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February 2006 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status Survey

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Status:
South Africa 2004

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the South Africa survey: 8

Total number of students at the organisations in 2004: 5,296

Total number of student weeks in 2004, estimated: 36,013

Overall average length of stay in weeks: 6.8

Average cost of a one-month course, excluding accommodation: 5,116 rand (US$790)

Average cost of residential accommodation per week: 663 rand (US$102)

Average cost of host family accommodation per week: 856 rand (US$132)

Average commission paid on a language course: 20 per cent (from 15 to 20)

Two institutions paid commission on accommodation (of 20 per cent)

*For currency conversion rate, see page 7.

Means of recruiting students in South Africa, 2004 Intensity of study (hours studied per week)
Agents 56%
Other means 15%
Internet 15%
Local bookings 14%
From 20 to 75
Overall average = 29

Top student nationalities in South Africa by student weeks, 2004
German 19%
Swiss 12.3%
Korean 8%
French 8%
Brazilian 7.4%
Italian 6.5%
Spanish 4.9%
Japanese 4.2%
Dutch 4.1%
Argentinean 3.6%

Student numbers by age range
8-11, 2.5%
12-15, 8%
16-18, 5.5%
19-24, 27%
25-30, 30%
31-50, 24%
51+, 3%

Observations
Many of the trends identified in our Status survey of 2003 held true during 2004, with German, Swiss and Korean students remaining in the top three positions in terms of most important nationalities, while prices for accommodation did not change. However, average spend on tuition had risen by an average of US$180.

The proportion of business recruited via agents was slightly higher in 2004 than in

2003, with 53% of business coming from agents, up from 48%.

Average length of stay dipped a bit from the 8.1 weeks figure of our last survey to 6.8 weeks. However, average hours studied per week was up from 21.4 to 29 hours.

French, Italian and Dutch students featured in the top 10 student nationalities for the first time this year, while Angolan and Saudi Arabian students did not make it into the top 10.


Thank you to the following institutions for taking part in our Status survey:
Boston Language College, Cape Town; Cape Communication Centre, Three Anchor Bay, Cape Town; Cape Studies, Cape Town; Cape Town School of English, Cape Town; Good Hope Studies, Cape Town; IH Durban, Durban; Inlingua Language Training Centre, Cape Town; Interlink School of Languages, Cape Town.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country
Telephone

Email



ASSOCIATIONS/
GROUPS
Education New
      Zealand Trust
Eltasa
English Australia

TOURIST BOARDS
Malta Tourism
      Authority

WORKSHOPS
Alphe Agent
      Workshops 

SERVICES
Language Travel
      Phonecard 

AUSTRALIA
English Australia

AUSTRIA
Cultura Wien

CANADA
Académie des
      langues de Trois
      -Pistoles
Algonquin and
      Lakeshore Catholic
      District School Board
Bodwell College
Bow Valley College
Canadian
      International
      Student Services
Cowichan Valley
      School District # 79
Delta School District
Fraser Cascade -
      School District # 78
Ottawa International
      Student Programmes
      (OISP)
Richmond School
      District # 38
University of Calgary
West Vancouver
      School District # 45

ENGLAND
Aspect (Australia,
      Canada, England,
      France, Germany,
      Ireland, Malta, New
      Zealand, Scotland,
      South Africa, Spain,
      USA)
Bell International
Eastbourne School
      of English
LAL Language and
      Leisure (England,
      Malta, South Africa,
      USA)
Langbourne College
Leeds English
      Language School
Malvern House
Oxford Brookes
      University
Queen Ethelburga's
      College
Salisbury School of
      English
St Giles Colleges
      (UK, USA)
St John's Wood
      School of English
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa,
      Spain, USA)
University of
      Sheffield

FRANCE
Centre d'Etudes des
      Langues de Saint-
      Malo
ELFE
Institut Français Riéra
IS Aix-en-Provence
SILC - Séjours
      Linguistiques
      (England, France,
      Spain)
Université de
      Provence

GERMANY
F+U Academy
      (Austria, Germany,
      Russia)
Lichtenberg Kolleg
      E.V.
Prolog- International
      House Berlin

IRELAND
High Schools
      International (HSI)
      (England, Australia,
      Canada, Ireland,
      USA)

ITALY
Babilonia
Est Ovest
Istituto Linguistico
      Mediterraneo

MALTA
EC English
      Language Centre
      (England, Malta)
inlingua Malta
Malta Tourism
      Authority

NEW ZEALAND
Education New
      Zealand Trust

RUSSIA
Liden & Denz
      Language Centre

SOUTH AFRICA
Cape Studies -
      Pacific Gateway
      Study Group
Eurocentres Cape
      Town
Geos Cape Town
      Language  Centre
Good Hope Studies 
inlingua Language
      Training Centre
      Cape Town
Interlink School of
      Languages
International House -
      Durban
Jeffrey's Bay
      Language Centre
LAL Cape Town
LAL Durban
Shane Global
      Language Centres -
      Cape Town

SPAIN
Estudio Sampere
      (Ecuador, Spain)
Kings College
      International
      (England, Spain)

SWITZERLAND
EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)
Eurocentres
      International
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)

USA
American Language
      Communication
      Center
Kaplan Educational
      Centers (Canada,
      England, USA)
Zoni Language
      Centers

WALES
CELTiC (Schools)
Ltd