Read the digital December 2013 issue of
Study Travel Magazine here

Contents - December 2013

Special Report
Global Market 2012
This year's global market report looks at statistics for the eight major English-speaking destinations and finds out how they fared in the 2012 operating year. As always, fortunes were mixed with the USA taking over from the UK as the highest earner in the language travel industry, as Bethan Norris reports.

Agency survey
Robust China and Hong Kong
Stable demand for education abroad among Chinese and Hong Kong students is continuing to favourably impact business for outbound agents, as Claire Twyman reports.

Teritary focus
Global student mobility trends

Latest statistics from OECD's Education at Glance 2013 report show that student mobility is increasing globally, and that a wider range of destinations is also being chosen. Georgina Deacon reports.

Vocational Focus
Elderly care in Australia

In response to a shortage of trained aged-care workers in Australia, institutions have developed offerings providing hands-on learning opportunities and good job prospects to international students. Claire Twyman reports.

Secondary Focus
Partnerships with agents and schools

The secondary school sector offers students a holistic educational experience, but what do agents look for in schools and how do they maintain healthy and lasting relationships? Georgina Deacon reports.

Secondary Focus
Agents on UK boarding schools

Overall, 40 per cent of agents in our survey of the UK boarding school sector said business increased last year, and quality of education was the most important factor in this sector of the study travel market.

Rewind: Review of 2013

Government actions, or inactions, impacted on study abroad in 2013, while there was a historic agreement on agents and a stream of takeovers and openings. Matthew Knott looks back at the year's news.

The great New Zealand

With its breathtaking scenery having been immortalised as the backdrop for many blockbusting movies, New Zealand's natural attributes are famous the world over. Couple this with friendly people and top education opportunities and New Zealand is the perfect study location. Gillian Evans reports.

City Focus
Quintessential Quito

High in the Andes and just 15 miles from the equator, the Ecuadorian capital of Quito is a city with a vibrant culture, born of 8,000 years history, as Freddie Hendry finds out

Market Analysis
Italy holds firm

After enjoying a major market recovery last year, Italian language schools were largely unable to sustain the positive impetus during 2013. Yet, there were many welcome aspects to the market's performance, as Jane Vernon Smith reports.

English + work and internships in Australia
English plus work and internship courses are a great way for students to learn English abroad and practise in a professional environment. Georgina Deacon looks to Australia to find out what students can expect.

The value of the industry

Canadian embassy strikes end
CEG acquires Boston Academy of English
ATC acquires Winchester School of English
Escola Inglesa launches new English summer course
New Zealand enhances work rights for students
CUK charges students for NHS
Jaos working on unemployed project

News Round Up
Demand for study increasing among young travellers
New tour EFL company launched
ILSC to open in New York
Lila* unveils new housing
Braemar College partners with University of Toronto
Vancouver Global Education City plans revealed
International House welcomes new schools
New student residence opens in London
News in brief
Travel Update

Inside The Industry
On the move
Q&A Educator association: Carolyn Blackmore
Industry issues- agents speak out
Q&A Advisor Association: Vieca
Agency of the month : Harbin Pota Information Consulting Co

Course Guide
English exam prep


The value of the industry

by Bethan Norris, Senior Editor

For anyone working in the study travel industry, this issue’s Special Report comparing the value of the eight main English language destinations is essential reading. The article analyses 2012 industry statistics for average length of stay, average course and accommodation costs and student numbers to come up with a figure estimating the value of the language travel industry in each of the eight destinations and takes a look at how it has changed over the previous year.

In 2012, for the first time, the USA overtook the UK as the highest earning destination for language travel with student numbers for this destination increasing significantly over the last few years. Combined with a decrease in numbers choosing to study in the UK – largely put down to the Olympic effect – this makes the USA the highest earner in revenue gained from the sector even though it only attracts 16.8 per cent of the student body (compared with 46.8 per cent in the UK).

The fact that the USA is gaining ground in the language travel industry is impressive as it is the only large language travel destination to post an increase in revenue gained in 2012 – Australia, the UK and Canada all posted declines. It is clear that after years of visa difficulties experienced by some nationalities wanting to study in the USA, the country is back on top as a destination for language students.

For other destinations that have been going through their own visa upheavals in recent years – for example the UK – it is encouraging that for some students at least the good reputation of the opportunities available in a destination outweigh other considerations and any temporary declines in popularity due to external factors, such as visa changes, the economy and world events such as the Olympics, can be overcome.

The significant decline in revenue earned by Canada’s language travel industry was the most surprising fact to come out of this report as the country has anecdotally been gaining in popularity due to its heavily marketed immigration pathway options for students. However, this hasn’t translated into revenue earned for this country as average costs, average length of stay and student numbers have all declined.

Looking forward, strike action on behalf of Canadian visa issuing staff in embassies worldwide – which took place between April and September this year – is unlikely to have helped matters in 2013 and policy makers in this country would do well to take note of the potential for further revenue loss.

Overall, the value of the industry experienced a slight decline in 2012 but still managed to bring in a rewarding US$11,516,055,060. An impressive tally in anyone’s language!

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