively tailor their own programme, is certainly appreciated, says Mercieca.

Indeed, the specific requirements of an individual family or of a parent and child can vary drastically and providers note flexibility is key if the learning experience is to be a positive one. At Gateway School of English (GSE) in St Julian’s, Karl Sammut relates that they offer various options, namely private tuition for juniors and group courses for parents, plus leisure activities for children while their parents take an English course. He adds that this kind of attention to detail does not go unnoticed by clients. “We are having adult clients who attend courses at our school and specifically ask for information about these kinds of programmes only to return together with their children and partner/spouse for the second time for a Parent & Child course.”

For some providers, this sector of the language travel market is relatively uncharted. Isabella Conti from Gzira-based language school, NSTS, notes they have just started marketing their Family Club programme for 2011. “Parents have the option to book an English programme with us or simply relax and enjoy a much deserved holiday…and we can take care of the children if they attend our activities,” she explains. Or, she says, children can attend the school’s Junior Camp Programme that caters for eight-to-17 year olds. Programme timetables, for both adults and children, run parallel to one another, so both can enjoy free or activity time together, which is an added bonus, says Conti.

With two, three or even four family members to consider, convenient family accommodation, which provides all the necessary amenities, is an important consideration for prospective clients. Conti at NSTS relates that parents and children can stay at the same accommodation, an option that was not available previously, while students at Clubclass Residential Language School in St Julian’s benefit from the school’s on site amenities. “The school, accommodation and facilities are all under the same roof, therefore minimising travelling time and costs,” observes Caroline Castillo at the school. Nicola Mizzi from LAL Malta in Sliema counts family hotel rooms, self-catering apartments and host family accommodation among their offerings. Flexible and dependent on the family’s needs, “teens and juniors can also stay at our [student] residence whilst their parents stay at one of our other options,” she notes.

An increase in demand from direct clients and agent partners led GSE in St Julian’s to offer special discounted rates for accommodation this year. Children aged 13 years and under qualified for free half board accommodation provided they were travelling with their parents and were attending the school’s Parent & Child / Family programme. “We are now also providing child care services (as an alternative to having lessons) for the very young within the school premises,” adds Sammut.

Analyses of nationality trends reveal that Central and Eastern Europeans are typically drawn to this type of programming. ELA, Clubclass, NSTS and Aclass Academy of English in Pembroke, all signalled that Russia was a good source market. However, newer markets are emerging. “We have started to receive some requests from Japan and Turkey,” vouches Conti, while Mercieca notes that this summer the school welcomed participants from Korea and South America.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ASSOCIATIONS/ GROUPS
IALC International  
NEAS Australia  

EVENTS
Alphe Conferences  
IALC International  

EXAM BOARDS
IELTS  
Pearson Education  

INSURANCE
Dr. Walter GmbH  

SERVICES
LTM Digital  
Student Marketing  

TOURIST BOARDS
Malta Tourism
      Authority  

WORK EXPERIENCE
Twin Group  

AUSTRALIA
Academies
      Australasia  
NEAS Australia  

CANADA
College Platon  

ECUADOR
Academia de
      Español Surpacífico

ENGLAND
Cambridge Education
      Group  
International House
      London  
Kaplan Aspect  
King's Colleges  
LAL Central
      Marketing Office  
Queen Ethelburga's
      College  
Sedbergh School  
Study Group  
Twin Group  
University of Essex -
      International Academy

GERMANY
International House
      Berlin - Prolog  

ITALY
Terramare.  

JAPAN
Genki Japanese
      and Culture School  
Kai Japanese
      Language School  
Yokohama
      International
      Education Academy

MALTA
Alpha School of
      English  
Clubclass
      Residential
      Language School  
Malta Tourism
      Authority  

SPAIN
Malaga Si  

SOUTH AFRICA
Cape English
      Language School  

SWITZERLAND
EF Language
      Colleges Ltd  

USA
California State
      University Chico  
Califorinia State
      University
      Northridge  
California State
      University Long
      Beach  
ELS Language
      Centers  
IH New York  
San Diego
      State University  
Zoni Language
      Centers  



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