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December 2013 issue

Contents
News
News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus

Special Report
Course Guide
Spotlight
Destination
Direction
City Focus
Market Analysis
Grapevine


Contact Point:
Request information from our advertisers


Digital version
To view this page in the digital issue click on this graphic.


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Agents on UK boarding schools

Overall, 40 per cent of agents in our survey of the UK boarding school sector said business increased last year, and quality of education was the most important factor in this sector of the study travel market.


(Due to the complexity of the data, this article is also displayed in the digital issue of Study Travel Magazine)

How do agencies find new clients? Average percentage UK boarding school business

Word-of-mouth 41%
Website 19%
Seminars to students 10%
Email/online marketing 10%
Advertising in the press 6%
Mail shots 5%
Advertising on TV/radio 3%
Other 6%

Summer activity 29%
A-level
programmes27%
GCSE programmes 9%
Short-term semester 13%
High school preparation 7%
International
Baccalaureate 5%
Other 10%


How has business changed in the last 12 months? Reasons for studying in a boarding school in the UK by level of importance
Increased 40%
Decreased 23%
Stayed the same 37%
displayed in the digital issue of Study Travel Magazine

What are your predictions for the UK boarding school sector in the future?

“We hope to increase the number as more students seem to be convinced that a year abroad is an important asset on their CV”

“It will decrease because the ability to work in the UK is worse every day and it is stricter than in others destinations such as Australia or Ireland”

“It will increase due to the current unrest in the Arab region. Many families are considering placing their children in boarding schools in the UK as it is safer than their home countries”


Key points

Total number of agencies who took part in our survey on the UK boarding school sector: 87
Total number of students placed in UK boarding schools in 2013: 3,991
Average length of stay per student in weeks: 33.2
Average percentage of business made up by UK boarding school placements: 23.2
Percentage of agencies who charge their clients a handling fee: 57.5
Average number of UK boarding schools worked with in the last 12 months: 11


The advisors who took part in this survey were located in the following countries: Albania, Armenia, Azerbaijan, Bangladesh, Belarus, Brazil, China, Colombia, Cyprus, Czech Republic, Ecuador, France, Georgia, Germany, Ghana, Hungary, India, Indonesia, Iran, Iraq, Ireland, Italy, Japan, Jordan, Kazakhstan, Korea, Libya, Lithuania, Malta, Mexico, Moldova, Mongolia, Netherlands, Nigeria, Oman, Pakistan, Romania, Russia, Saudi Arabia, Spain, Taiwan, Thailand, The Gambia, Tunisia, Turkey, UK, Ukraine, UAE, USA, Uzbekistan, Vietnam. bethan@hothousemedia.com


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Sara's New York Homestay LLC  

ASSOCIATIONS/GROUPS
Business English UK  
International House World Organisation  
MEI  
felca  
Quality English  
Study Travel Magazine  

ECUADOR
Yanapuma Spanish School  

ENGLAND
Business English UK  
GSM (Greenwich School of Management)  
International House World Organisation  
Kaplan International Colleges  
King's School Ely  
London School of Business & Finance  
Quality English  
Queen Ethelburga's College  

EVENTS
Expo-langues  

EXAM BOARDS
IELTS  
TOEFL Educational Testing Service  

GERMANY
Goethe Institut Munchen  

HONG KONG
English For Asia  

IRELAND
MEI  

ITALY
Italian in Tuscany  

JAPAN
Manabi Japanese Language Institute  

SWITZERLAND
EF International Language Centers  

TOURIST BOARDS
Malta Tourism Authority  

USA
Barrie School (The)  
ELS Language Centers  
FLS International  
Glenholme School  
Montverde Academy  
Rutgers Preparatory School  
University of California Berkeley  
Zoni Language Centers  





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