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February 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction I
Direction II
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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Work & Travel

Agencies active in the work & travel sector are confident that there is growth to come from work-led travel experiences, despite a slight setback this year in demand and availability in some countries. Cherrelle Harroo reports.

We have worked with these kinds of programmes since the beginning,” says Roseane Navrotskiy from Brazil-based education agency, Beth Coutinho, one of the trailblazers of the work & travel sector. According to the results of a recent questionnaire by Language Travel Magazine, many agencies from around the world offer their clients work & travel programmes as an attractive alternative to international language study.

Ernesto Sarrion, Director of Spanish agency, Oneco, says, “A professional education [overseas]; doing an internship as a trainee is very important for any student who wants to get experience and a better CV before finding a real job.”

The work & travel sector comprises professional internships as well as paid work experience abroad, which typically consists of jobs within tourism and hospitality industries, although this can vary according to the country where the placement is undertaken. All student participants believe that taking part in a work & study programmes will stand them in good stead when applying for future work opportunities.

The agencies who took part in our survey of the sector have all been providing work experience and internship placements abroad, both paid and unpaid, for several years. The American Institute for Foreign Study (AIFS) based in Germany, has offered ‘Camp America’ as a work & travel programme since 1983 and since then the agency has developed 11 different voluntary and internship placements in Australia, New Zealand and Canada.

“The work & travel participants are about one-third of our overall clientele,” relates Barbara Hassels, Marketing and Sales Director at AIFS. “I assume these figures will rise as work & travel is ‘en vogue’.” Hassels believes that work & travel clients are a separate breed to clients looking for language programmes overseas, whom the agency also caters for. “[A typical client for work & travel programmes] has just left school and is seeking adventures abroad for the first time in their life,” she says.

Navrotskiy at Beth Coutinho agrees that work & travel attracts a different market to traditional language programmes. “Around 70 per cent of our work & travel clients have never studied abroad previously,” she relates, although many of Oneco’s clients have previously been on an Erasmus [EU-funded] exchange programme, according to Sarrion.

Oneco’s Spanish and Portuguese clients show a preference for work & travel programmes in Anglo-Saxon countries, though Sarrion notes an increasing number of students travelling to Poland, Bulgaria and throughout Europe for work experience. Meanwhile, for both InterLatina, an agency based in Argentina, and AIFS, it is the USA that is most popular with clients. According to Veronica Ferreyra from InterLatina, this is followed by demand for the UK, New Zealand, Australia and South Africa.

Education agencies involved in this sector do face unique business issues. Navrotskiy raises the issue of finding “enough adequately-oriented providers in particular regions or countries” for their clients and others are all in agreement. Sarrion says, “It is very difficult to find partners willing to work in this educational area.” He explains, “We need close evaluation. Reports that will give us an idea of how the participant is developing in the company, with their colleagues, progress in the work placement, etc.”

Teresa Rivera, General Director at Ordex Cultural Exchange – an Ecuadorean agency that has offered Work & Travel programmes since 1998 – observes another aspect presenting a challenge to the sector: “The competition is growing everywhere,” she claims. “We need to manage decent margins to cover operations, [but] I know that in some countries in South America, the sponsors or international partners who opened their markets through agents, are opening branch offices in these countries; this is even more competition than expected locally.”

Despite Hassels’ prediction of further growth for the sector, some agencies report stagnating demand (and supply) in the last year for paid jobs. In 2008, 50 per cent of clients were on Work & Travel programmes at Beth Coutinho, but Navrotskiy reports that this fell to 13 per cent in 2009 due to the global economic downturn and the threat of swine flu. InterLatina saw a rise to 70 per cent of clientele on work & travel programmes in 2008, which was also followed by a significant decline in 2009. Ferreyra explains that “due to the economic crisis …less employers [were] looking for international students to fulfil the seasonal staffing needs”.

Antonio Bacelar Jr. from Via Mundo in Brazil said that due to the financial crisis and the difficulty it caused in finding jobs for clients, the agency temporarily withdrew its Work & Travel programmes last year. “It was damaging the image of our company having students in the USA, unemployed [and] waiting for a position,” he says.

