February 2005 issue

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Germany 2003

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the German survey: 8 schools, 13 centres

Total number of students at the organisations in 2003: 12,253

Total number of student weeks in 2003, estimated: 132,332

Overall average length of stay in weeks: 10.8

Average cost of a one-month course, excluding accommodation: Euro587 (US$778)

Average cost of residential accommodation per week: Euro116 (US$154)

Average cost of host family accommodation per week: Euro160 (US$212)

Average commission paid on a language course: 20 per cent (from10 to 20)

Three institutions paid commission on accommodation (from five to 20 per cent)

*For currency conversion rate, see page 6.

Means of recruiting students in Germany, 2003 Intensity of study (hours studied per week)
Agents 36%
Internet 27%
Local bookings 21%
Other means 16%
From 20 to 29
Overall average = 24

Student numbers by age range
8-11, 0%
12-15, 1%
16-18, 15%
19-24, 52%
25-30, 23%
31-50, 8%
51+, 1%

Unfortunately, not enough schools provided data about nationality breakdown to be able to offer a profile of student nationality trends this year. However, the data provided indicates that Western Europe is as usual the most important student provider region for Germany, with nationalities such as British, Swiss and Italian all well represented.
Trends revealed in our previous Status survey (see LTM, January 2004, page 39) are in line with this year's observations. The overall aver- age length of stay was 10.8 weeks, just short of the 11 week average recorded last year. Prices also remained similar, with the average cost of a one-month course e80 (US$106) higher than the previous year, while accommo- dation costs were comparable year on year.

The proportion of students aged between 19 and 24 years old has risen from 37.5% last year to over half of all students this year - 52%. There were fewer 31-to-50 year olds as a result.

Agent usage among German language schools also remained constant, with 36% of bookings coming via agents, while in our last survey, 35.5% of bookings were made via agencies. The Internet's share of bookings had increased slightly from 21% last year to 27%.

Thank you to the following institutions for taking part in our Status survey:
BSI Private Sprachenschule, Berlin; BWS Germanlingua, various; Collegium Palatinum, Heidelberg; did deutsch-institut, Munich; Die Neue Schule, Berlin; Carl Duisberg Centren, various; F+U Academy of Languages, Heidelberg; International University Club Munich, University of Munich, Munich.
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