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December 2011 issue

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Business Focus
Advisor Survey
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Market Report
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Special Report
Course Guide
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Kazakhstan grows

With a rapidly expanding economy, Kazakhstan is keen for its next generation to have solid, and international, academic credentials. And, with tuition fees at home universities on the rise, Kazakh parents are looking abroad more frequently for educational opportunities.

Key points
• The total number of students placed by the eight advisories in our survey was 526

• Individual advisories placed between 16 and 250 students on courses per year

• Average business growth was 30.1 per cent in the last 12 months

• The average length of stay for Kazakh students was 12 weeks

• Overall, 48 per cent of Kazakh students stayed in residential accommodation when studying overseas

• An average of 39 per cent of advisory clients were learning a language for further studies overseas

Higher education abroad is the most lucrative sector of the study abroad market for Kazakh study abroad advisors


Top destinations Most popular courses
1. UK 45%
2. USA 19%
3. Canada 11%
4. China 6%
5. Italy 4%
5. Malta 4%
5. Malaysia 4%
8. Germany 2%
9. Australia 1%
10. Spain 1.5%
Other 2.5%
1. University foundation
2. Summer vacation
3. Intensive
4. General 10%
5. Language & work experience 9%
6. Academic/exam prep. 4%
6. Business 4%
7. Junior 4%
Other 4%

Reasons for study travel Average percentage agency business
1. Studies overseas 39%
2. Future work 25%
3. Pleasure 14%
4. Current work 10%
5. Studies at home 7%
Other 5%
1. Higher education 43%
2. Language programmes 24%
3. High school 23%
4. Work & travel 8%
5. Internships 1%
other 1%

How do advisors recruit students?
How do advisors find new business partners?
1. Word-of-mouth 48%
2. Seminars to students 11%
2. Website 11%
4. Advertising in press 7%
4. Mailshots 7%
6. E/online marketing 4%
7. TV/radio 3%
Other 9%
1. Workshops 43%
2. Fairs and expos 16%
3. Internet 13%
4. STM 9%
5. Other press 6%
Other 13%

Percentage of advisors who recognised each of the following organisations
Australia
Acpet 0%
English Australia 60%
NEAS 0%

Canada
Languages Canada 60%

France
Souffle 0%
Groupement FLE 0%
L'Office 0%
Unosel 0%

Ireland
MEI 20%

Italy
Asils 20%
Italian in Italy 0%

Malta
Feltom 60%

New Zealand
English NZ 20%
Portugal
Aeple 0%

South Africa
EduSa 0%

Spain
Fedele 20%

UK
ABLS 0%
English UK 80%
British Council 100%

USA
AAIEP 40%
Accet 20%
CEA 0%
UCIEP 40%

International
Eaquals 20%
Ialc 20%
IHWO 40%
Quality English 60%
Tandem 0%



Market growth
Business appeared to be on the up, in this our first advisor survey of the Kazakhstani study abroad market. Five of the eight advisors surveyed reported a business increase, while the remaining three advised stable student weeks. One optimistic advisor noted a 106 per cent business increase on last year, pulling up the overall average to 30.1 per cent. If this inflated figure is excluded from the survey, however, average business growth is a more realistic 11.6 per cent. According to international student fair organisation, a2, the percentage of Kazakh students studying abroad has tripled in the past three years.

Language and destination trends
Requests for English-speaking destinations accounted for a majority of all requests – the UK generated 45 per cent of bookings, followed by the USA with 19 per cent and Canada with 11 per cent. However, Kazakh students did show interest in other languages: seven per cent requested Chinese study abroad programmes, while a further four per cent requested German and three per cent Italian. China was the fourth most requested study abroad destination with six per cent.

Student and course trends
Higher education appears to be a major market for study abroad advisors in Kazakhstan, as evidenced by the percentage of clients opting to undertake a university foundation course abroad (36 per cent) this year. This is further supported by the number of clients studying abroad with the intention of entering into further studies overseas (39 per cent). This trend for higher education abroad could be attributed to two things; 1) university tuition fees in Kazakhstan are reported to be on the rise, and 2) the country’s extended efforts to train international-quality professionals for its public sector via the Bolashak Scholarship Program. Launched in 1993 the programme aims to educate Kazakhstan’s talented youth at universities abroad. It is estimated that between 1994 and 2010, 15,000 students travelled overseas as part of the scheme. Elsewhere, language courses also proved popular, while summer vacation programmes notched up 16 per cent of all bookings.

