December 2013 issue

News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus

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Demand for study increasing among young travellers

More young people are travelling for the purposes of language learning and other study, according to a survey released by the World Youth and Student & Educational Travel Confederation (WYSE TC).

In New Horizons III, the survey of youth travel service users conducted every five years by WYSE TC, 22 per cent of the 34,000 respondents cited language learning as the main purpose of the trip overseas in 2012, an increase over the 2007 survey.

There was also an increased share of young people travelling for work experience (15 per cent) and other study (15 per cent). Holiday was the main purpose of trips for 47 per cent of respondents, although significantly down from over three-quarters in 2007.

David Chapman, WYSE Director General, said young travellers were trying to get more from their time abroad. “Our research shows that the nature of youth travel has changed enormously in the past decade. Young travellers today want, more than ever, to enrich themselves with cultural experiences, to meet local people and to improve their employability when they return home.”

Other findings in the survey showed that the average length of a main trip abroad was 58 days, an increase over 52 days previously, and the average total spend was just under €3,000 (US$4,050), a 40 per cent increase over 2007 (around 25 per cent allowing for inflation). The average total spend on a language learning trip was just under €3,500 (US$4,725).

Online booking through agencies has increased according to the survey, with 58 per cent of respondents that booked a language course through an agency using this method.
The total of 34,000 participants, collected through emailed questionnaires, was a significant increase over the 8,500 responses received in the 2007 survey. The full report is available free for WYSE TC members and can be purchased by non-members.

New tour EFL company launched

The Travelling Classroom has been launched as a new player in the UK and Ireland EFL market, offering an academic language curriculum in combination with adventure travel tourism.

Offered in seven-, 10- and 14-day packages, the trips are designed for students and professionals with a limited time to study English. Founder and President Evan Schiff said, “Most of the larger chain schools require a minimum stay of two weeks. As a consequence, there is a significant gap in the market for those who desire a shorter and more interactive programme.”

The course will include at least three hours of EFL tuition and a different location every day, while students can also practise English with instructors during the adventure programme, with activities including kayaking, boat excursions and hiking.

Schiff has been piloting one-of-a-kind adventure education tours around the UK over the past ten years, and said trips would incorporate picturesque locales, historic sites and off-the-beaten track destinations. Current tours are available in England, Scotland and Ireland, with expansion into the USA and Australia planned.

ILSC to open in New York

ILSC Education Group has announced that it will be opening a new campus in New York in 2014, becoming the eighth location for the global provider and its second in the USA.

“ILSC-New York will offer students the chance to learn English through courses and programmes tailored to their unique interests, goals and personal passions, and will offer the same high-quality education that our partners have come to expect from ILSC. In addition to learning English, students will experience all of the exciting life and culture available in this major world centre of finance, the arts, fashion, film and politics – New York is an influential city that has something for everyone,” said a company statement.

More details regarding the location of the school, programmes to be offered and opening date will be announced in coming months. Founded over 20 years ago, ILSC is also based in three locations in Canada, two in Australia and one in India.

Lila* unveils new housing

Language school Lila* has unveiled its new Lila* Living accommodation in the Georgian Quarter of Liverpool, UK.

The accommodation comprises of five townhouses each with six bedrooms, with a bathroom for every two bedrooms and high-speed fibre optic broadband accessible throughout. Students can also learn the local ‘Scouse’ dialect from artwork decorating the townhouses.

Sarah Gallagher, International Marketing Manager at Lila*, said “Accommodation is a really important aspect of a student’s experience, so providing safe, comfortable, modern accommodation for our students is essential, and in true Lila* style, it looks great too.” Lila* also offers homestay, university residence and shared accommodation, available year round.

Braemar College partners with University of Toronto

Braemar College, a private secondary school in Tornoto, Canada, has announced that the University of Toronto is the newest partner in its University Pathways Program, joining existing partners Ryerson University, Waterloo University and York University.

“Some years back our school relocated to 299 College Street, just across from the University of Toronto’s St George Campus,” said Blair McDonald, Director of Braemar College. “Given its historic buildings, long pedigree and high international ranking, University of Toronto is an ideal pathways partner for us. For our University Preparation Program, we look for academically ambitious, serious students. In all, it’s an excellent fit.”

Vancouver Global Education City plans revealed

CIBT Education Group has announced the signing of a memorandum of understanding to jointly develop a Global Education City (GEC) in the Greater Vancouver Regional District of BC, Canada, including campus space for international educators and a 600-bed international student hotel.

Located near a proposed Skytrain station, the project would be the first such education super centre in North America, according to CIBT, which will become the anchor tenant, co-investor and principal managing partner of GEC, with its subsidiary schools utilising some of the campus space.

Toby Chu, CEO and Vice Chairman of CIBT Group, said, “With the BC government planning to increase the number of international students that come to BC by 50 per cent in the next four years...we identified an immense gap in fulfilling the affordable housing needs of these international students.”

