|• There was relatively little change year-on-year in the results of our South Africa Status survey. Study travel advisors continued to account for just over half of all student bookings and in fact this figure increased slightly from 53 per cent to 58 per cent.
• No change either in the top nationality table, with the top four remaining in position in terms of student provider countries. Turkish students leap frogged up into fifth position, while Chinese slipped from five per cent last year to three per cent this year.
• The Internet is creeping up as a marketing spend for schools now accounting for 24 per cent of all marketing costs, the second-largest cost after agency commission (29 per cent).
• The intensity of study has dipped slightly, according to the eight respondents in this year’s survey (seven in last year’s); from 23.5 hours per week to 20, and the minimum hours studied per week also dropped to a low of five, whereas previously, 18 hours per week was the minimum study intensity.