Advisor business
While higher education represents a significant proportion of business (43 per cent), so too, it seems, does secondary education, with 23 per cent of clients requesting a programme in this sector. Meanwhile, almost a quarter (24 per cent) of clients that used an agency to find a study abroad programme wanted to book a language course. After referrals (48 per cent), a bulk of annual clients were attracted via the agency’s website (11 per cent) or through specific student seminars (11 per cent). When sourcing new schools to work with, Kazakh advisors rated agent workshops (43 per cent) as the top method.

Looking ahead
In line with economic predications, forecasts for the Kazakh study abroad market look extremely positive, with one advisor predicting rapid growth as interest in study and training abroad builds. Interestingly, one advisor foresees the ratio of students requesting university programmes and language courses leveling out in the next 12 months.



Economic overview

• Oil-rich Kazakhstan aims to maintain economic growth at seven per cent for the next decade, helped by diversifying beyond the dominant energy industries that fuel its economy.

• Kazakhstan’s GDP rose 7.3 per cent last year, a dramatic improvement from the 1.2 per cent recorded in 2009.

• Kazakhstan, central Asia’s largest economy, holds about three per cent of the world’s recoverable oil reserves and is the world’s largest uranium producer. Oil and gas production and uranium production currently make up 38.8 per cent of Kazakhstan’s GDP, according to government figures.

Sources: The News


Kazakh advisors named a range of programmes they work with, including, in Canada: EF Education First, Toronto, ON; Ilac, various. In China: Beijing Youth University for Political Sciences, Beijing. In the Czech Republic: American University of Northern Virginia - UNVA Prague, Prague. In Italy: Istituto Europeo di Design (IED), various. In Malta: English Language Academy, Sliema. In Switzerland: Glion Institute of Higher Education, Clarens; Hotel and Tourism Management Institute (HTMi), Luzern; Montreux School of Business, Montreux-Territet. In the UK: Anglo Continental School of English, Bournemouth; Frances King School of English, London; University of Essex, Essex; University of Nottingham, Nottingham. In the USA: ELS Language Centers, Santa Monica, CA; Seattle Central Community College, Seattle, WA. International: EC Language Centres; Language Studies International; Les Roches International School of Hotel Management; Kaplan International Colleges; Sprachcaffe Language Plus.

Thank you to the following agencies for taking part in this survey: Language Perspectives, Alem Education, Grand Corporation, Intellect Consulting Educational Agency, Assyl Asset Agency, Saus International, Akeac/Aktobe Educational Advising Center, Global Student Center.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Britannia Student Services  

ASSOCIATIONS/ GROUPS
STA Travel Co (FELCA)  
IALC International  
International House World Organisation  
NEAS Australia  
Quality English  

EXAM BOARDS
Cambridge Esol  
IELTS  

EVENTS
Alphe Conferences  

INSURANCE
Dr. Walter GmbH  

TOURIST BOARDS
Malta Tourism Authority  

AUSTRALIA
NEAS Australia  
Perth Education City  
Study Gold Coast  

CANADA
Bow Valley College  

CHINA
Hutong School  
Mandarin House  

ENGLAND
Camp Beaumont  
IALC International  
International House World Organisation  
Kaplan International Colleges  
London School of Business & Finance  
London School of English  
Malvern House College London  
Mont Rose College of Management & Sciences  
Quality English  
Queen Ethelburga's College  
Study Group  
University of Essex - International Academy  

IRELAND
Clare Language Centre  

ITALY
Dialogo Language Services  

JAPAN
Kai Japanese Language School  
Sendagaya Japanese Institute  
Yokohama International Education Academy  

KAZAKHSTAN
Capital Education  

MALTA
Clubclass Residential Language School  
EC English Language Centre  

SPAIN
Inturjoven Spanish Courses   

SWITZERLAND
EF Language Colleges Ltd  

USA
Educatius  
ELS Language Centers  
Hawaii Tokai International College  
Zoni Language Centers  

EDUCATION TRAVEL NORTH AMERICAN HIGH SCHOOLS

Britannia Student Services  

INSURANCE
Dr. Walter GmbH  

CANADA
Bow Valley College  

USA
Educatius  




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