Agents will also be central to the project, with 30 per cent of the proposed office tower space to be sold or leased to agents, immigration lawyers and other professional services related to international education. “These education agents contribute a significant volume of business to BC’s education sector. For CIBT Group alone, over CAN$26 million (US$25 million) of annual tuition was referred to our schools via agents during the most recently completed fiscal year,” said CIBT’s statement.

With the memorandum of understanding, CIBT has entered into the due diligence stage of the project. The planned GEC is subject to the satisfaction of certain conditions including completion of a re-zoning application process and obtaining relevant municipal approvals.

International House welcomes new schools

The International House World Organisation http://ihworld.com (IHWO) has welcomed schools in Stavropol, Russia, and Zurich-Baden, Switzerland, into its global network, bringing the total number of members to 156.

Established in 1988, IH Zurich-Baden focuses on language tuition for adults and companies, with courses in English, German, French, Italian, Spanish, Swiss German, Russian, Arabic, Japanese and Chinese. Programmes in Business English and Business French and teacher training workshops, including Celta and Delta, are also offered.

“The beautiful town of Baden is a melting pot for business, culture and wellness. Thermal baths, parks, woodlands, the River Limmat and a charming old town add to the town’s attraction,” said IH in a statement.

IH Stavropol http://ihstavropol.com, previously part of English First, becomes the first IH centre in southern Russia. The school has welcomed more than 6,000 students since 2003 and is adding Spanish, German and Czech courses to its portfolio of language offerings.

The two schools add to the previously reported announcement of IH Manchester joining IHWO (see STM, November 2013, page 12), having formerly been a member of the inlingua group. Lucy Horsefield, Chief Operating Officer of IHWO, said, “We are very happy to be welcoming these quite different schools to our network. It reflects very well on the International House brand that good quality schools are choosing to leave other groups and join us.”

New student residence opens in London

Pure Student Living has opened a 418-bed residence in the Hammersmith area of London, UK, becoming the company’s largest student accommodation block to date.

“I have always felt very positive about IH and the genuine warmth exuded by its brand. However, putting our school through the demanding IH application process and rigorous pre-affiliation inspection is more than worth it considering how much we share IH’s commitment to quality and innovation. We all feel that this move represents a perfect fit,” said Hayes.

Hayes was keen to emphasise that the school was entirely owned by his own company, IJ Tours Limited, and that IH Manchester is moving forward with the same team of staff and school facilities.

The school has recently added an International School Year programme to its suite of junior courses, and has also consolidated its football education programmes under the EduKick International Football Academies banner.

“With access to their own Fifa-licensed football agent and his network of global football contacts, more and more of our young student players are securing trials and professional contracts now with football clubs around the world, as well as progressing into further and higher education,” said Hayes.

News in brief

IIE announces support for Syrian students
The Institute of International Education (IIE) has announced an expanded Clinton Global Initiative Commitment to Action to join forces with the Global Platform for Syrian Students and other partners and galvanise US$7 million in support for displaced Syrian students and scholars. Scholarships will be provided for 600 Syrian students: 200 for study in Lebanon, Turkey and Iraq; 100 in other Mena region countries; 100 in North America; 100 in Portugal; and 100 in Brazil and Latin America. The scheme will also provide 500 online test preparations through Kaplan Test Prep International and other fellowships and grants.

F+U Academy posts film on You Tube
F+U Academy of Languages, Germany, has posted a three-minute video on You Tube showcasing the historic city of Heidelberg, the language school, the department of foreign languages, the test centre, examples of the leisure programme and the academy’s Japan and China centres.

Kaplan Leicester Square becomes 25+ school
The Kaplan International Colleges centre in Leicester Square, London, has relaunched as an over-25s school, and has also commenced a new Professional English course for students looking to improve their academic and business English. “We are confident we will be able to offer the best possible learning experience tailored for the ever-growing market of 25+ students,” said Craig Sargent, Principal.

Conférence becomes a legal entity
The Conférence of centres teaching French as a foreign language, created in 2010 as a platform of co-ordination between the language school associations, now has a legal structure as a non-profit organisation, allowing it to act as a legal entity and to officially represent its members in dealings with private and public bodies on all matters concerning teaching French as a foreign language. The members of the organisation are Groupement Fle, Souffle and a representation of a majority of the Alliances Françaises in France.

Ialc welcomes new members
The International Association of Language Centres (Ialc) has welcomed Studio Cambridge, UK, and Instituto de Idiomas Ibiza, Spain, as its newest members. Jan Capper, Ialc Executive Director, said the latest recruits reflected the strategic aim to give agents more choice.

IKPII announces expo dates
IKPII, the association of Indonesian study abroad agencies, has announced it will be hosting its 17th International Education Expo in Jakarta on 18-19 January 2014.

New website for Youktour Idiomas
Spanish agency Yorktour Idiomas has launched a new website as well as a blog keeping students informed of language travel developments. The website features the agency’s new destinations and partner schools and has a particular focus on language plus work/internship programmes, which Director Dara Márquez said were in demand. Earlier this year Yorktour Idiomas also opened Ibowis, Spanish Language School in Gran Canaria.

