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February 2012 issue

Contents
News
News Round Up
Inside the industry
Advisor Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine

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Global business

Employers are increasingly looking for prospective candidates with an international edge. Those that take an international business degree at under- or postgraduate level in the UK may be better equipped to handle the corporate environs of an increasingly globalised world. Nicola Hancox finds out more.

While a broad-based business degree can help prepare students for the rigours of a “white collar” career, the global context in which businesses now operate mean future employers are looking for graduates who possess core skills that can be applied to an international working environment. In a bid to tap into this globalised world, tertiary providers are increasingly adding international business electives to their portfolios.

Middlesex University in London has offered its BA International Business degree since 2007 and, according to university spokesperson, Alison Megeney, the course was created to “address the need for well informed global business professionals as business becomes increasingly globalised and the world more interconnected”.

At Kent Business School, part of the University of Kent, international business is integral to its academic programming. According to Dr Fragkiskos Filippaios, Director of Postgraduate Programmes, the school has offered a standalone international business degree at undergraduate level since 2008 and at a postgraduate level, as a pathway to its MSc in Management, since 2004. Interest for both programmes has increased significantly and Filippaios attests that while Europeans drive undergraduate enrolments, the school has seen a significant rise in the number of applicants from emergent economies such as China, India and Thailand, and some African countries. “This surge in demand demonstrates the need of managers from these countries to develop their skills and prepare for a further integration of their countries into global commerce,” he says.

For others, the specialism of international business is a relatively new venture. According to Dave Amor at the University of East Anglia, their BSc degree in International Business Management welcomed its first group of students in September last year. The teaching facility’s close proximity to the city’s financial district – the London centre of UEA is located near Liverpool Street station – is another unique selling point.

To study at either under- or postgraduate level, overseas students must demonstrate they are proficient in English. At UEA, students must submit an Ielts test score of 6.5 or equivalent, with no element below 6.0, says Amor. Those that do not meet the stipulated academic or English language requirements, however, can take a preparation programme at the embedded study centre on site, run by joint venture partner, Into University Partnerships. “All preparation programmes offer guaranteed progression to the BSc in International Business Management, providing the student meets the required grades at the end of their course of study,” explains Amor.

Modules studied can vary. At Middlesex, for example, it is common that students follow general business components such as economics for business and management; the principles of marketing; and understanding people in organisations in the first year, with international elements such as human resource management in a global context added in the second year of the three-year course. Between 2008/09 and 2009/10, student intake almost doubled, notes Megeney.

Shifts within the modern business environment mean providers are constantly reviewing course content to keep it current. “Over the last couple of years, additions like a focus on corporate social responsibility, emerging markets, international entrepreneurship and international accounting standards have informed course content and curriculum development,” explains Filippaios. Ara Yeghiazarian at Kingston University, notes they too research regularly into new topics and modules for their MSc in International Business Management. Supplementary modules to have been added include cross cultural communication and entrepreneurship in an international context. With 70 students from 20 different countries, Yeghiazarian adds that the programme has a distinctly international flavour.

Students are often given the opportunity to blend the theoretical with the practical, with some degrees encompassing a work placement or paid internship. “Our Bachelor of International Business…offers a work placement a year after the second year of study, so students can put all their learning into practice,” asserts Emma Buckby at the London School of Business and Finance (LSBF). At Middlesex, work placements are recommended but are optional, says Megeney.

UK tertiary providers utilise a number of different methods when marketing their courses overseas. Buckby relates that at LSBF strategies vary and are dependent on target market, although she notes a good network of educational agents who “understand the business model” is crucial. Filippaios, meanwhile, notes that in the last few years there has been a definite shift towards online social media, but that a significant amount of resources are devoted to international recruitment fairs, whereby the school can meet interested parties face-to-face.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

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ACCOMODATION
Britannia Student Services  
Sara's New York Homestay LLC  

ASSOCIATIONS/GROUPS
English Australia  
International House World Organisation  
Study Gold Coast  
FELCA)
English in Chester  

AUSTRALIA
Access Macquarie Limited  
Bond University  
Impact English College  
ILSC Australia  
International House Sydney Teacher Training & Prof  
Language Studies International  
University of New South Wales  
University of Newcastle Language Centre  

CANADA
Banff Education Centre  
Brentwood College School  
College of New Caledonia  
Greater Victoria School District  
ITTTI Vancouver  
Nanaimo-Ladysmith School District #68 
St George's School  
Thompson Rivers University  

CHINA
iMandarin Language Training Institute  

CYPRUS
Language Conquests

ENGLAND
Camp Beaumont  
International House London  
Kaplan International Colleges  
Liverpool International Language Academy  
London School of Business & Finance  
London School of English  
Malvern House London  
PGL  
Prime Education  
Queen Ethelburga's College  
St Giles International  
University of Essex - International Academy  

EXAM BOARDS
Cambridge Esol  
City and Guilds Branch Office in Europe  

EVENTS
Alphe Conferences  
British Boarding Schools Workshop 
IEFT 
STM Star Awards  

INSURANCE
Dr. Walter GmbH  

IRELAND
International House Dublin  

ITALY
Dialogo Language Services  

MALAYSIA
Limkokwing Institute of Creative Technology  

MALTA
EC English Language Centre  

SOUTH AFRICA
Cape English Language School  
EC Cape Town  
EF  
Eurocentres Cape Town- One World Language School 
Good Hope Studies  
inlingua Language Training Centre Cape Town  
International House Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English  
LAL Cape Town  

SPAIN
Xul Comunicación Social  
Malaca Instituto - Club Hispanico SL  

TOURIST BOARDS
Cyprus Tourist Board  
Malta Tourism Authority  

SWITZERLAND
EF  

USA
Open Hearts International College  
Brown University  
Global Language Institute  
Hawaii Tokai International College 
LAL USA  
Rennert  
UC Berkeley Extension  
Zoni Language Centers  

WALES
City School of Languages  





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