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February 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status:
South Africa 2006

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 

If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contibute valuable data – confidentially – to help us produce this market information.

Key points
• Number of participating organisations in the South African survey: nine

• Total number of students at the organisations in 2006: 6,689

• Total number of student weeks in 2006, estimated: 71,572

• Overall average length of stay in weeks: 10.7

• Average cost of a one-month course, excluding accommodation: R5,411 (US$781)

• Average cost of residential accommodation per week: R891 (US$129)

• Average cost of host family accommodation per week: R1,233 (US$178)

• Average commission paid on a language course: 19 per cent

Three institutions paid commission on accommodation (averaging 17 per cent)


Means of recruiting students in South Africa, 2006
Intensity of study (hours studied per week)
Agents 37%
Internet 13%
Local Bookings 23%
Other means 27
From 20 to 28
Overall average = 24.5

Total marketing spend by sector in %
Marketing budget by region (overall %)
Travel costs 39%
Agency costs 14%
Publicity costs 47%
W Europe 23%
C&E Europe 22%
Latin America 20%
Asia 14%
Africa 13%
Middle East 6%
Australasia 1.5%
North America 0.5

Top student nationalities in Malta by student weeks, 2006
Angolan 27%
German 10.8%
Swiss 8.4%
Brazilian 5.7%
Chinese 2.2%
Mozambican 2%
Korean 1.7%
Spanish 1.7%
Argentinean 1.6%
Dutch 1%

Student numbers by age range
8-11, 0.5%
12-15, 4%
16-18, 8%
19-24, 49%
25-30, 21%
31-50, 15%
51+, 2.5%

Observations
• One more school took part in this year’s Status Survey on South Africa and the sample size of students almost doubled (see LTM, February 07, page 45). The average length of stay, however, was down from 12.4 weeks to 10.7 weeks per student which meant that the increase in total student weeks was
less dramatic.

• The average age of students was down this year with the largest group (49 per cent) in the

19-to-24 age bracket. Last year, 21 per cent of total students were in this age bracket, while the largest group (32 per cent) were aged between 31 and 50 years, compared with 15 per cent this year.

• Chinese student numbers were down this year to 2.2 per cent (compared with 9.5 per cent previously), while Angolan students increased to 27 per cent from 9.6 per cent.


Thank you to the following institutions for taking part in our Status survey:

ABC International, Johannesburg; Good Hope Studies, Cape Town; Inlingua Training Centre, Cape Town; International House, Durban; LAL South Africa, Cape Town and Durban; South African School of English, Cape Town; The International English School, Somerset West; Natal Language Centre, University of KwaZulu-Natal, Natal; Wits Language School, Braamfontein.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


SERVICES
Your World on
       Monday

TOURIST BOARDS
Malta Tourism
      Authority

WORKSHOPS / EXPOS
Alphe Conferences
Quoc Anh IEC
      Company

CHINA
Beijing Easyou
      Chinese
      Language School
Mandarin House

COSTA RICA
Centro
      Panamericano
      de Idiomas (CPI)

ENGLAND
Bell International
English Studio
inlingua Vacation
      Programmes
Kaplan Aspect 
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure
      (England, Malta, South
      Africa, USA)
London
      Metropolitan
      University
Malvern House
Rose of York
      Language
      School
St Giles Colleges
      (Canada, UK, USA)
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa,
      Spain, USA)
Queen Ethelburga’s
      College

FRANCE
Alliance Française
      Paris Ile de France
SILC - Séjours
      Linguistiques
      (France, Spain, UK)

GERMANY
Carl Duisberg
      Centren
      (England, Germany)
International House
      Berlin - Prolog
Lichtenberg Kolleg
      E.V

INDIA
Prime Speech
      Power Language
      School

IRELAND
ISI - International
      Study Institute
      Ireland

JAPAN
Kai Japanese
      Language School

MALTA
EC - English
      Language Centres
      (England, Malta, South
      Africa, USA)
Malta Tourism
      Authority

RUSSIA
Language Link

SCOTLAND
EAC Language Centres
     and Activity Camps
      (England, Ireland,
      Scotland, Wales)
Schoolhouse
University of
      Glasgow
University of Stirling

SOUTH AFRICA
Cape Studies

SPAIN
Idiomas ¡Sí!
Pamplona Learning
      Spanish Institute

SWEDEN
Swedish Learning
      and Living

SWITZERLAND
EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)

USA
ALCC - American
      Language &
      Communication
      Center
California State
      University Long
      Beach
ELS
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
Rennert Bilingual
University of
      California Riverside
University of
      California San Diego
University of
      California Santa
      Cruz
Zoni Language
      Centers
      Canada, USA

VIETNAM
Quoc Anh IEC
      Company