Blyth Academy opens online courses
Blyth Academy Online, the distance learning arm of the Canada-based private secondary school, has announced 27 new online courses. The programmes cover grades 9 to 12 with courses in English, Mathematics and Science as well as other subjects including Visual Arts and Travel and Tourism. Blyth Academy is working with agents for international recruitment onto the online courses.

Travel update

A direct train service between London and Amsterdam is due to be launched by Eurostar in December 2016, after the company signed an agreement with the Dutch railways. The service will run twice daily via Brussels to Amsterdam and will call at Antwerp, Rotterdam, Schiphol Airport and Amsterdam Centraal. It will also feature Eurostar’s new interoperable e320 trains, which will be compatible with Dutch high-speed signalling systems. The move is part of Eurostar’s ambitions to expand the business beyond its existing destinations. The route from London to Amsterdam is the largest international airline market in Europe with three million passengers annually.

Philippine Airlines (PAL) has begun flights from the capital, Manila, to London, UK, for the first time in 15 years. The flights operate five times per week and leave Manila at around 08:00, arriving in London in the early afternoon of the same day, and leaving London in the evening and arriving in Manila in the early afternoon of the following day. Flight time is around 13 hours. Additionally, PAL has also restarted flights to the Middle East between Manila and Abu Dhabi five times per week.

Air Canada will add flights from Toronto, Canada, to various locations around Europe as part of its European expansion in summer 2014. From June 26, the Canadian air carrier will operate routes to Milan, Italy; Lisbon, Portugal; and Nice, France, to its list of European destinations in summer 2014. Next June will also see the airline add a non-stop service to Manchester, UK, as well as increasing its service from Edinburgh in the UK to Toronto from three to five times weekly from July 2014. Ben Smith, Air Canada’s Executive Vice President, said, “The expansion of Air Canada’s global network to include four new European destinations is a significant turning point in Air Canada’s international growth strategy.”

China Eastern Airlines has signed an agreement to launch flights between Wenzhou, China, and Rome, Italy, from December 24 this year. The deal has been drawn up with Wenzhou Airport Group Company, with the twice-weekly flight being the first ever direct connection between Europe and Wenzhou. The flight will depart from Wenzhou Longwan International Airport every Tuesday and Thursday, arriving in Rome with a two-hour turnaround, with the Airbus A330-200 arriving back in China the following day.

Emirates will begin a new trans-Atlantic route from Dubai, UAE, to Boston, USA, from spring 2014. The city, in the state of Massachusetts, will be Emirates’ eighth US destination, with non-stop flights commencing on March 10. HH Sheikh Ahmed bin Saeed Al Maktoum, Emirates’ Chairman & Chief Executive, said, “Our Boston service will further develop this exciting gateway into the north-eastern United States. Based on passenger demand, we believe the time is right to further boost our US operations, while stimulating channels of trade and tourism to and from the state of Massachusetts.”

This month, Jetstar will commence flights from Bali, Indonesia, to Adelaide, Australia, three times a week in time for the Christmas holidays. The service will operate on Mondays, Wednesdays and Saturdays from December 18. Jetstar Australia’s CEO, David Hall, said, “We know that travellers all across Australia love to holiday in Bali. We see many South Australian customers booking flights to Bali via Perth or Darwin, so it’s clear there is demand for a direct service. The introduction of a non-stop service reduces the travel time by up to five hours, allowing our customers to make the most of their holiday.”

Cathay has announced its plans to increase flights to the USA in 2014, with services to Los Angeles, Chicago and Newark. The brand new service from Hong Kong International Airport to Newark Liberty International Airport in New York will commence on March 1. Cathay already has direct flights to Los Angeles and Chicago, but will be adding one and three more weekly flights respectively later in summer 2014. “North America is an important market for Cathay Pacific and we are pleased to be able to expand our services,” said John Slosar, Chief Executive at Cathay.

In the October issue we reported Qantas’ Hong Kong-Sydney journey increased to five-times-per-week. This only applies to the A380 flight on the route. We apologise for any inconvenience caused.

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The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






Sara's New York Homestay LLC  

Business English UK  
International House World Organisation  
Quality English  
Study Travel Magazine  

Yanapuma Spanish School  

Business English UK  
GSM (Greenwich School of Management)  
International House World Organisation  
Kaplan International Colleges  
King's School Ely  
London School of Business & Finance  
Quality English  
Queen Ethelburga's College  


TOEFL Educational Testing Service  

Goethe Institut Munchen  

English For Asia  


Italian in Tuscany  

Manabi Japanese Language Institute  

EF International Language Centers  

Malta Tourism Authority  

Barrie School (The)  
ELS Language Centers  
FLS International  
Glenholme School  
Montverde Academy  
Rutgers Preparatory School  
University of California Berkeley  
Zoni Language Centers  

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