Loading

December 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
Request information from our advertisers


Digital version
To view this page in the digital issue click on this graphic.



Back issues

Status Survey

Download Mediapack

Get a Free Copy

Subscriptions
Calendar of events
Useful links
Language Travel Magazine
11-15 Emerald Street
WC1N 3QL
London, England
T: +44 (0)20 7440 4020
F: +44 (0)20 7440 4033
Pacific Office
T/F: +61 (0)8 9341 1820

Other products


Status:
Italy 2009


The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in Italy survey: 41
• Total number of students at the organisations in 2009: 25,349
• Total number of student weeks in 2009, estimated: 114,070
• Overall average length of stay in weeks: 4.5
• Average cost of a one-month course, excluding accommodation: €707 (US$974)
• Average cost of residential accommodation per week: €217 (US$299)
• Average cost of host family accommodation per week: €242 (US$333)
• Average commission paid on a language course: 25
Two of the institutions profiled paid commission on accommodation


Means of recruiting students in Italy, 2009 Intensity of study (hours studied per week)

Agents 27%
Internet 34%
Local bookings 25%
Other means 14%

From 15 to 24.2hours per week

Average = 20 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 28%
Publicity costs 52%
Travel costs 20%

W Europe 42%
C&E Europe 18%
North America 18%
Asia 8%
Australasia 7
Latin America 7%


Top student nationalities in Italy by student weeks, 2009

1. German 12%
2. US 11.5%
3. Japanese 9%
4. Scandinavian and Finnish 7%
5. British 6%

6. Austrian 5%
7. Spanish 5%
8. French 4%
9. Swiss 3%
10. Dutch 3%


Student numbers by age range

8-11         0%
12-15      0%
16-18      6%
19-24      31%

25-30      27%
30-50      21%
50+          15%

Observations
• Italian schools association, Asils, contributed significantly to this year’s survey on Italy, although as the members who took part did so anonymously, we cannot list all the individual respondents. In total 34 out of 38 Asils members took part in the survey as well as seven others.

• The number of US students were down significantly in our 2009 survey compared with 2008, making up 11.5 per cent of the student body this year compared with 22 per cent previously (see LTM, December 2009, page 48). The top nationalities in Italy remained largely the same as in our previous survey, however, with Japanese climbing slightly up the chart to third place with nine per cent of the student body, compared with seven per cent previously.

• Bookings through agents went down slightly, accounting for 27 per cent of students instead of 36 per cent previously. Correspondingly, agency costs made up a lesser percentage of the marketing budget (28 per cent compared with 30 per cent).


TThank you to the following institutions for taking part in our Status survey:
Accademia del Giglio, Florence; Cultura Italiana, Bologna and Arezzo; Culturforum, Cefalu; Laboling, Milazzo; Orbitlingua, Orbetello; Sorrento Lingue Institute, Sorrento; Studioitalia, Rome; (as well as 34 Asils members – for a complete list of member schools please visit; www.asils.it).

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ASSOCIATIONS/ GROUPS
IALC International  
NEAS Australia  

EVENTS
Alphe Conferences  
IALC International  

EXAM BOARDS
IELTS  
Pearson Education  

INSURANCE
Dr. Walter GmbH  

SERVICES
LTM Digital  
Student Marketing  

TOURIST BOARDS
Malta Tourism
      Authority  

WORK EXPERIENCE
Twin Group  

AUSTRALIA
Academies
      Australasia  
NEAS Australia  

CANADA
College Platon  

ECUADOR
Academia de
      Español Surpacífico

ENGLAND
Cambridge Education
      Group  
International House
      London  
Kaplan Aspect  
King's Colleges  
LAL Central
      Marketing Office  
Queen Ethelburga's
      College  
Sedbergh School  
Study Group  
Twin Group  
University of Essex -
      International Academy

GERMANY
International House
      Berlin - Prolog  

ITALY
Terramare.  

JAPAN
Genki Japanese
      and Culture School  
Kai Japanese
      Language School  
Yokohama
      International
      Education Academy

MALTA
Alpha School of
      English  
Clubclass
      Residential
      Language School  
Malta Tourism
      Authority  

SPAIN
Malaga Si  

SOUTH AFRICA
Cape English
      Language School  

SWITZERLAND
EF Language
      Colleges Ltd  

USA
California State
      University Chico  
Califorinia State
      University
      Northridge  
California State
      University Long
      Beach  
ELS Language
      Centers  
IH New York  
San Diego
      State University  
Zoni Language
      Centers  



Copyright © : Hothouse Media Ltd. All rights reserved.