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Status:
South Africa 2005
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
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Number of participating organisations in the South Africa survey: 8
Total number of students at the organisations in 2005: 3,182
Total number of student weeks in 2005, estimated: 47,457
Overall average length of stay in weeks: 12.4
Average cost of a one-month course, excluding accom.: 5,011 rand (US$698)
Average cost of residential accommodation per week: 645 rand (US$90)
Average cost of host family accommodation per week: 1,035 rand (US$144)
Average commission paid on a language course: 20 per cent (0 or 20 per cent offered)
One institution paid commission on accommodation (of 20 per cent)
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Means of recruiting students in South Africa, 2005
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Intensity of study (hours studied per week) |
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Agents 47%
Other means 36%
Internet 11%
Local bookings 6%
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From 20 to 28.
Overall average = 21.5 |
Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 39%
Travel costs 32%
Publicity costs 29%
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W Europe 26%
Asia 25%
C&E Europe 15%
Latin America 12%
Middle East 10%
Africa 8%
Australasia 24%
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| Top student nationalities in South Africa by student weeks, 2005 |
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Swiss 10.3%
Angolan 9.6%
Chinese 9.5%
German 8.9%
Korean 7.6%
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Austrian 7.4%
Czech 4.7%
Taiwanese 3.7%
Japanese 3.4%
Argentinian 3.2%
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| Student numbers by age range |
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8-11, 2%
12-15, 3%
16-18, 18%
19-24, 21%
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25-30, 19%
31-50, 32%
51+, 5% |
| Observations |
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The sample size of schools in our South Africa survey was the same as last year (see LTM, Feb 2006, page 48) however actual student numbers were down although average length of stay was up, meaning a higher overall volume of student weeks.
Swiss students overtook German students to be in number-one position this year, while Angolan students in second position were far more significant than last year. |
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Chinese students were also more numerous, in third place, while Germans were in fourth.
The proportion of students in the 16-to-18 year old category was over 10% higher than in our previous survey, although it should be noted that different schools were in our survey. Perhaps as a consequence, typical hours studied per week was down from 29 to 21.5.
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Thank you to the following institutions for taking part in our Status survey:
Eurocentres, Cape Town; Inlingua Language Training Centre, Cape Town; Interlink School of Languages, Cape Town; The International English School, Somerset West; LAL, Cape Town and Durban; Shane Global Language Center, Cape Town; South African School of English, Cape Town; Wits Language School, Johannesburg.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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