Sarrion, bucking the trend, says that in the same period Oneco saw an increase in the number of clients on Work & Travel programmes, although these were for unpaid work placements.
 
Nevertheless, agents are optimistic that this sector of the market will grow in the future. Ferreyra posits, “Young people feel very attracted to this kind of experience as it is not just being a tourist in a country but living and sharing a lot of things.”




Contact any advertiser in this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/GROUPS
Edusa  
English Australia  
Feltom Malta  
International House
      World Organisation  
MEI Ireland  
Quality English  

EVENTS
Alphe Conferences  
International House
      World Organisation  
British Boarding
      Schools Workshops  

EXAM BOARS
IELTS  

SERVICES
LTM Digital  
StudentMarketing  
Your World on
       Monday  

TOURIST BOARDS
Office de Tourisme
      Montpellier  

WORK EXPERIENCE
Twin Group  
English Bay College

AUSTRALIA
Ability Education  
English Australia  

CANADA
Access International
      English Language
      Centre  
Canadian &
      International Student
     Services  
CSLI  
ECSL  
English Bay College
Global Village  
Public Schools of the
      Canadian Rockies  
IH Tremblant /
      Explorencia Centre  
ILSC - International
      Language Schools
      of Canada  
Public Schools of
      the Canadian Rockies
Red Leaf Student
      Program and Tours  
Richmond School
      District #38  
Rocky Mountain
      School District  
Saint Mary's
      University  
Southeast
      Kootenay School
      District  
Stewart College
       of Languages  
Vancouver English
      Centre  

EGYPT
IH Cairo  

ENGLAND
Anglolang  
Ardmore
      Language Schools  
Beet Language
      Centre  
Cambridge Academy
      Of English  
Cambridge
      Education Group  
Churchill House  
Devon School Of
      English  
Discovery Summer  
Eastbourne School
      Of English  
Eckersley Oxford  
English Language
      Centre Brighton &
      Hove  
English Studio  
Excel English  
Frances King School
      of English  
Hove College
      Brighton
ILS English  
International House
      World Organisation
Kaplan Aspect  
Kings Colleges  
Lake School of
      English
Lewis School of
      English
LAL Language and
      Leisure  
(The) Language
      Project
Living Learning
      English
(The) London School
      of English  
Malvern House
      College London  
Millfield English
      Language Holiday
      Courses  
Plus  
Professionals UK  
Quality English  
Queen Ethelburgas
      College  
St Giles Colleges  
Study Group  
Twin Group  
University of Essex -  
      International
      Academy  
Wimbledon School
      of English  

FRANCE
Accent Francais  
Alliance Française
      Paris Ile de France  
Office de Tourisme
      Montpellier  

GERMANY
BWS Germanlingua
F+U Academy of
      Languages  
inlingua Berlin  
International House
      Berlin - Prolog  

IRELAND
ATC Language and
      Travel  
Language College
      Ireland  
Cork English
      College  
MEI Ireland  
The Linguaviva
      centre  

MALTA
Alpha School of
      English  
Clubclass Residential
      Language School  
Easy School of
      Languages  
Feltom Malta  
Global Village
      English Centre  
Inlingua Malta  
ETI Malta  

NEW ZEALAND
Languages
      International
      Christchurch  
Rotorua English
      Language Academy
      (RELA)  
Worldwide School
      of English  

SCOTLAND
EAC Language
      Centres and Activity
      Camps.  

SOUTH AFRICA
EC Cape Town  
EF  
Eurocentres Cape
      Town- One World
      Language school  
Good Hope Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School of
      Languages  
International House
      Cape Town  
Kurus English CC  
LAL Cape Town  
Language Teaching
      Centre  
Shane Global
      Language Centres -
      Cape Town  

SWITZERLAND
EF Language
      Colleges Ltd  

USA
Boston School of
      Modern Languages
Educatius  
Inlingua Language
      Centers  
IH New York  
NYC Language
      Vacations  
University of
      California Riverside  
Zoni Language
      Centers  



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