Loading

February 2012 issue

Contents
News
News Round Up
Inside the industry
Advisor Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine

Contact Point:
Request information from our advertisers



Digital version
To view this page in the digital issue click on this graphic.



Back issues

Status Survey

Download Mediapack

Get a Free Copy

Subscriptions
Calendar of events
Useful links
Study Travel Magazine
11-15 Emerald Street
WC1N 3QL
London, England
T: +44 (0)20 7440 4020
F: +44 (0)20 7440 4033
Pacific Office
T/F: +61 (0)8 9341 1820

Other products


Asia appeal

As students worldwide are looking increasingly towards foreign shores for tertiary study opportunities, Malaysia and Singapore have been positioning themselves to benefit from this development. Jane Vernon Smith reports.

In Malaysia, at the time of writing, the government was reported to be considering allowing international postgraduate students to stay and work in the country after completion of their studies. Initiatives such as this would assist in government plans to grow the country’s international student numbers to at least 200,000 by the year 2020.

The foundations for this growth have already been laid. As Professor Chris Messom, Deputy President (Academic) at Monash University Sunway campus in Malaysia, points out, “Malaysia recognises that it is becoming a major educational hub. This means that the country, as a whole, is developing a high quality framework for international study.”

Having reached out from its main Australian-based campus to establish itself here, Monash University has been very much a part of the process, providing not only strong academic credentials, but also a programme of international student support. Its international student numbers have been growing over the years, Messom observes, and currently stand above 1,000.

At Limkokwing University of Creative Technology, Senior Vice-President, Ambi Mathe, believes a number of factors give it an edge in international student recruitment. Its multicultural richness is one, having become “part of our brand identity”, she asserts. Another is its approach to education. As she relates, “We are not just about academic rigour; we insist on students immersing themselves in activities that build their character. We want them to learn how to multi-task and discover their hidden talents.”

The university has also taken a strongly proactive approach to its international development. It set up its own foreign campus in 2007 in Botswana, and now boasts seven campuses on three continents, while Limkokwing degrees are franchised through 25 institutions in 21 countries. Not only does the university use agents in its recruitment, but it also connects with foreign embassies and their governments, and provides scholarships to attract students. Today, 70 per cent of the 9,000 students on its Malaysian Cyberjaya campus hail from 145 countries, Mathe notes.

In Singapore, meanwhile, where the Private Education Act of 2009 improved regulation of the country’s private education sector, awareness of the quality of Singapore-brand education has been growing, according to Travis Kok, Senior Marketing and Communications Executive at the East Asia Institute of Management.

This is in no small part due to the efforts of individual institutions, such as his own. As Kok explains, “We are making more intensive use of our network of agents... [and] participating in more road shows, education fairs and overseas education missions.” He adds, “We also have plans to establish overseas education centres and campuses to offer our international students multi-location learning experiences. Currently we have two active centres in China where students commence their studies and proceed to Singapore to complete their degree.”

As an institution, “We produce career-ready professionals, who are readily employable,” Kok explains. International students – currently numbering 2,757 – are attracted to its career-oriented degree programmes, in particular, a BA in Business & Management Studies from the UK’s Cardiff Metropolitan University, a BA in Hospitality and Tourism from Queen Margaret University, Edinburgh, Scotland, and a Bachelor’s degree in Business in Supply Chain Management from the University of Southern Queensland, Australia.

Established for more than 40 years, Singapore’s PSB Academy has seen international student numbers grow by around 10 per cent since 2009, to reach 1,865, Chief Executive Officer, Dr Steve Lai, reports. This has been achieved in part through the services of a wide network of agents located in target countries. Business and English Language represent the most popular courses at this institution which cites among its attractions “a rigorous curriculum that stimulates and challenges”, together with an overall educational experience that includes professional counselling, overseas exchange and careers guidance.

On a smaller scale, Lorna Whiston Institute of Learning, which runs an MA in Teaching English to Young Learners in partnership with the UK-based University of York, is also successful in attracting overseas students. According to Marketing Communications and Business Development Manager, Esther Wong, this very niche programme, with high credentials, attracts teachers/educators from across the globe.

In terms of future growth, Monash expects the number of international students to increase further, with a projected figure of between 30-to-40 per cent. Meanwhile, East Asia Institute plans to achieve a 50 per cent growth in international students. With plans such as these, it seems that the higher education profile of these two countries is set to increase still further in the years to come


The international student profile in Malaysia and Singapore

Not surprisingly, the Asia-Pacific region is a key source of international students for institutions in both Singapore and Malaysia. For 2011, Dr Steve Lai at PSB Academy, Singapore, observes that the top nationalities were China, Indonesia, Myanmar, Vietnam and India, with Myanmar showing the biggest increase. East Asia Institute, Singapore, has a similar profile, notes Travis Kok, with China, India and Vietnam representing the top source countries. “Most of the international students are recruited through our wide network of recruitment agents in the Asia-Pacific region,” Kok adds. At Malaysia’s Limkokwing University, Ambi Mathe advises that recruitment is focused on “non-traditional” markets – that is, countries in Eastern Europe and Western Asia. However, its main source countries are Iran, China and Indonesia, while Kazakhstan, Tajikistan, China, Indonesia, Nigeria, Yemen and Bahrain are all growing fast.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMODATION
Britannia Student Services  
Sara's New York Homestay LLC  

ASSOCIATIONS/GROUPS
English Australia  
International House World Organisation  
Study Gold Coast  
FELCA)
English in Chester  

AUSTRALIA
Access Macquarie Limited  
Bond University  
Impact English College  
ILSC Australia  
International House Sydney Teacher Training & Prof  
Language Studies International  
University of New South Wales  
University of Newcastle Language Centre  

CANADA
Banff Education Centre  
Brentwood College School  
College of New Caledonia  
Greater Victoria School District  
ITTTI Vancouver  
Nanaimo-Ladysmith School District #68 
St George's School  
Thompson Rivers University  

CHINA
iMandarin Language Training Institute  

CYPRUS
Language Conquests

ENGLAND
Camp Beaumont  
International House London  
Kaplan International Colleges  
Liverpool International Language Academy  
London School of Business & Finance  
London School of English  
Malvern House London  
PGL  
Prime Education  
Queen Ethelburga's College  
St Giles International  
University of Essex - International Academy  

EXAM BOARDS
Cambridge Esol  
City and Guilds Branch Office in Europe  

EVENTS
Alphe Conferences  
British Boarding Schools Workshop 
IEFT 
STM Star Awards  

INSURANCE
Dr. Walter GmbH  

IRELAND
International House Dublin  

ITALY
Dialogo Language Services  

MALAYSIA
Limkokwing Institute of Creative Technology  

MALTA
EC English Language Centre  

SOUTH AFRICA
Cape English Language School  
EC Cape Town  
EF  
Eurocentres Cape Town- One World Language School 
Good Hope Studies  
inlingua Language Training Centre Cape Town  
International House Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English  
LAL Cape Town  

SPAIN
Xul Comunicación Social  
Malaca Instituto - Club Hispanico SL  

TOURIST BOARDS
Cyprus Tourist Board  
Malta Tourism Authority  

SWITZERLAND
EF  

USA
Open Hearts International College  
Brown University  
Global Language Institute  
Hawaii Tokai International College 
LAL USA  
Rennert  
UC Berkeley Extension  
Zoni Language Centers  

WALES
City School of Languages  





Copyright © : Hothouse Media Ltd. All rights reserved.