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Status:
South Africa 2007
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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• Number of participating organisations in the South Africa survey: nine
• Total number of students at the organisations in 2007: 5,615
• Total number of student weeks in 2007, estimated: 45,481
• Overall average length of stay in weeks: 8.1
• Average cost of a one-month course, excluding accommodation: (US$934)
• Average cost of residential accommodation per week: (US$178)
• Average cost of host family accommodation per week: (US$206)
• Average commission paid on a language course: 21 per cent
• Four institution paid commission on accommodation (of 15 per cent)
*For currency conversion rate, click here
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| Means of recruiting students in South Africa, 2007 |
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Intensity of study (hours studied per week) |
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Agents 50%
Internet 7%
Local bookings 25%
Other means 18%
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From 5 to 25 hours per week
Average = 19.7 hours
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Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Publicity costs 45%
Agency costs 30%
Travel costs 25%
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W Europe 30%
Asia 21%
Latin America 15%
Middle East 14%
Africa 10%
C&E Europe 8%
Australasia 1.5%
North America 0.5%
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| Top student nationalities in Malta by student weeks, 2007 |
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1. German 16.6%
2. Swiss 14.3%
3. Saudi Arabian 8.9%
4. Chinese 7%
5. Turkish 6.9%
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6. Korean 6.6%
7. Brazilian 5.9%
8. Angolan 4.2%
9. Italian 3.7%
10. Russian 2.3%
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| Student numbers by age range |
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8-11 0%
12-15 2%
16-18 9%
19-24 39%
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25-30 28%
30-50 20%
50+ 2% |
| Observations |
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| • A new entrant into the top nationalities studying English in South Africa in 2007 was Saudi Arabian students, which made up 8.9 per cent of the total student body. Another notable change from last year was the reduction in the number of Angolan students present at the schools, down from 27 to 4.2 per cent.
• Students in South Africa remain in the older age ranges, according to the results of this year’s Status Survey of nine schools in the country, with 50 per cent over the age of 25 years. Last year this figure was 38.5 per cent.
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• The average length of stay decreased slightly from last year, with students staying in South Africa for an average of 8.1 weeks in 2007 compared with 10.7 weeks previously. This supports an ongoing trend towards shorter stays by students, as in 2005 this figure was 12.4 weeks. Average costs of tuition and accommodation had increased slightly this year.
• Agency usage was up from 37 to 50 per cent.
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Thank you to the following institutions for taking part in our Status survey: EC Cape Town, Cape Town; Good Hope Studies, Cape Town; Interlink School of Languages, Cape Town; LAL South Africa, Cape Town and Durban; LTC Language Teaching Centre, Cape Town; Shane Global Language Centre, Cape Town; South African School of English, Cape Town; Wits Language School, Johannesburg.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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