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February 2003 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction 01
Direction 02
Special Report
Market Report
Course Guide
Profile
Destination
City Focus
Status

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Status: Germany 2001

The Status survey is a venture by Language Travel Magazine, in collaboration with the Association of Language Travel Organisations (Alto), which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the German survey: 8
Total no. of students in 2001: 16,282
Total no. of student weeks in 2001, estimated: 122,115 weeks
Overall average length of stay: 7.5 weeks
Average cost of a one-month course, excluding accommodation: Euro1,188 (US$1,184)
Average cost of residential accommodation per week: Euro102 (US$102)
Average cost of host family accommodation per week: Euro193 (US$192)
Average commission paid on a language course: 15.7 per cent (from 10 to 20)
No institution paid commission on accommodation

Means of recruiting students in Germany, 2001 Intensity of study (hours studied per week)
Local bookings 50%
Other means 19%
Internet 17%
Agents 14%
From 8.6 to 40
Overall average = 23

Top student nationalities in Germany by student numbers, 2001
Germany-based 20.3%
Kazakhstani
/Belorussian 8.1%
Russian 7.3%
Ukrainian 6.4%
Japanese 6.1%
Italian 5.6%
Spanish 5.5%
British 4.7%
Chinese 3.3%
Swiss 2.4%
US 2%
Turkish 1.9%
Irish 1.2%
French 1.1%
Scandinavian
+ Finnish 0.9%
Portuguese 0.9%
Canadian 0.9%
Indian 0.9%
Other 20.5

Student numbers by age range
8-11, 1%
12-15, 4%
16-18, 16.2%
19-24, 39%
25-30, 20%
31-50, 13.7%
51+, 6.1%


Thank you to the following institutions for taking part in our Status survey:
Anglo German Institute, Stuttgart; Die Neue Schule, Berlin; Horizonte, Regensburg; IB Sprachinstitut Rostock, Rostock; Inlingua Munich, Munich; Institut für Ganzheitliches Lernen (IGeL), Regensburg; ISK München, Munich; Language Institute Treffpunkt, Bamberg.

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