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Status:
South Africa 2004
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
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Number of participating organisations in the South Africa survey: 8
Total number of students at the organisations in 2004: 5,296
Total number of student weeks in 2004, estimated: 36,013
Overall average length of stay in weeks: 6.8
Average cost of a one-month course, excluding accommodation: 5,116 rand (US$790)
Average cost of residential accommodation per week: 663 rand (US$102)
Average cost of host family accommodation per week: 856 rand (US$132)
Average commission paid on a language course: 20 per cent (from 15 to 20)
Two institutions paid commission on accommodation (of 20 per cent)
*For currency conversion rate, see page 7.
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| Means of recruiting students in South Africa, 2004 |
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Intensity of study (hours studied per week) |
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Agents 56%
Other means 15%
Internet 15%
Local bookings 14%
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From 20 to 75
Overall average = 29 |
| Top student nationalities in South Africa by student weeks, 2004 |
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German 19%
Swiss 12.3%
Korean 8%
French 8%
Brazilian 7.4%
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Italian 6.5%
Spanish 4.9%
Japanese 4.2%
Dutch 4.1%
Argentinean 3.6%
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| Student numbers by age range |
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8-11, 2.5%
12-15, 8%
16-18, 5.5%
19-24, 27%
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25-30, 30%
31-50, 24%
51+, 3% |
| Observations |
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Many of the trends identified in our Status survey of 2003 held true during 2004, with German, Swiss and Korean students remaining in the top three positions in terms of most important nationalities, while prices for accommodation did not change. However, average spend on tuition had risen by an average of US$180.
The proportion of business recruited via agents was slightly higher in 2004 than in |
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2003, with 53% of business coming from agents, up from 48%.
Average length of stay dipped a bit from the 8.1 weeks figure of our last survey to 6.8 weeks. However, average hours studied per week was up from 21.4 to 29 hours.
French, Italian and Dutch students featured in the top 10 student nationalities for the first time this year, while Angolan and Saudi Arabian students did not make it into the top 10.
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Thank you to the following institutions for taking part in our Status survey:
Boston Language College, Cape Town; Cape Communication Centre, Three Anchor Bay, Cape Town; Cape Studies, Cape Town; Cape Town School of English, Cape Town; Good Hope Studies, Cape Town; IH Durban, Durban; Inlingua Language Training Centre, Cape Town; Interlink School of Languages, Cape Town.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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