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February 2008 issue

Contents
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Agency News
Agency Survey
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Market Report
Direction
Special Report
Course Guide
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English and sports in Australia

Professional sports training for novices or experts in their field teamed with high quality language lessons. This combination is becoming popular in Australia with clients who can afford to pay for English tuition with a twist.

Offering more than just a “taster” of sporting activities, dedicated English and sports programmes in Australia often team English language tuition with targeted sports tuition for students – usually offered by a professional sports coach or centre in collaboration with the language school.

As a result, sports enthusiasts as well as keen students enrol on these programmes, looking for a holiday with a difference. David Hurford at Port Douglas English Language Centre in Port Douglas, QLD, states, “We believe English and sport will continue to be on the rise as it is a value-added activity. The concept of an active holiday where both body and mind are engaged in a meaningful way appeals to many.” Michael O’Grady at Byron Bay English Language School in Byron Bay, NSW, located near a popular surf beach, adds, “Our students like to move their bodies after five hours in a chair!”

Some schools report that when they first started offering such courses they had to wait for the concept of such targeted, active learning to catch on. Jenny Byatt, Director of Studies at West Coast International College of English in Bunbury, WA, offers an English language and scuba diving course that offers students the chance to gain their Open Water Diver certification. In her case, she relates that in the first year of operation at the school, she received no enrolments, but there was definite interest from Japan and Switzerland.

At Global Village (GV) Noosa, however, 10 years on from the launch of their language and sports programmes and Chris Lawlor, Head of Youth Programs & Study Tours, relates that “English in Action programmes are extremely popular with upwards of 500 students per year enrolling on one or more of our programmes.” GV Noosa teams English with surfing, tennis, kitesurfing, golf and scuba diving. “Surfing is currently our most popular, however, since [this course was] introduced both our tennis and kitesurfing [courses] have received increasing interest,” she says.

The price tag for language and specific sports instruction can be higher than for general English language tuition and so markets such as Japan and Switzerland, which have high spending power, are typical on these programmes, while Taiwan is also mentioned by one school. Lawlor relates, “Our adult programmes are very popular in the Brazilian, Japanese and Swiss markets, while our underage programmes are strong in French and Japanese markets with a heallthy intake from Russia, Brazil and Spain.”

Patsy McLachlan from Burleigh Heads Language Centre in Gold Coast, QLD, agrees that Japanese, as well as Europeans, are most likely to enrol. Shawn Skinner from Cairns Language Centre in Cairns, QLD, reports the same experience although he adds, “We are seeing an increasing number of Korean students.”

As well as independent adult clients, younger students are a growing market for English and sports programmes, reports O’Grady. “We are seeing more teenage students wanting this combination,” he says. At St Paul’s School in Brisbane, QLD, programmes are only available for students at the school, aged between 12 and 18 years old. Sports tuition is fitted in around the school timetable and Registrar, Michelle Davies, reports that targeted sports programmes were originally introduced to meet demand from clients at the peak of their particular sporting field.

“The only reason students undertake sports English programmes is due to the need for them to be able to communicate more in English whilst being interviewed with respect to their sports,” she explains. “We currently have a student from Slovakia doing swimming [training] and a student from Germany undertaking golf.” Davies notes that the school has access to high-level coaches, including swimming coaches who train to Olympic level.

The expertise of the sports element of any programme is also critical and paves the way for good feedback from students and agents. Lawlor says, “We have added [variations of] programmes as we have formed partnerships with – what we feel are – the best quality sporting schools and institutions on the Sunshine Coast.”

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


SERVICES
Your World on
       Monday

TOURIST BOARDS
Malta Tourism
      Authority

WORKSHOPS / EXPOS
Alphe Conferences
Quoc Anh IEC
      Company

CHINA
Beijing Easyou
      Chinese
      Language School
Mandarin House

COSTA RICA
Centro
      Panamericano
      de Idiomas (CPI)

ENGLAND
Bell International
English Studio
inlingua Vacation
      Programmes
Kaplan Aspect 
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure
      (England, Malta, South
      Africa, USA)
London
      Metropolitan
      University
Malvern House
Rose of York
      Language
      School
St Giles Colleges
      (Canada, UK, USA)
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa,
      Spain, USA)
Queen Ethelburga’s
      College

FRANCE
Alliance Française
      Paris Ile de France
SILC - Séjours
      Linguistiques
      (France, Spain, UK)

GERMANY
Carl Duisberg
      Centren
      (England, Germany)
International House
      Berlin - Prolog
Lichtenberg Kolleg
      E.V

INDIA
Prime Speech
      Power Language
      School

IRELAND
ISI - International
      Study Institute
      Ireland

JAPAN
Kai Japanese
      Language School

MALTA
EC - English
      Language Centres
      (England, Malta, South
      Africa, USA)
Malta Tourism
      Authority

RUSSIA
Language Link

SCOTLAND
EAC Language Centres
     and Activity Camps
      (England, Ireland,
      Scotland, Wales)
Schoolhouse
University of
      Glasgow
University of Stirling

SOUTH AFRICA
Cape Studies

SPAIN
Idiomas ¡Sí!
Pamplona Learning
      Spanish Institute

SWEDEN
Swedish Learning
      and Living

SWITZERLAND
EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)

USA
ALCC - American
      Language &
      Communication
      Center
California State
      University Long
      Beach
ELS
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
Rennert Bilingual
University of
      California Riverside
University of
      California San Diego
University of
      California Santa
      Cruz
Zoni Language
      Centers
      Canada, USA

VIETNAM
Quoc Anh IEC
      Company