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February 2009 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status:
South Africa 2007

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in the South Africa survey: nine
• Total number of students at the organisations in 2007:
5,615
• Total number of student weeks in 2007, estimated:
45,481
• Overall average length of stay in weeks:
8.1
• Average cost of a one-month course, excluding accommodation:
(US$934)
• Average cost of residential accommodation per week:
(US$178)
• Average cost of host family accommodation per week:
(US$206)
• Average commission paid on a language course:
21 per cent
Four institution paid commission on accommodation (of 15 per cent)

*For currency conversion rate, click here


Means of recruiting students in South Africa, 2007 Intensity of study (hours studied per week)

Agents 50%
Internet 7%
Local bookings 25%
Other means 18%

From 5 to 25 hours per week

Average = 19.7 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Publicity costs 45%
Agency costs 30%
Travel costs 25%

W Europe 30%
Asia 21%
Latin America 15%
Middle East 14%

Africa 10%
C&E Europe 8%
Australasia 1.5%
North America 0.5%


Top student nationalities in Malta by student weeks, 2007

1. German 16.6%
2. Swiss 14.3%
3. Saudi Arabian 8.9%
4. Chinese 7%
5. Turkish 6.9%

6. Korean 6.6%
7. Brazilian 5.9%
8. Angolan 4.2%
9. Italian 3.7%
10. Russian 2.3%


Student numbers by age range

8-11         0%
12-15      2%
16-18      9%
19-24      39%

25-30      28%
30-50      20%
50+          2%

Observations
• A new entrant into the top nationalities studying English in South Africa in 2007 was Saudi Arabian students, which made up 8.9 per cent of the total student body. Another notable change from last year was the reduction in the number of Angolan students present at the schools, down from 27 to 4.2 per cent.

• Students in South Africa remain in the older age ranges, according to the results of this year’s Status Survey of nine schools in the country, with 50 per cent over the age of 25 years. Last year this figure was 38.5 per cent.

• The average length of stay decreased slightly from last year, with students staying in South Africa for an average of 8.1 weeks in 2007 compared with 10.7 weeks previously. This supports an ongoing trend towards shorter stays by students, as in 2005 this figure was 12.4 weeks. Average costs of tuition and accommodation had increased slightly this year.

• Agency usage was up from 37 to 50 per cent.


Thank you to the following institutions for taking part in our Status survey: EC Cape Town, Cape Town; Good Hope Studies, Cape Town; Interlink School of Languages, Cape Town; LAL South Africa, Cape Town and Durban; LTC Language Teaching Centre, Cape Town; Shane Global Language Centre, Cape Town; South African School of English, Cape Town; Wits Language School, Johannesburg.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
Eaquals
      International
English Australia  
Feltom  
Perth Education
      City  

EXAMINATION
BOARDS
Ielts  

SERVICES
InTouch  
Your World on
      Monday  

TOURIST BOARDS
Malta Tourism
      Authority  
Office de
      Tourisme
      Montpellier  

WORKSHOPS /
EXPOS
English Australia  
Alphe
      Conferences  

AUSTRALIA
Bond University
Curtin University
La Trobe University
Language Studies
      International  
Pacific Gateway
      International
      College  
Queensland
      University of
      Technology  
University of
      Tasmania  
Wollongong College
      Australia  

CANADA
Berlitz Canada  
Bodwell College  
Camber College  
English Bay
      College  
Global Village 
      (Australia, Canada,
      USA)
Richmond School
      District #38  
Vancouver English
      Centre  

CHINA
iMandarin
      Language Training
      Institute  

ENGLAND
Ardmore Language
      Schools
      (UK, USA)  
Bell International
      (Malta, UK)
Camp Beaumont  
Homelingua  
InTuition
      Languages  
      (Australia, France,
      Germany, Ireland,
      Italy, South America,
      Spain, UK, USA)
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language
      and Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
Malvern House
      College London  
Northumbria School
       of English  
Plus  
      (Ireland, Italy,
      UK, USA)
Queen Ethelburga's
      College  
RLI Language
      Services  
St Giles Colleges  
      (Canada, UK, USA)
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa,
      Spain, USA)
Twin Group  
      (Ireland, UK)
University of
      Essex - International
      Academy  
Wimbledon School
      of English  

FRANCE
AGISEFE -
      Université de
      Savoie  
Alliance Française
      Paris Ile de France  
CAVILAM  
French in
      Normandy  
Langues Sans
      Frontieres  
Universite d'Avignon
      et des Pays du
      Vaucluse  

GERMANY
Carl Duisberg
      Medien GmbH  
      (England, Germany)
F+U Academy  
       (Germany, Spain)
International House
      Berlin - Prolog  

IRELAND
Centre of English
      Studies  

JAPAN
Kai Japanese
      Language School  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre  
      (England, Malta,
      South Africa, USA)
inlingua Malta  
NSTS  

SCOTLAND
EAC Language
      Centres and Activity
      Camps.  
      (England, Ireland,
      Scotland, Wales)

SOUTH AFRICA
Cape Studies  
EC Cape Town  
Eurocentres
      Cape Town  
Good Hope
      Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School
      of Languages  
International House
      Cape Town  
LAL Cape Town  
Language
      Teaching Centre  
Shane Global
      Language Centres -
      Cape Town  
South African
      School of English 

SPAIN
¡Idiomas Si!  
International House
      Sevilla - Clic  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)

USA
Zoni Language
      Centers  
      (Canada, USA)