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Contents - December 2012

Special Report
The global market 2011
While operating conditions are still challenging in many countries, this year’s report on the eight key ELT markets in 2011 has unveiled signs of growth – albeit small – with overall revenue and student numbers increasing. Bethan Norris reports.

Agency Survey
German consistency
It was another positive year for the German outbound student market, with agents reporting good growth figures over the last 12 months. And yet again, German clients prove they have a variety of reasons for studying abroad.

Tertiary Focus
Postgraduate study in Canada
With a vast array of subject areas on offer and the promise of post study work rights, Canada’s postgraduate course providers are popular with overseas students, as Nicola Hancox reports.

Vocational Focus
Specialised dentistry
IOne of the more specialised programme types, budding and existing dentistry practitioners are willing to study overseas at the best schools to get ahead in their careers. Claire Twyman finds out more.

Secondary Focus
Advising on the UK
UK boarding school placements were buoyant with 50 per cent of agents taking part in this year’s survey recording an increase in this sector over the last 12 months. A-level courses also increased in popularity compared with our 2010 survey.

Secondary Focus
Agents on boarding schools
Recruiting students for boarding schools requires some differing approaches to other sectors. Matthew Knott surveys agents about how they build and maintain partner relationships.

Stunning South Africa
South Africa, aptly nicknamed the rainbow nation, offers overseas students a mix of interesting culture, stunning scenery and much more, as Claire Twyman reports.

City Focus
Auckland life
With all the attractions of a major city, a relaxed lifestyle and with beaches and stunning scenery only a stone’s throw away, Auckland proves a popular destination with overseas students, as Jane Vernon Smith observes.

Japan bounces back
With new business trends and courses, particularly in business provision, the Japanese language market is showing positive signs of growth, discovers Matthew Knott.

Market Analysis
Italy makes waves
Learning the Italian language in Italy continued to be a popular option for students in 2012, with new student markets and diverse course offerings ensuring a steady stream of new clients at language schools. Bethan Norris finds out more.

German in Austria and Switzerland
For those considering learning German abroad, the charming Alpine cultures of Austria and Switzerland have a certain appeal, as Nicola Hancox finds out.

Getting together

Australian colleges lose ASQA registration
BAC launches new accreditation schemes
English UK holds Jordan fair
Record Alphe Russia event
New language school to open in Malta
ILSC Sydney in Australia moves to new campus
New Zealand signals visa processing changes

News Round Up
Australian conferences focus on international education
Abbey College acquires London school
CCEL to provide English pathways in Canterbury
New online platform for schools and agents
Le Cordon Bleu opens doors in New Zealand
New accommodation brand and options in Australia
EAQA becomes a Felca member
Language exams expand in Asia
Language in Group adds new junior centres
News in brief
Travel update

Inside The Industry
On the move
Q&A Educator association: organisation’s developments
Industry issues- advisors speak out
On the move
Q&A Advisor Association: TEAG
Agency of the month

Course Guide
HTestDaF courses in Germany
An established test recognised by all German universities, TestDaF preparation courses are valuable for students wanting to go on to university study in Germany. The schools below offer preparation courses as a complete course or as an optional unit.


Pie-charting the ELT industry

by Bethan Norris, Senior Editor

Turn to page 26 to see our keenly anticipated feature on the value of the global English language teaching market! This annual feature is a culmination of all our data collection of global market statistics over the year and is the best estimate of the value of the global ELT industry broken down into the eight major English language destinations. While the variations of the data available always presents something of a challenge when compiling this feature it is immensely satisfying to present such valuable data to our readers and compare how the industry has shrunk or grown in different destinations.

It also brings into focus the value of collecting data in this industry so that problems of a decline in some student markets can be identified and addressed quickly. All of the eight major ELT destinations have developed an accurate data collection system among at least a large proportion of their language providers and all seem keen to hone these systems further in the future. Irish language school association MEI in particular has engaged the services of an outside company to collate their data, starting from this year, in the hope of giving a more accurate picture of the market. Bord Failte in Ireland has also worked to make their data collection more accurate this year – with the results to be available soon – and with two separate bodies collating data of this kind in one country, it will be interesting to see how their results compare next year.

There is also a big difference between countries that primarily collect student data through language school associations – which tends to be a voluntary activity relying on the time and accuracy of schools themselves to return their data – and government departments where data collection is derived from official activities such as visa issuance or as a result of compulsory submissions as a condition of enrolling international students. Government data from Australia and Malta, for example, considerably bolsters that which is available from associations in those countries and other governments should aim for the same higher ground.

I hope this feature provides interesting and valuable reading, particularly the heartening result that the sector did actually grow in 2011, after a contraction in 2010, despite a difficult operating climate in terms of visa issues and economic instability for many countries worldwide. As the value of learning English continues to remain as high as ever it is to be hoped that the industry will remain resilient through any hard times to come.

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