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February 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
Request information from our advertisers

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Status Survey

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Status:
South Africa 2005

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the South Africa survey: 8

Total number of students at the organisations in 2005: 3,182

Total number of student weeks in 2005, estimated: 47,457

Overall average length of stay in weeks: 12.4

Average cost of a one-month course, excluding accom.: 5,011 rand (US$698)

Average cost of residential accommodation per week: 645 rand (US$90)

Average cost of host family accommodation per week: 1,035 rand (US$144)

Average commission paid on a language course: 20 per cent (0 or 20 per cent offered)

One institution paid commission on accommodation (of 20 per cent)


Means of recruiting students in South Africa, 2005
Intensity of study (hours studied per week)
Agents 47%
Other means 36%
Internet 11%
Local bookings 6%
From 20 to 28.
Overall average = 21.5

Total marketing spend by sector in %
Marketing budget by region (overall %)
Agency costs 39%
Travel costs 32%
Publicity costs 29%
W Europe 26%
Asia 25%
C&E Europe 15%
Latin America 12%
Middle East 10%
Africa 8%
Australasia 24%

Top student nationalities in South Africa by student weeks, 2005
Swiss 10.3%
Angolan 9.6%
Chinese 9.5%
German 8.9%
Korean 7.6%
Austrian 7.4%
Czech 4.7%
Taiwanese 3.7%
Japanese 3.4%
Argentinian 3.2%

Student numbers by age range
8-11, 2%
12-15, 3%
16-18, 18%
19-24, 21%
25-30, 19%
31-50, 32%
51+, 5%

Observations
The sample size of schools in our South Africa survey was the same as last year (see LTM, Feb 2006, page 48) however actual student numbers were down although average length of stay was up, meaning a higher overall volume of student weeks.

Swiss students overtook German students to be in number-one position this year, while Angolan students in second position were far more significant than last year.

Chinese students were also more numerous, in third place, while Germans were in fourth.

The proportion of students in the 16-to-18 year old category was over 10% higher than in our previous survey, although it should be noted that different schools were in our survey. Perhaps as a consequence, typical hours studied per week was down from 29 to 21.5.


Thank you to the following institutions for taking part in our Status survey:

Eurocentres, Cape Town; Inlingua Language Training Centre, Cape Town; Interlink School of Languages, Cape Town; The International English School, Somerset West; LAL, Cape Town and Durban; Shane Global Language Center, Cape Town; South African School of English, Cape Town; Wits Language School, Johannesburg.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
Ameele
Asociación Gallega
      de Escuelas
      de Español - Agaes
English Australia
Perth Education City

WORKSHOPS/ EXPOS
Alphe Conferences
Icef - Work and
      Travel Forum

TOURIST BOARDS
Malta Tourism
      Authority

AUSTRALIA
English Australia
Perth Education City

CANADA
Algonquin and
      Lakeshore Catholic
      District School Board
Bodwell College
Canadian
      International
      Student
      Services - CISS
Cowichan Valley
      School
      District #79
Delta School District
Maple Ridge / Pitt
      Meadows School
      District #42
Richmond School
      District #38
Stewart College of
      Languages
Vancouver English
      Centre
Vanwest College

CHINA
Mandarin House

ECUADOR
Quito S.I. Spanish
      Institute - Centro
      Asociado Cervantes

ENGLAND
Anglolang Academy
      of English
Aspect

Bell International
      (Malta, UK)
English Studio
Harrow House
      International
      Colleges
LAL Language and
      Leisure
      (England, Malta,
      South Africa, USA)
Malvern House
Queen Ethelburga’s
      College
St Christopher School
St Giles Colleges
       (Canada, UK, USA)
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa,
      Spain, USA)
Worksop College

FRANCE
Alliance Française
      
Nice
SILC - Séjours
      Linguistiques
       (England, France,
       
Spain)

GERMANY
Prolog - International
      House Berlin

ITALY
ALCE

MALTA
inlingua Malta
Linguatime
Malta Tourism
      Authority

PORTUGAL
Self - Escola
      de Línguas

SOUTH AFRICA
Cape Studies -
      Pacific Gateway
      Study Group
Garden Route
      Language Centre
Good Hope Studies

SPAIN
Ameele
Asociación Gallega
      de Escuelas
      de Español - Agaes
Esade - Executive
      Language
Hispalengua
Pamplona Learning
      Spanish Institute

SWITZERLAND
EF Language
     Colleges
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta,
      New Zealand, Russia,
      Scotland, Spain,
       USA)

USA
ALCC - American
      Language
      Communication
      Center
Boston School of
       Modern Languages
California State
      University
      San Marcos
Kaplan Educational
      Centers
Monterey Institute
      of International
      Studies
University of
      California Riverside
University of
      California San Diego
University of
      California
      Santa Cruz
Zoni Language
      Centers
      (Canada, USA)

WORK WISE

CANADA
Archer Education
      Group
Global Lifestyles
IH Vancouver
ILSC

ENGLAND
Tellus Group
Training Partnership
       (The)
Twin Group

GERMANY
Icef - Work and
      Travel Forum

SPAIN
International House
      Sevilla - CLIC