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February 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

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Italy's challenges

Top of the list of gripes for Italian language schools is the continued problem of visa issuance for students from outside the European Union, with many nationalities being refused a visa in order to study

Italian in Italy for more than three months. Carlo Lipparini, Principal of Istituto Il David in Florence, says that the problem has got worse in the last few years and shows no signs of easing.

“Italian Embassies have refused the study visa for periods of longer than three months for US, Russian, Mexican, Brazilian, Croatian, Australian and Canadian students,” he says. “ie, students from countries that do not have any particular social, economic or political problem [and therefore pose no risk of overstay].”

Overly stringent visa requirements are certainly having an effect on the nationality spread of language students in Italy as is highlighted by the results of our regular Status Survey of Italy. For example, Japanese students made up 13.5 per cent of the total student body for 2004, while in 2005 this figure dropped by half to 7.5 per cent. Similarly, US students made up 10 per cent of the student body in 2004 and dropped to six per cent in 2005. However, according to national language school association, Asils, it is visas for South American and Asian nationalities that are most problematic (see page 12).

While schools are undoubtedly reeling from the effects of Italy’s student visa policy, some report that they have managed to maintain or even increase overall student numbers by concentrating on markets closer to home. “Compared with the previous years, the declining trend has been stopped in 2006 and there are the first shy signs of increasing business,” says Anja Schultz from Centro Koinè, which has centres throughout Italy. “European students – German, Dutch and Austrian – are in pole position,” she says. “We are intensifying our marketing activities for 2007, launching a new course location on the Island of Elba and concentrating on new active learning programmes, such as Italian plus sailing.”

Omnilingua in Sanremo is another school that has experienced increasing enrolments in the last year, which Daniel Pietzner at the school says is “thanks to two new agencies – one in Switzerland and one in Bulgaria”. Pietzner adds that the school’s location near the beach is a major draw for students, while they have also introduced new courses recently to appeal to new markets. “The most significant new course type has been ‘Standard-Plus’, which means group lessons in the morning plus one lesson face-to-face in the afternoon,” he explains. “We also tried to push our Italian plus cooking and wine courses but the demand is only good in the summer months.”

However, not all European nationalities are performing well. Giorgia Biccelli from Linguaviva, which has schools throughout the country, and Francesco Di Santi from Laboratorio Linguistico in Milazzo, both report that student numbers from Germany – current top student provider – were down in 2006 and give a variety of reasons for this. Di Santi ventures, “Germany has always been a difficult market and now there may be a greater interest [among German students] for Spanish.” Biccelli, however, lays the blame on a general decline in language learning overseas among students from this country. “Speaking to agents from this country, they too seem to be aware that the numbers of students for language studies are decreasing,” she relates.

Biccelli notes that the Linguaviva group as a whole increased its student numbers in 2006, thanks to good performances from schools in Florence, Lignano and newcomer Siracusa in Sicily, where numbers doubled in the one year since the school opened its doors. She adds, “Sicily is an attractive destination and has an appeal especially for the north European market and our objective is to intensively promote our school in Siracusa and this new destination in Italy.”

The Linguaviva schools also report positive results in all student markets for an internship programme, which points to a new direction in course provision. “We are experiencing an increasing interest in our internship programmes offered in Florence and Milan, where we have students from the USA, Europe and Asia very interested in this programme,” reports Biccelli.

It is programme innovation like this that is likely to shore up Italy’s language teaching industry in the face of continued visa problems. Negotiations are underway between Asils and the Italian government but immediate changes are unlikely. “We do not see any positive changes in visa regulation even with a new government installed since May but we hope that something will change soon,” opines Schultz.


Higher costs and shorter stays

While visa issues pose the biggest challenge for language schools in Italy at the moment, the strengthening of the euro is also having a negative impact, according to schools. “The euro exchange rate does not help and Italy is not as inexpensive as it used to be for foreign students,” says Giorgia Biccelli from Linguaviva.

An increase in living and tuition costs is also decreasing the average length of stay at some schools. “It is evident that our clients have less money and less free time,” says Matteo Savini from Istituto Venezia in Venice, who says the average length of stay is currently 2.7 weeks. To cater for this trend Savini explains that they have recently introduced a new course for the budget-conscious traveller. “[Our] low budget courses in the evening were very successful,” he says. “With Europeans mainly but with Japanese [enrolments] too, the feeling is that there is less money to spend for language instruction.”

Carlo Lipparini from Istituto Il David in Florence has also noticed that students seem to have more limited financial resources than in the past but gives another reason for shorter lengths of stay. “Students are more likely to use their time to visit more cities in the same country,” he says. “[Also] there are more students who attend many short courses in various languages in different countries. This way, they visit more countries and know more languages but just a few of them learn a language at a professional level.”


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
Ameele
Asociación Gallega
      de Escuelas
      de Español - Agaes
English Australia
Perth Education City

WORKSHOPS/ EXPOS
Alphe Conferences
Icef - Work and
      Travel Forum

TOURIST BOARDS
Malta Tourism
      Authority

AUSTRALIA
English Australia
Perth Education City

CANADA
Algonquin and
      Lakeshore Catholic
      District School Board
Bodwell College
Canadian
      International
      Student
      Services - CISS
Cowichan Valley
      School
      District #79
Delta School District
Maple Ridge / Pitt
      Meadows School
      District #42
Richmond School
      District #38
Stewart College of
      Languages
Vancouver English
      Centre
Vanwest College

CHINA
Mandarin House

ECUADOR
Quito S.I. Spanish
      Institute - Centro
      Asociado Cervantes

ENGLAND
Anglolang Academy
      of English
Aspect

Bell International
      (Malta, UK)
English Studio
Harrow House
      International
      Colleges
LAL Language and
      Leisure
      (England, Malta,
      South Africa, USA)
Malvern House
Queen Ethelburga’s
      College
St Christopher School
St Giles Colleges
       (Canada, UK, USA)
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa,
      Spain, USA)
Worksop College

FRANCE
Alliance Française
      
Nice
SILC - Séjours
      Linguistiques
       (England, France,
       
Spain)

GERMANY
Prolog - International
      House Berlin

ITALY
ALCE

MALTA
inlingua Malta
Linguatime
Malta Tourism
      Authority

PORTUGAL
Self - Escola
      de Línguas

SOUTH AFRICA
Cape Studies -
      Pacific Gateway
      Study Group
Garden Route
      Language Centre
Good Hope Studies

SPAIN
Ameele
Asociación Gallega
      de Escuelas
      de Español - Agaes
Esade - Executive
      Language
Hispalengua
Pamplona Learning
      Spanish Institute

SWITZERLAND
EF Language
     Colleges
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta,
      New Zealand, Russia,
      Scotland, Spain,
       USA)

USA
ALCC - American
      Language
      Communication
      Center
Boston School of
       Modern Languages
California State
      University
      San Marcos
Kaplan Educational
      Centers
Monterey Institute
      of International
      Studies
University of
      California Riverside
University of
      California San Diego
University of
      California
      Santa Cruz
Zoni Language
      Centers
      (Canada, USA)

WORK WISE

CANADA
Archer Education
      Group
Global Lifestyles
IH Vancouver
ILSC

ENGLAND
Tellus Group
Training Partnership
       (The)
Twin Group

GERMANY
Icef - Work and
      Travel Forum

SPAIN
International House
      Sevilla - CLIC