Read the digital February 2012 issue of
Study Travel Magazine here

Contents - February 2012

Special Report
Language plus
For those language schools that offer them, sales of plus programmes are relatively modest, however, their impact on the language travel sector as a whole is significantly greater. Jane Vernon Smith reports.

Advisor Survey
Swiss market slows
Growth was sluggish in the 2011 Swiss study abroad market and advisors remain restrained in their forecasts for this year.

Tertiary Focus
Asia appeal
As students worldwide are looking increasingly towards foreign shores for tertiary study opportunities, Malaysia and Singapore have been positioning themselves to benefit from this development. Jane Vernon Smith reports.

Vocational Focus
A cut above the rest
Specialist hotel and hospitality management institutions are constantly developing their courses to meet industry needs and ensure their menu is a cut above the rest. Gillian Evans reports.

Secondary Focus
IB in the USA
Approximately 3,295 schools around the world offer the International Baccalaureate. Over a third of these are based in the USA. Nicola Hancox finds out more.

Secondary Focus
Advanced Placement
Advanced Placement can help students acquire the skills necessary to succeed at university. Taken in the last two years of high school, not only do students accumulate much needed college credit, but AP scores can also help individuals stand out in the university admissions process. Nicola Hancox finds out more.

Belgium’s melting pot
As the political centre of Europe, Belgium is an easily accessible, multicultural study destination with many charms, writes Matthew Knott.

Regional Focus
BC’s great outdoors
Stunning scenery, ski slopes, sociable people and superb cities make British Columbia a highly attractive study abroad destination, observes Matthew Knott.

English language testing
With institutions and immigration departments recognising more proficiency exams, the market in English testing is stronger than ever. Jane Vernon Smith looks at how providers are innovating to meet this increasing demand.

Market Analysis
South Africa
There were some encouraging growth figures recorded by South Africa’s ELT industry in 2011 and future forecasts for 2012 look good.

Cyprus calling
With Mediterranean weather, 10,000 years of history and a long association with Britain, Cyprus is realising its potential as a study destination, discovers Matthew Knott.

Advantage points

Visa changes damaging reputation of UK education
Languages Canada signs deals with Scotiabank and Area
CES acquires and expands Leeds Languages
IH Dublin acquisition
First IH online conference
Jaos celebrates 20 years at Alphe Japan
BridgeBrazil becomes Study in Brazil member
Wellington Business School ceases trading
Beta awards youth travel industry

News Round Up
ELC returns to Santa Barbara
Taiwan actively recruits students
Ardingly College becomes Bell summer centre
New study and work programme in China
Canada and China forge tertiary partnerships
Online prep for Cambridge English
New Bels centre in St. Paul’s Bay
British Boarding Schools Workshop expands
IH Cape Town launches volunteering opportunities
News in brief
Travel update

Inside The Industry
On the move
Educator associationQ&A: NEAS
Advisor association Q&A: UNOSEL
Industry issues
Agency of the month: EDM Education

Summer residential UK
Students looking for summer residential courses will find a wide variety of programmes across the UK, packed with activities including sports, sightseeing and arts & crafts.


Out with the old, in with the new

by nicola Hancox, editor

My new year’s resolutions for 2012 are to take up yoga, bake more, eat more fruit and brush up on my language skills. Frustratingly, my rather extensive Spanish food vocabulary (el melacotón, la lechuga, las gambas, la cerveza), stored in some dark recess of mind, sadly lays dormant, and has done for some time. Making resolutions is one thing, but keeping them is an entirely different matter. But if motivation is what I needed I think I’ve found it, for one of my resolutions at least. Just flick to page 32 and you’ll see exactly what I mean. I’m talking about language plus programmes - courses that combine language learning with tuition in a particular activity or pastime, be it surfing, gastronomy, wine tasting or, as I recently discovered, fitness and spa. Indeed, this sector of the language travel market, albeit small, is constantly reinventing itself and providers are showing a real willingness to introduce ever new and exciting options to tantalise both students and agents. And with good reason too it seems. According to providers, this type of provision helps draw in potential business, giving schools that competitive advantage over rival operators as they reach out to ever wider audiences.

In fact, gaining a competitive edge is an underlying theme in this month’s issue. Winners of the British Youth Travel Awards – organised by the British Education Travel Association (Beta) – were announced recently (see pages 9 and 64) and recognition awards can undoubtedly generate positive marketing and PR for organisations. Meanwhile, the first Rio de Janeiro-based language school was accredited under the Study in Brazil scheme (page 9). Not only is the label a sign of trust, said the school’s Director, but it also provides students with “a way to pre-sort among options”.

A good brand identity, multicultural richness and a unique approach to education were cited by one provider as giving them a distinct advantage over competitors in the advancing ELT markets of Singapore and Malaysia (page 25). A spokesperson affirmed that they now have their sights firmly set on non-traditional (non-Asian) markets. As evidenced in the feature, they’ve clearly already taken steps to achieve this. Having set up its own satellite campus in Botswana back in 2007, the university now delivers its degrees through 25 institutions in 21 different countries, and boasts 35,000 students from 165 countries studying in 11 campuses in eight countries. Just giving the rest of the ELT market a heads up on the competition...

Copyright : Hothouse Media Ltd. All rights reserved.