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Status:
South Africa 2006 The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contibute valuable data – confidentially – to help us produce this market information.
Key points
• Number of participating organisations in the South African survey: nine
• Total number of students at the organisations in 2006: 6,689
• Total number of student weeks in 2006, estimated: 71,572
• Overall average length of stay in weeks: 10.7
• Average cost of a one-month course, excluding accommodation: R5,411 (US$781)
• Average cost of residential accommodation per week: R891 (US$129)
• Average cost of host family accommodation per week: R1,233 (US$178)
• Average commission paid on a language course: 19 per cent
• Three institutions paid commission on accommodation (averaging 17 per cent)
Means of recruiting students in South Africa, 2006
Intensity of study (hours studied per week)
Agents 37%
Internet 13%
Local Bookings 23% Other means 27
W Europe 23%
C&E Europe 22%
Latin America 20%
Asia 14%
Africa 13%
Middle East 6%
Australasia 1.5%
North America 0.5
Top student nationalities in Malta by student weeks, 2006
Angolan 27%
German 10.8%
Swiss 8.4%
Brazilian 5.7%
Chinese 2.2%
Mozambican 2%
Korean 1.7%
Spanish 1.7%
Argentinean 1.6%
Dutch 1%
Student numbers by age range
8-11, 0.5%
12-15, 4%
16-18, 8%
19-24, 49%
25-30, 21%
31-50, 15%
51+, 2.5%
Observations
• One more school took part in this year’s Status Survey on South Africa and the sample size of students almost doubled (see LTM, February 07, page 45). The average length of stay, however, was down from 12.4 weeks to 10.7 weeks per student which meant that the increase in total student weeks was
less dramatic.
• The average age of students was down this year with the largest group (49 per cent) in the
19-to-24 age bracket. Last year, 21 per cent of total students were in this age bracket, while the largest group (32 per cent) were aged between 31 and 50 years, compared with 15 per cent this year.
• Chinese student numbers were down this year to 2.2 per cent (compared with 9.5 per cent previously), while Angolan students increased to 27 per cent from 9.6 per cent.
Thank you to the following institutions for taking part in our Status survey:
ABC International, Johannesburg; Good Hope Studies, Cape Town; Inlingua Training Centre, Cape Town; International House, Durban; LAL South Africa, Cape Town and Durban; South African School of English, Cape Town; The International English School, Somerset West; Natal Language Centre, University of KwaZulu-Natal, Natal; Wits Language School, Braamfontein.
Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
